Goldrush Group<\/strong>\u00a0brands in South Africa.<\/p>\n\n\n\nThe news underlines the strength of Play\u2019n GO\u2019s position in the burgeoning\u00a0African igaming market\u00a0and will see Goldrush\u2019s players enjoy such global hits as Book of Dead, Fire Joker and Rise of Olympus 100.<\/p>\n\n\n\n
Already known for its acclaimed content across the world, the new partnership that covers both the Goldrush and Gbets brands<\/strong> signals Play\u2019n GO intent on being a major force on the African continent. <\/p>\n\n\n\nThe Goldrush Group is one of the more storied names in gaming in South Africa, with more than 20 years of heritage in the brand that now includes igaming and a large retail presence.<\/p>\n\n\n\n
James Baxandall<\/strong>, head of Regional Sales Africa for Play\u2019n GO, said: \u201cThe Goldrush Group have been a first-class operator for many years and I\u2019m really excited to bring our game portfolio to their players. I have no doubt that globally recognised classics such as Book of Dead will perform exceptionally well with their player base. This is a partnership that I expect to grow for many years to come.\u201d<\/p>\n\n\n\nPeter Amblianities<\/strong>, head of Marketing at Goldrush Group, added: \u201cGoldrush is excited to partner with yet another world-class gaming provider in Play\u2019n GO to bring our valued customers even more slots to enjoy on Goldrush.co.za. Epic new slots titles to Feel the Rush on include Honey Rush, Rise of Olympus, Perfect Gems and much, much more! We look forward to exceptional growth with Play\u2019n GO.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"This partnership underlines the strength of Play\u2019n GO\u2019s position in the burgeoning African igaming market.<\/p>\n","protected":false},"author":176,"featured_media":4453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"Play'n GO has announced the integration of its market-leading game portfolio with Goldrush Group's iGaming brands, Goldrush and Gbets, in South Africa. This strategic partnership strengthens Play'n GO's presence in the burgeoning African iGaming market and enhances Goldrush Group's content offering for its player base. The collaboration leverages Goldrush's established retail and iGaming heritage, signaling Play'n GO's intent for significant continental expansion.","focusai_entities":"Play'n GO, Goldrush Group, Goldrush, Gbets, James Baxandall, Peter Amblianities","focusai_location":"South Africa, Africa","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.7), operator_casino (0.9), affiliate_publisher (0.7), product_ux (0.85), tech_data (0.7), marketing_crm (0.85), investor_analyst (0.9), supplier_vendor (0.9), journalist_researcher (0.8)","focusai_suggestions":[{"label":"African Market Strategy","query":"What specific regulatory hurdles or market entry strategies did Play'n GO navigate to secure this partnership and what are their projected GGR contributions from the South African market?"},{"label":"Goldrush Player Impact","query":"How does the integration of Play'n GO's portfolio align with Goldrush Group's existing player demographics and content performance metrics, and what is the anticipated uplift in NGR and player lifetime value?"}],"footnotes":""},"categories":[60018,60011],"tags":[56820],"class_list":["post-4449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partner-news","category-south-africa","tag-playn-go","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/4449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=4449"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/4449\/revisions"}],"predecessor-version":[{"id":4452,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/4449\/revisions\/4452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/4453"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=4449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=4449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=4449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}