{"id":7335,"date":"2025-08-27T19:35:41","date_gmt":"2025-08-27T22:35:41","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=7335"},"modified":"2026-04-19T14:27:26","modified_gmt":"2026-04-19T17:27:26","slug":"sportsbet-io-expands-reach-in-africa-with-four-new-ambassadors","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/sportsbet-io-expands-reach-in-africa-with-four-new-ambassadors","title":{"rendered":"Sportsbet.io expands reach in Africa with four new ambassadors"},"content":{"rendered":"\n<p>The choice of ambassadors, three of whom are Nigerian, reflects Sportsbet.io\u2019s strategy to engage Africa\u2019s tech-savvy youth.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Nigeria.- Crypto betting platform <strong>Sportsbet.io<\/strong> has added four new ambassadors to its <strong>\u201cJoin the Crypto Experience\u201d<\/strong> program. The new entrants include <strong>Kofoworola Adetimilehin<\/strong>, <strong>Benjamin Dimah<\/strong>, <strong>Rachel Ochanya<\/strong> and <strong>MC Galaxy<\/strong>.<\/p>\n\n\n\n<p>On <strong>August 25, 2025<\/strong>, the operator hosted a virtual event to formally introduce the four new ambassadors to the initiative. The event featured video presentations, Q&amp;A sessions and crypto betting demonstrations. It highlighted the company\u2019s &#8220;fun, fast and fair&#8221; ethos and its growth since it was f<strong>ounded in 2016 under Yolo Group<\/strong>.\u00a0<\/p>\n\n\n\n<p>Kofoworola Adetimilehin, known as <strong>Rola<\/strong>, is a Nigerian football commentator and podcaster hosting <strong>&#8220;Sideline Insights with Rola&#8221;<\/strong> where she offers Premier League analysis and fan-focused content. Benjamin Dimah, or <strong>Benopaonyx<\/strong>, is a crypto and gaming influencer passionate about educating global audiences about digital assets and making crypto betting more accessible.\u00a0<\/p>\n\n\n\n<p>Rachel Ochanya, the <strong>2025 Face of Hope Beauty Pageant winner<\/strong>, combines style and sports advocacy to attract younger audiences. MC Galaxy, a Nigerian entertainer nicknamed <strong>&#8220;The Oracle&#8221; <\/strong>for accurate football predictions on WhatsApp, brings music and comedy from his &#8220;Sekem&#8221; fame.<\/p>\n\n\n\n<p>The choice of these ambassadors, three of whom are Nigerian, reflects Sportsbet.io\u2019s strategy to engage Africa\u2019s tech-savvy youth. These new endorsers will leverage their influence to promote Sportsbet.io\u2019s features and promotions. Their roles will include creating content around football, crypto education and lifestyle on platforms like X and TikTok that will drive engagement and attract new users to the platform.<\/p>\n\n\n\n<p>The &#8220;Join the Crypto Experience&#8221; program,&#8221; launched in <strong>2023<\/strong>, connects traditional sports betting with digital currencies through a diverse influencer roster.\u00a0Previous ambassadors include Nigerian football legend <strong>Nwankwo Kanu<\/strong>, NBA player <strong>Tristan Thompson<\/strong> and Tanzanian music duo <strong>Navy Kenzo<\/strong>.<\/p>\n\n\n\n<p>In May 2025, <a href=\"https:\/\/focusgn.com\/africa\/sportsbet-io-expands-african-footprint-with-multiple-new-ambassadors\">the platform added five new influencers<\/a> to the list, including <strong>Kanebi Ndukwu<\/strong>, <strong>Najafi Hamza<\/strong>, <strong>Youssef Bikhri<\/strong>, <strong>Mohammed Amin Bennani<\/strong> and <strong>Michael Ademolu<\/strong>. With <strong>more than two dozen<\/strong> ambassadors, the program targets regions like Nigeria and Kenya, where igaming and crypto adoption are expanding rapidly.<\/p>\n\n\n<div id=\"see-also-container\">\n\t\t\t<span class=\"see-also-label\">See also:<\/span><\/p>\n<div class=\"related-article\">\n\t\t\t\t<img decoding=\"async\" class=\"related-article__thumbnail\" src=\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2025\/08\/photo-1575361204480-aadea25e6e68-300x200.jpg\" alt=\"\"><\/p>\n<p class=\"related-article__text\">\n\t\t\t\t\t<span class=\"see-also-label-strong\">See also:<\/span> <a href='https:\/\/focusgn.com\/africa\/ginjabet-appoints-nigerian-rapper-blaqbonez-as-first-brand-ambassador'>GinjaBet appoints Nigerian rapper Blaqbonez as first brand ambassador<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>The choice of ambassadors, three of whom are Nigerian, reflects Sportsbet.io\u2019s strategy to engage Africa\u2019s tech-savvy youth.<\/p>\n","protected":false},"author":2395,"featured_media":7337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Sportsbet.io, a crypto betting operator under Yolo Group, has expanded its \"Join the Crypto Experience\" ambassador program with four new influencers, three of whom are Nigerian. This strategic initiative aims to enhance player acquisition and market penetration among Africa's tech-savvy youth, particularly in high-growth iGaming and crypto adoption regions like Nigeria and Kenya, by leveraging content creation across digital platforms.","focusai_entities":"Sportsbet.io, Kofoworola Adetimilehin, Benjamin Dimah, Rachel Ochanya, MC Galaxy, Yolo Group, Nwankwo Kanu, Tristan Thompson, Navy Kenzo, Kanebi Ndukwu, Najafi Hamza, Youssef Bikhri, Mohammed Amin Bennani, Michael Ademolu, GinjaBet, Blaqbonez","focusai_location":"Nigeria, Kenya, Africa","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.75), operator_casino (0.9), affiliate_publisher (0.85), marketing_crm (0.95), payments_fraud_aml (0.7), investor_analyst (0.9), supplier_vendor (0.8), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Ambassador ROI Metrics","query":"What specific KPIs and attribution models does Sportsbet.io employ to measure the ROI of its \"Join the Crypto Experience\" ambassador program on player acquisition and NGR in target markets?"},{"label":"Regulatory Framework Impact","query":"How does Sportsbet.io navigate the evolving regulatory compliance landscape for crypto betting and influencer marketing in jurisdictions like Nigeria and Kenya, particularly concerning B2C licensing and responsible gambling mandates?"}],"footnotes":""},"categories":[60017,60012],"tags":[60477,60036,78],"class_list":["post-7335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportsbetting-news","category-west-africa","tag-crypto-betting","tag-igaming","tag-sports-betting"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/7335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2395"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=7335"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/7335\/revisions"}],"predecessor-version":[{"id":7357,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/7335\/revisions\/7357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/7337"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=7335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=7335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=7335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}