The 2025 IMM Marketers Conference and Excellence Awards will take place from October 23 to 26 in the central town of Salima and is set to welcome participants from across the Southern African Development Community (SADC) – a group of 16 countries<\/strong> working together to promote economic growth<\/strong>, social development and regional collaboration.<\/p>\n\n\n\n Speaking at the cheque handover ceremony, MAGLA Director General Rachel Mijiga<\/strong> said the partnership was a \u201cnatural fit\u201d.<\/p>\n\n\n\n Mijiga said: “As the Malawi Gaming and Lotteries Authority, we are proud to partner with the Institute of Marketing in Malawi for this year\u2019s conference. One of our key mandates, beyond regulation, is the promotion of tourism<\/strong>, promoting and marketing Malawi as a destination of choice.”<\/p>\n\n\n\n The event offers a platform for Malawi to position itself on the regional and global stage. Mijiga added: “This is an opportunity to position the country as the \u2018Warm Heart of Africa<\/strong>\u2019 and a hub for culture, nature and investment opportunities. Marketers have a central role in shaping perceptions about Malawi both locally and globally<\/strong>, and IMM is the perfect institution to lead in telling Malawi\u2019s story and showcasing its natural wealth.”<\/p>\n\n\n\n IMM Vice President Twikale Chirwa<\/strong> praised the Authority\u2019s contribution, noting that the sponsorship goes beyond financial support to affirm a shared vision of advancing Malawi\u2019s identity and marketing profession.<\/p>\n\n\n\n Chirwa said: “This year\u2019s conference will take place under the theme, \u2018In the Face of Disruption: Be Bold, Be Different, Be Remarkable\u2019. It is a bold and unique call to action for marketers to rethink their strategies, challenge convention and seize new opportunities<\/strong>.”<\/p>\n\n\n\n Highlighting IMM\u2019s mandate to empower marketers<\/strong> in promoting Malawi\u2019s brand, Chirwa said the country can be repositioned as more than just the \u2018Warm Heart of Africa\u2019.<\/p>\n\n\n\n He added: “Your support, Malawi Gaming and Lotteries Authority, strengthens this vision.”<\/p>\n","protected":false},"excerpt":{"rendered":" Authority supports marketers in showcasing Malawi as the \u201cWarm Heart of Africa,\u201d highlighting tourism, culture and investment opportunities.<\/p>\n","protected":false},"author":2809,"featured_media":7122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The Malawi Gaming and Lotteries Authority (MAGLA) has committed K20m (\u20ac10,000) to the Institute of Marketing in Malawi (IMM) to support its 2025 annual conference. This sponsorship underscores MAGLA's expanded mandate beyond regulatory compliance, aiming to promote Malawi as a premier tourism and investment destination within the Southern African Development Community (SADC) region.","focusai_entities":"Malawi Gaming and Lotteries Authority, MAGLA, Institute of Marketing in Malawi, IMM, Rachel Mijiga, Twikale Chirwa, Southern African Development Community, SADC","focusai_location":"Malawi, Salima","focusai_target_profile":"regulator (0.85), marketing_crm (0.75), journalist_researcher (0.9)","focusai_suggestions":[{"label":"MAGLA Mandate Integration?","query":"How does MAGLA's expanded mandate for tourism promotion integrate with its core regulatory compliance and governance frameworks for the gaming sector, and what potential conflicts of interest might arise?"},{"label":"Investment ROI Metrics?","query":"What specific metrics will MAGLA employ to assess the efficacy of this K20m investment in attracting foreign direct investment, particularly within the iGaming and broader capital markets sectors, and what is the projected ROI?"}],"footnotes":""},"categories":[60016,60014],"tags":[60368,60191,60190],"class_list":["post-7117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-central-africa","tag-investment","tag-marketing","tag-tourism"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/7117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2809"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=7117"}],"version-history":[{"count":10,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/7117\/revisions"}],"predecessor-version":[{"id":7237,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/7117\/revisions\/7237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/7122"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=7117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=7117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=7117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2025\/08\/MALAWI-cheque.jpg\")