its presence in the region<\/a>.<\/p>\n\n\n\nAfrican countries are showing steady growth, and the affiliate safari programme has reinforced the brand\u2019s reputation as a reliable igaming operator that delivers on its promises and invests in the growth of its partner ecosystem.<\/p>\n\n\n\n
Safari as part of the B2B strategy<\/h2>\n\n\n\n
The Safari for Affiliates contest lasted for three months. The conditions were simple and transparent: the top 10 partners who achieved the best results in traffic volume, the quality of acquired players, and their retention rates received tickets for a safari in Africa.<\/p>\n\n\n\n
As a result, an offline event<\/strong> was held where the winners not only travelled to Kenya but also had the opportunity to communicate with each other and representatives of MelBet Partners & Affiliates, discuss partnership matters, the company\u2019s plans, and strengthen their connections.<\/p>\n\n\n\nThe trip programme included:<\/strong><\/p>\n\n\n\n\n- Safari tour in Maasai Mara National Reserve with professional guides.<\/li>\n\n\n\n
- Sunrise hot air balloon flight over the savannah.<\/li>\n\n\n\n
- Dinner at the iconic Carnivore restaurant in Nairobi.<\/li>\n\n\n\n
- Wildlife watching.<\/li>\n\n\n\n
- The group even managed to see the extremely rare black rhino.<\/li>\n\n\n\n
- Personal branded merchandise.<\/li>\n\n\n\n
- Full support from the MelBet Partners team.<\/li>\n<\/ul>\n\n\n\n
Africa: A growing region, and we are growing with It<\/h2>\n\n\n\n
MelBet is actively investing in the development of Sub-Saharan GEOs \u2013 such as Ethiopia and Kenya. These GEOs are already delivering consistent volumes and steadily increasing retention. The Safari for FTDS trip became a testament to the brand\u2019s openness, its readiness to work long-term, and its commitment to fulfilling its promises.<\/p>\n\n\n\n
Representatives of MelBet Partners Affiliates shared the statistics and performance figures<\/strong> following the contest:<\/p>\n\n\n\n\n- In recent months, there has been a noticeable increase in the number of new partners from the SSA region.<\/li>\n\n\n\n
- The number of new customers acquired by the contest winners has grown significantly.<\/li>\n\n\n\n
- Retention and conversion rates on key traffic channels have improved.<\/li>\n\n\n\n
- In addition, the level of trust in the brand within the region\u2019s community has increased, which plays a crucial role in successful development in this market.<\/li>\n<\/ul>\n\n\n\n
The team was fully satisfied, as were the winners. According to MelBet Partners representatives, the programme will continue to gain momentum and expand in Africa. In the near future, the development of CPA\/Hybrid conditions tailored to SSA traffic is expected, along with new offline events and the active creation of creative packs and UI adaptation for the specifics of the region.<\/p>\n","protected":false},"excerpt":{"rendered":"
The event was a way to express gratitude for results and a part of the company\u2019s strategy to develop and scale its presence in the region.<\/p>\n","protected":false},"author":176,"featured_media":6742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"MelBet Partners successfully concluded its 'Safari for FTDS' affiliate contest, rewarding top performers with an exclusive trip to Kenya. This initiative is a core component of MelBet's strategic expansion into high-growth Sub-Saharan African GEOs, demonstrating a commitment to its B2B partner ecosystem and yielding positive results in partner acquisition, customer retention, and brand trust within the region.","focusai_entities":"MelBet Partners, MelBet","focusai_location":"Africa, Kenya, Maasai Mara, Nairobi, Ethiopia, Sub-Saharan Africa","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.7), operator_casino (0.9), affiliate_publisher (1.0), product_ux (0.7), tech_data (0.7), marketing_crm (1.0), payments_fraud_aml (0.7), investor_analyst (0.9), supplier_vendor (0.8), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Africa Market Entry ROI","query":"What specific GGR and NGR targets has MelBet Partners established for its Sub-Saharan African GEOs, and what is the projected ROI from this B2B affiliate investment?"},{"label":"Regulatory Compliance Strategy","query":"How is MelBet Partners navigating the diverse and evolving regulatory compliance frameworks across its target African markets, particularly concerning B2B licensing and affiliate marketing guidelines?"}],"footnotes":""},"categories":[60013,60018],"tags":[60396],"class_list":["post-6740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-east-africa","category-partner-news","tag-melbet-partners-affiliates","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/6740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=6740"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/6740\/revisions"}],"predecessor-version":[{"id":6741,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/6740\/revisions\/6741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/6742"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=6740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=6740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=6740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}