{"id":5356,"date":"2025-07-22T09:16:13","date_gmt":"2025-07-22T12:16:13","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=5356"},"modified":"2026-04-19T15:26:18","modified_gmt":"2026-04-19T18:26:18","slug":"altenar-appoints-brendon-jeacocks-as-regional-director-in-south-africa","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/altenar-appoints-brendon-jeacocks-as-regional-director-in-south-africa","title":{"rendered":"Altenar appoints Brendon Jeacocks as Regional Director in South Africa"},"content":{"rendered":"\n<p>The company hires respected industry consultant to fuel growth during its first year.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Press release.-\u00a0<strong>Altenar\u00a0<\/strong>has invested in its presence in South Africa with the appointment of\u00a0<strong>Brendon Jeacocks as regional director<\/strong>.<\/p>\n\n\n\n<p>Jeacocks brings more than eight years of experience in the online gaming industry, primarily in finance, regulation and compliance. He joins Altenar after working as an independent consultant for South African igaming brands, before which he worked as Financial Manager at African operator SportPesa.<\/p>\n\n\n\n<p>The move follows Altenar\u2019s receipt of a National Manufacturer licence from the Western Cape Gambling and Racing Board in December 2024, which paved the way for the company to supply its sportsbook technology to licensed operators in South Africa and other African markets.<\/p>\n\n\n\n<p>In his role, Jeacocks will drive&nbsp;<strong>growth for Altenar in South Africa<\/strong>, where it already offers its tailored premium data providers, localised sports offering and mobile app aimed at players in the mobile-first market.<\/p>\n\n\n\n<p><strong>John Quaye,&nbsp;<\/strong>CFO at Altenar, said: \u201cWe are delighted to welcome Brendon to the team as he builds our on-the-ground presence in South Africa. His expertise in the market will undoubtedly help us achieve strong growth in our first year as a licensed provider in the country. He is well-positioned to forge partnerships and help us tailor our product to meet the region\u2019s growing demand for localised sports betting solutions.\u201d<\/p>\n\n\n\n<p><strong>Brendon Jeacocks,\u00a0<\/strong>regional director at\u00a0Altenar, said: \u201cI\u2019m pleased to be joining Altenar at such an exciting time for the company\u2019s ambitions in Africa. I\u2019m currently based in Cape Town and will serve as the local point of contact for our operations here. I look forward to helping to develop Altenar\u2019s presence in South Africa and connecting with the rest of the industry.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company hires respected industry consultant to fuel growth during its first year.<\/p>\n","protected":false},"author":176,"featured_media":5359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"Altenar has appointed Brendon Jeacocks as Regional Director for South Africa, leveraging his extensive experience in finance, regulation, and compliance within the African iGaming sector. This strategic hire follows Altenar's recent acquisition of a National Manufacturer licence from the Western Cape Gambling and Racing Board, enabling the company to supply its sportsbook technology to licensed operators across South Africa and other African markets. The appointment is poised to accelerate Altenar's market penetration and product localization efforts in the region.","focusai_entities":"Altenar, Brendon Jeacocks, SportPesa, Western Cape Gambling and Racing Board, John Quaye","focusai_location":"South Africa, Western Cape, Cape Town, Africa","focusai_target_profile":"ceo_executive (0.9), regulator (0.75), compliance_legal (0.9), operator_casino (0.9), product_ux (0.7), tech_data (0.7), investor_analyst (0.9), supplier_vendor (0.9), journalist_researcher (0.9)","focusai_suggestions":[{"label":"South Africa Market Entry","query":"What specific regulatory challenges did Altenar navigate to secure the National Manufacturer licence from the Western Cape Gambling and Racing Board, and how will Brendon Jeacocks' expertise in local compliance frameworks mitigate future operational risks?"},{"label":"African Market Strategy","query":"Beyond South Africa, which other African markets are strategically targeted by Altenar for sportsbook technology deployment, and what specific localized product adaptations are planned to address diverse regional player preferences and regulatory landscapes?"}],"footnotes":""},"categories":[60018,60011],"tags":[56546],"class_list":["post-5356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partner-news","category-south-africa","tag-altenar","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/5356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=5356"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/5356\/revisions"}],"predecessor-version":[{"id":5357,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/5356\/revisions\/5357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/5359"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=5356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=5356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=5356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}