Alea heads to SBC Summit Americas with three award nominations and a focus on sweepstakes
Alea will return to SBC Summit Americas from June 9–11 with three award nominations and a focus on the evolution of the North American sweepstakes market.
Press release.- Alea will return to SBC Summit Americas from June 9–11 in Fort Lauderdale, arriving with three nominations at the SBC Awards Americas and a strong presence across both the exhibition floor and conference agenda.
The company has been shortlisted for Employer of the Year, Casino Supplier of the Year Latin America, and Industry Innovation of the Year Latin America, recognising both its commercial growth and continued investment in product development across the region.
Sweepstakes takes centre stage
One of Alea’s main focuses during the event will be the continued evolution of the North American sweepstakes market.
Alexandre Tomic, founder of Alea, will join Jonathan Brovda, co-founder and CEO of Gains.com, for a fireside chat exploring one of the industry’s most discussed verticals.
“Understanding the Sweepstakes Phenomenon: A Chat between Alexandre Tomic and Jonathan Brovda”
- June 10
- 14:20–14:40
- Stage 2 – North America Sports Betting & Casino
The discussion will examine how sweepstakes have evolved from a niche alternative into a major force within the North American gaming landscape, looking at the factors behind its growth, the challenges facing new entrants, and what the next stage of market development could look like.
“SBC Americas brings together two markets that are genuinely exciting for us right now. LatAm is evolving fast, Brazil especially, and in North America, the sweepstakes conversation is only getting bigger. We’ll be there with the whole team, ready to get into it,” said Alexandre Tomic, founder of Alea.
Meet the team in Fort Lauderdale
Alongside its participation on stage, Alea will be present at Booth 416 throughout the event with representatives from its Business Development, Account Management, Partnerships, and Marketing teams.
Visitors will also find the Alea Oxygen Bar, offering a chance to recharge while connecting with the team between meetings and sessions. Inspired by Alea’s ongoing focus on health and wellbeing, the activation brings a small element of the company’s culture to the exhibition floor.
