SCCG Management<\/strong>, a respected name in advisory services specialising in igaming, sports betting, e-Sports and casino technology, has partnered with Applift<\/strong>, a company that helps mobile apps improve their visibility and performance in online stores.<\/p>\n\n\n\n The partnership will introduce advanced optimisation tools<\/strong> that can help African gambling platforms increase their visibility, draw in more players, and keep users engaged for longer.<\/p>\n\n\n\n Betting online is quickly becoming a major trend in African countries as mobile smartphone use surges. But, many platforms still face hurdles when it comes to being discovered in crowded app stores<\/strong>. This collaboration between SCCG and Applift aims to solve that problem by offering smarter solutions designed to boost app discovery and user retention.<\/p>\n\n\n\n Applift\u2019s technology works by improving how apps are ranked and engaged with, all without relying heavily on expensive ad campaigns. SCCG plans to introduce these tools through its strong network of partners and clients on the continent, said Stephen Crystal<\/strong>, Founder and CEO of SCCG Management.<\/p>\n\n\n\n \u201cAt SCCG, we identify and scale the technologies that shape the future of gambling,\u201d he said in a press statement.<\/p>\n\n\n\n \u201cApplift\u2019s ASO platform is a game-changer. Our partnership gives gaming companies a proven solution to turn mobile visibility into performance at scale – and our global presence ensures the right operators and platforms benefit from this innovation.\u201d<\/p>\n\n\n\n There is a clear emphasis on Africa but the partnership also includes regions such as North America, Latin America, Europe and Asia. SCCG, which already works with more than 120 clients around the world. It will draw on its local experience to help African gambling platforms successfully integrate Applift\u2019s technology.<\/p>\n\n\n\n Applift CEO Bar Nakash said the collaboration marks a new chapter for mobile gaming.<\/p>\n\n\n\n \u201cAt Applift, we\u2019ve helped top gaming apps dominate the app stores, turning visibility into performance and installs into high-value users \u2013 all through our unmatched ASO technology and data-driven approach,” said Nakash. <\/p>\n\n\n\n “Partnering with SCCG is a natural step forward. Their strategic footprint in the gaming world perfectly complements our ability to scale app growth at the highest level. Together, we\u2019re not just optimising \u2013 we\u2019re redefining how gaming brands win in the app stores. I couldn\u2019t be more confident in what we\u2019ll achieve.\u201d<\/p>\n\n\n\n This partnership is yet another sign of SCCG\u2019s continued efforts to bridge global innovation with local opportunity. For Africa\u2019s mobile-first gambling market, it could provide the momentum needed to unlock the next wave of digital expansion.<\/p>\n\n\nGlobal outreach<\/h2>\n\n\n\n
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