{"id":4583,"date":"2025-07-03T04:28:19","date_gmt":"2025-07-03T07:28:19","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=4583"},"modified":"2026-04-19T15:50:08","modified_gmt":"2026-04-19T18:50:08","slug":"sis-expands-49s-live-draws-with-betway-partnership-in-south-africa","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/sis-expands-49s-live-draws-with-betway-partnership-in-south-africa","title":{"rendered":"SIS expands 49&#8217;s live draws with Betway partnership in South Africa"},"content":{"rendered":"\n<p>The deal is significant for SIS as it marks its first time creating additional 49&#8217;s live draws for a partner.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>South Africa.- <strong>Sports Information Services (SIS)<\/strong> has announced a partnership with <strong>Betway<\/strong> to deliver two new 49&#8217;s live draws tailored specifically for South African players.&nbsp;<\/p>\n\n\n\n<p>As per the terms of the agreement, SIS will broadcast the two new live draws daily from its <strong>UK studios<\/strong> at <strong>11:49 AM and 4:49 PM British Summer Time (BST)<\/strong>, corresponding with <strong>12:49 PM and 5:49 PM (SAST)<\/strong> in South Africa.<\/p>\n\n\n\n<p>The deal is significant for SIS as it marks its first time creating additional 49&#8217;s live draws for a partner. Since its introduction <strong>over 29 years<\/strong> ago, 49&#8217;s has become a staple in the fixed-odds live numbers market. Its appeal has seen it expand to include popular formats like <strong>39&#8217;s and Fast 15&#8217;s<\/strong>.<\/p>\n\n\n\n<p>With the partnership, SIS&#8217;s total number of live draws delivered to operators annually now stands at <strong>330,000<\/strong>. The provider prides itself on offering low-stakes, high-win potential products that have become a hit with African players.<\/p>\n\n\n\n<p><strong>Jess Mills<\/strong>, head of product proposition at SIS, said: &#8220;Widening our offering to partners is always important to us. The exclusive partnership with Betway for two additional daily draws will significantly enhance engagement. This product has proven to be a performer in Africa, and I am sure players will welcome this unique enhancement.&#8221;<\/p>\n\n\n\n<p>By partnering with SIS, Betway further strengthens its live numbers portfolio and positions itself for increased user engagement and growth in the competitive South African gaming market.<\/p>\n\n\n\n<p><strong>Craig Osborn<\/strong>, Betway Africa&#8217;s senior product manager, said: &#8220;Our agreement with SIS aims to provide our customers with a bespoke, branded experience of a product we know consistently performs across Africa. We are excited to fully align with a product that has such a rich history.&#8221;<\/p>\n\r\n\t\t<div id=\"see-also-container\">\r\n\t\t\t<span class=\"see-also-label\">See also:<\/span>\r\n\t\t\t<div class=\"related-article\">\r\n\t\t\t\t<img decoding=\"async\" class=\"related-article__thumbnail\" src=\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2025\/05\/Betway-Premiership-logo-1-300x200.jpeg\" alt=\"\">\r\n\t\t\t\t<p class=\"related-article__text\">\r\n\t\t\t\t\t<span class=\"see-also-label-strong\">See also:<\/span> <a href='https:\/\/focusgn.com\/africa\/new-betway-premiership-trophy-unveiled-a-new-legacy-for-south-africa'>New Betway Premiership trophy unveiled: A new legacy for South Africa<\/a>\r\n\t\t\t\t<\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t","protected":false},"excerpt":{"rendered":"<p>The deal is significant for SIS as it marks its first time creating additional 49&#8217;s live draws for a partner.<\/p>\n","protected":false},"author":2395,"featured_media":4585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Sports Information Services (SIS) has partnered with Betway to launch two new, exclusive 49's live draws tailored for the South African market. This marks SIS's first instance of creating additional bespoke live draws for a partner, significantly enhancing Betway's live numbers portfolio and SIS's B2B offering in a key African jurisdiction.","focusai_entities":"Sports Information Services, SIS, Betway, Jess Mills, Craig Osborn","focusai_location":"South Africa, UK","focusai_target_profile":"ceo_executive (0.95), regulator (0.75), compliance_legal (0.7), operator_casino (0.9), product_ux (0.85), marketing_crm (0.8), investor_analyst (0.9), supplier_vendor (0.95), journalist_researcher (0.85)","focusai_suggestions":[{"label":"Projected GGR contribution?","query":"What is the projected incremental GGR contribution from these new bespoke 49's draws for Betway in the South African market, and how does it compare to existing numbers game verticals?"},{"label":"SIS B2B licensing strategy?","query":"How does this exclusive partnership model for bespoke live draws impact SIS's broader B2B licensing strategy for its 49's product suite across other regulated jurisdictions, particularly regarding exclusivity clauses?"}],"footnotes":""},"categories":[60011,60017],"tags":[60193,60362,60361],"class_list":["post-4583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-south-africa","category-sportsbetting-news","tag-betway","tag-live-draws","tag-sis"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/4583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2395"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=4583"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/4583\/revisions"}],"predecessor-version":[{"id":4586,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/4583\/revisions\/4586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/4585"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=4583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=4583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=4583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}