{"id":9528,"date":"2025-10-01T04:54:26","date_gmt":"2025-10-01T07:54:26","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=9528"},"modified":"2026-04-19T13:23:44","modified_gmt":"2026-04-19T16:23:44","slug":"lonase-restructures-leadership-to-boost-senegals-gambling-operations","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/lonase-restructures-leadership-to-boost-senegals-gambling-operations","title":{"rendered":"LONASE restructures leadership to boost Senegal\u2019s gambling operations"},"content":{"rendered":"\n

LONASE shakes up leadership with strategic appointments, expands in-house operations and reinforces its position in Senegal\u2019s gambling market.<\/p>\n\n\n\n\n\n\n\n

Senegal.- The Senegalese National Lottery (LONASE) <\/strong>has undertaken a major internal restructuring, signalling a strategic push to modernise operations<\/strong> and strengthen its position in the country\u2019s growing gambling sector<\/strong>.<\/p>\n\n\n\n

Under Director General Toussaint Manga<\/strong>, LONASE has made key appointments to optimise marketing, sales and network operations.<\/p>\n\n\n\n

As Senegal\u2019s official state lottery operator<\/strong>, LONASE drives the country\u2019s gambling market through national draws, scratch cards and regulated sports betting, both via its extensive network of agencies<\/strong> and increasingly online, while funnelling revenues into social and cultural programs.<\/p>\n\n\n\n

Serigne Diagne has been appointed Director of Marketing<\/strong> and Communications. Oumar Sow now leads the Richard-Toll regional lottery office in northern Senegal, while Madieume Niasse heads the Marketing Department. El Hadji Ba has been appointed Head of the Network Department, overseeing LONASE\u2019s nationwide distribution channels<\/strong>.<\/p>\n\n\n\n

A Senenews report stated: \u201cThe Senegalese National Lottery (LONASE) announced, through several service notes dated September 8, 2025, a series of appointments and reassignments<\/strong> as part of the implementation of its new organisational chart, in application of note no. 03169 of April 22, 2024 relating to the reorganisation<\/strong> of structures.\u201d<\/p>\n\n\n\n

LONASE strengthens internal operations<\/h2>\n\n\n\n

The restructuring, coming after LONASE ended its contract with media company Groupe Futurs M\u00e9dias (GFM), is entirely focused on strengthening internal operations<\/strong>. Since August 2025, the lottery has been managing marketing, public relations and digital content in-house.<\/p>\n\n\n\n

The report added: \u201cThese appointments and assignments, signed by the Director General of LONASE, Toussaint Manga<\/strong>, take effect from the date of signature on September 8, 2025.\u201d<\/p>\n\n\n\n

Other internal reassignments<\/strong> include Adja Ciss\u00e9 at the Diourbel Agency, Mamadou Mboup in Marketing, Mame Fall and Abdoul Mbaye in General Services, and Omar Di\u00e9dhiou as a Sales Agent in the Medina district.<\/p>\n\n\n\n

The changes position LONASE to expand market share<\/strong>, optimise sales networks and modernise gaming operations, reinforcing its role as a leading player in Senegal\u2019s gambling and lottery sector.<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> LONACI steps up fight against problem gambling with nationwide staff training<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

LONASE shakes up leadership with strategic appointments, expands in-house operations and reinforces its position in Senegal\u2019s gambling market.<\/p>\n","protected":false},"author":2809,"featured_media":8917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The Senegalese National Lottery (LONASE) has executed a significant internal restructuring, strategically appointing new leadership to enhance its marketing, sales, and network operations. This initiative, following the termination of its contract with Groupe Futurs M\u00e9dias, underscores a clear intent to fortify in-house capabilities and reinforce its dominant position within Senegal's regulated gambling market.","focusai_entities":"LONASE, Toussaint Manga, Serigne Diagne, Oumar Sow, Madieume Niasse, El Hadji Ba, Groupe Futurs M\u00e9dias, Senenews, Adja Ciss\u00e9, Mamadou Mboup, Mame Fall, Abdoul Mbaye, Omar Di\u00e9dhiou","focusai_location":"Senegal, Richard-Toll, Diourbel, Medina","focusai_target_profile":"ceo_executive (0.9), regulator (0.8), compliance_legal (0.7), operator_casino (0.9), marketing_crm (0.9), investor_analyst (0.7), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Market Share Impact","query":"What specific KPIs will LONASE target to measure the effectiveness of this internal restructuring on its market share and GGR growth within Senegal's regulated gambling verticals?"},{"label":"Regulatory Compliance","query":"How will LONASE's expanded in-house operations and increased online presence be reflected in its regulatory compliance frameworks and responsible gambling initiatives, particularly concerning player protection?"}],"footnotes":""},"categories":[60016,60012],"tags":[74],"class_list":["post-9528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-west-africa","tag-lottery"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/9528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2809"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=9528"}],"version-history":[{"count":5,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/9528\/revisions"}],"predecessor-version":[{"id":9566,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/9528\/revisions\/9566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/8917"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=9528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=9528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=9528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}