The new agreement means that Betway will continue to be an associate sponsor of SA Rugby till June 2028<\/strong>. Its logo will feature on the back of the shorts of the four teams, as well as appear on co-branded promotional assets like social media graphics and videos.<\/p>\n\n\n\n The renewed partnership kicked off on June 28, 2025,<\/strong> when the Springboks clashed with the Barbarians<\/strong> at Cape Town’s 55,000-capacity DHL Stadium<\/strong>. The former won the match with a wide margin of 52-7<\/strong>.<\/p>\n\n\n\n Rian Oberholzer<\/strong>, SA Rugby CEO, said: “As we’ve seen over the last four years, this partnership with Betway enabled us to work together in bringing our passionate fans even closer to the game.<\/p>\n\n\n\n “We are excited to extend our partnership with Betway as this will yet again stretch beyond the four white lines of a rugby field. Betway have brought some exciting initiatives to the rugby landscape, such as the Betway Next Phase, an exciting three-year initiative that helped develop, upskill and empower coaches in women’s rugby.”<\/p>\n\n\n\n Betway initially partnered with SA Rugby in August 2021<\/strong>, marking the first time the rugby governing council would associate with a brand in the gambling industry.<\/p>\n\n\n\n Mark Rowles<\/strong>, Betway Africa’s Head of Marketing, said: “The Springboks are a team that has brought so much joy to South Africa, and we as Betway are delighted to be behind the Boks for another four years; our journey has seen so much success for the team and that feel good feeling has certainly rubbed off on the Rainbow Nation. We are looking forward to playing a role in the success of both the women’s and sevens teams over the next four-year period and will be investing in the growth and accessibility of the women’s game.”<\/p>\n\n\n\n Rowles added that Betway will launch its official Springbok campaign in the “next few weeks,” and fans can expect to see billboards and promotions across South Africa in the lead-up to key matches.<\/p>\n\n\n![\"\"](\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2025\/05\/Betway-Premiership-logo-1-300x200.jpeg\"){kind=logo}
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