The Emerging Markets Africa track is set for September 16, at the Feira Internacional de Lisboa (FIL). SBC, the powerhouse behind gaming\u2019s most impressive conferences and exhibitions, is shining a bold spotlight on Africa. This track dives deep into key markets, from gaming leaders like Nigeria and South Africa<\/strong> to rising stars like Tanzania and Ghana<\/strong>.<\/p>\n\n\n\n Founder and CEO of SBC, Rasmus Sojmark,<\/strong> emphasised Africa\u2019s rising influence and growing potential in the global gaming space<\/p>\n\n\n\n \u201cAfrica isn\u2019t just one of the most exciting markets in gaming<\/strong>, it\u2019s one of the most misunderstood. That\u2019s why this track matters. We\u2019re bringing together the people who know the region inside out, and creating a space for honest, practical conversations\u201d, he said, according to the SBC website.<\/p>\n\n\n\n The session will examine how, with over 70 per cent of Africans<\/strong> owning smartphones and mobile money woven into daily life, this unique ecosystem is not just making payments seamless but also turning user engagement up a notch and unlocking a world of new opportunities. <\/p>\n\n\n\n The event will also feature five expert-led sessions<\/strong> designed to guide delegates through the continent\u2019s most promising opportunities, operational challenges and regional nuances.<\/p>\n\n\n\n It will also explore how Nigeria and South Africa have long been seen as leaders in Africa\u2019s gaming scene, thanks to a mix of well-regulated traditional and online gambling markets<\/strong>. But now, other countries like Ghana are catching up fast.<\/p>\n\n\n\n Regulation<\/strong> will be a hot topic at the summit as many African governments are pushing to create clearer fairer rules for gaming. Marketing<\/strong> is another key area where Africa stands out. The event will highlight how marketing in Africa requires operators to tailor campaigns to the continent\u2019s rich cultural diversity<\/strong> and local languages, rather than simply copying global strategies.<\/p>\n\n\n\n The Africa-focused day <\/strong>kicks off SBC Summit 2025\u2019s Emerging Markets track, followed by sessions on Eurasia, the Middle East and Asia, all running alongside the Global Markets track covering major regions worldwide.<\/p>\n\n\nNavigating Africa\u2019s gaming landscape<\/h2>\n\n\n\n
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