Gaming industry taxes account for 1% of Kenya\u2019s revenue in 2024.<\/p>\n\n\n\n
Kenya.- The Association of Gaming Operators<\/strong> (AGOK) in Kenya has called on the government to lower tax policies, a move that could see them increase investment in the local sports industry.<\/p>\n\n\n\n AGOK chairman Sasa Krneta<\/strong> made the remarks at the association\u2019s annual executives\u2019 gala<\/strong>, which was held in Nairobi on Friday, March 28.<\/p>\n\n\n\n According to Krneta, the government should view itself as a partner rather than just a regulator, considering how much the industry contributes in taxes.<\/p>\n\n\n\n Krneta said: \u201cOur members in AGOK continue contributing immensely to the development of sports through sponsorships, and this has gone far in developing talent and creating employment for hundreds of young Kenyans.<\/p>\n\n\n\n \u201cIn 2024 alone, the gaming industry contributed over Ksh 24 billion (\u20ac171.6m) in taxes, which accounts for a little over 1% of total national revenue.\u201d<\/p>\n\n\n\n He also said that the gaming industry employs around 10,000 people<\/strong> and that about half a million Kenyans rely on it \u201cin one way or another,\u201d making it a vital part of the country\u2019s economic fabric.<\/p>\n\n\n\n \u201cOn top of that, gaming companies invest heavily in sponsorships, and CSR, supporting sports, health, education and local communities. We estimate that around 1 billion KES was invested into sponsorships and CSR projects in 2024.\u201d Krneta added.<\/p>\n\n\n\n The gala was attended by government officials and key private stakeholders<\/strong> from the betting, lottery and gaming industries.\u00a0<\/p>\n\n\n\n Football Kenya Federation (FKF) CEO Harold Ndege<\/strong>, who also spoke at the event, assured operators of the federation\u2019s willingness to partner with them to promote the development of football in Kenya.<\/p>\n\n\n\n He said: \u201cAt the heart of our transformation is a commitment to transparency, accountability, and professionalism. We are establishing strong governance structures to ensure football operations are efficient, ethical and financially sustainable.<\/p>\n\n\n\n \u201cEvery partnership, investment and decision within our federation is driven by a clear purpose, to grow the game with integrity and trust. We are creating a system where all stakeholders, from clubs to corporate sponsors, can operate with confidence, knowing that football in Kenya is built on fairness, excellence and long-term sustainability.\u201d<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Gaming industry taxes account for 1% of Kenya\u2019s revenue in 2024. Kenya.- The Association of Gaming Operators (AGOK) in Kenya has called on the government to lower tax policies, a move that could see them increase investment in the local sports industry. AGOK chairman Sasa Krneta made the remarks at the association\u2019s annual executives\u2019 gala,…<\/p>\n","protected":false},"author":2395,"featured_media":203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The Association of Gaming Operators (AGOK) in Kenya is advocating for reduced tax policies, emphasizing the industry's substantial economic contribution of Ksh 24 billion in taxes and Ksh 1 billion in sponsorships\/CSR in 2024. AGOK chairman Sasa Krneta urged the government to adopt a partnership approach, highlighting the sector's role in employment and sports development. This call for tax reform aims to unlock further investment in the local sports industry.","focusai_entities":"Association of Gaming Operators, AGOK, Sasa Krneta, Football Kenya Federation, FKF, Harold Ndege","focusai_location":"Kenya, Nairobi","focusai_target_profile":"ceo_executive (0.9), regulator (1.0), compliance_legal (0.8), operator_casino (1.0), investor_analyst (0.9), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Tax Policy Impact?","query":"What specific changes in the current tax policy are AGOK advocating for, and what is the projected GGR\/NGR impact for operators if these changes are implemented?"},{"label":"Regulatory Partnership Model?","query":"How does the proposed 'partnership' model between the Kenyan government and gaming operators differ from the existing regulatory framework, particularly concerning governance and compliance oversight?"}],"footnotes":""},"categories":[60016],"tags":[60041,78,60042],"class_list":["post-76","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","tag-kenya","tag-sports-betting","tag-tax"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/76","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2395"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=76"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/76\/revisions"}],"predecessor-version":[{"id":123,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/76\/revisions\/123"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/203"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=76"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=76"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=76"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}