{"id":7847,"date":"2025-09-05T08:07:14","date_gmt":"2025-09-05T11:07:14","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=7847"},"modified":"2026-04-19T14:12:50","modified_gmt":"2026-04-19T17:12:50","slug":"sportpesa-and-dhl-season-team-up-for-new-season","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/sportpesa-and-dhl-season-team-up-for-new-season","title":{"rendered":"SportPesa and DHL Stormers team up for new season"},"content":{"rendered":"\n

As part of the deal, SportPesa will launch fan-centric campaigns that will provide opportunities for supporters to score game tickets, meet players and collect signed merchandise.<\/p>\n\n\n\n\n\n\n\n

South Africa.- SportPesa<\/strong> has inked a sponsorship deal with the DHL Stormers <\/strong>to become the official sports betting partner of the rugby union franchise in the 2025\/26 season.<\/strong> <\/p>\n\n\n\n

Under the terms of the agreement, SportPesa\u2019s branding will feature on Stormers\u2019 new 2025\/26 match and training kits, as well as at the team\u2019s homeground, DHL Stadium in Cape Town<\/strong>. The partnership also includes fan activations, exclusive promotions and community-driven projects that support rugby development in the Western Cape<\/strong>.\u00a0<\/p>\n\n\n\n

As part of the deal, SportPesa will launch fan-centric campaigns that will provide opportunities for supporters to score game tickets, meet players and collect signed merchandise. These include \u201cteam trading\u201d competitions and crypto-based reward programs, designed to deepen their connection to the team.<\/p>\n\n\n\n

By teaming up with the Stormers, SportPesa aims to strengthen its market presence and gain higher exposure and credibility in the South African rugby community.<\/p>\n\n\n\n

Gareth Rosslee<\/strong>, Head of Marketing at SportPesa South Africa, said: \u201cThe Stormers’ values of passion, teamwork and excellence mirror our own. Together, we will enhance fan engagement and contribute to the growth of the sport.\u201d<\/p>\n\n\n\n

The deal gives the DHL Stormers the financial boost needed to remain a strong contender in the URC and Champions Cup, particularly after a disappointing quarterfinal exit in the 2024\/25 season.<\/p>\n\n\n\n

Leontine De Sutter<\/strong>, Chief Commercial Officer of Stormers Rugby, said: \u201cWe are thrilled to have SportPesa as our official sports betting partner. Their passion for the game and focus on innovative fan experiences will add a valuable new dimension to our journey.\u201d<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> SportPesa partners with Varsity Football<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

As part of the deal, SportPesa will launch fan-centric campaigns that will provide opportunities for supporters to score game tickets, meet players and collect signed merchandise.<\/p>\n","protected":false},"author":2395,"featured_media":7854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"SportPesa has secured a strategic sponsorship agreement with the DHL Stormers, becoming their official sports betting partner for the 2025\/26 season. This partnership aims to significantly enhance SportPesa's market penetration and brand visibility within the South African rugby community through extensive branding, fan engagement initiatives, and community development programs. For the DHL Stormers, the deal provides crucial financial backing to bolster their competitive standing in major rugby tournaments.","focusai_entities":"SportPesa, DHL Stormers, Gareth Rosslee, Leontine De Sutter, Stormers Rugby, Varsity Football","focusai_location":"South Africa, Cape Town, Western Cape","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.75), operator_casino (0.9), product_ux (0.7), marketing_crm (0.95), investor_analyst (0.9), journalist_researcher (0.85)","focusai_suggestions":[{"label":"SportPesa ROI Analysis?","query":"What is SportPesa's projected return on investment (ROI) from this sponsorship, specifically in terms of customer acquisition cost (CAC) and estimated player lifetime value (LTV) within the South African market?"},{"label":"Crypto Rewards Compliance?","query":"How will the 'crypto-based reward programs' be structured to ensure stringent regulatory compliance with South Africa's evolving digital asset and financial services frameworks, mitigating potential compliance risks?"}],"footnotes":""},"categories":[60011,60017],"tags":[78],"class_list":["post-7847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-south-africa","category-sportsbetting-news","tag-sports-betting"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/7847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2395"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=7847"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/7847\/revisions"}],"predecessor-version":[{"id":7875,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/7847\/revisions\/7875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/7854"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=7847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=7847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=7847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}