{"id":386,"date":"2025-04-04T13:11:27","date_gmt":"2025-04-04T16:11:27","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=386"},"modified":"2026-04-19T18:01:39","modified_gmt":"2026-04-19T21:01:39","slug":"sportsbet-io-taps-into-african-market-with-new-influencer-signings","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/sportsbet-io-taps-into-african-market-with-new-influencer-signings","title":{"rendered":"Sportsbet.io taps into African market with new influencer signings"},"content":{"rendered":"\n

The ‘Join the Crypto Experience’ program by Sportsbet.io brings together influencers in the sports media sector to promote crypto betting. <\/p>\n\n\n\n\n\n\n\n

Nigeria.- Sportsbet.io has announced the addition of two Africans to its roster of brand ambassadors for its ‘Join the Crypto Experience’ campaign<\/strong>.<\/p>\n\n\n\n

The latest signings include Kanebi Ndekwu<\/strong>, a trendsetter in the Nigerian media space and co-founder of Tunnel TV<\/strong>, a YouTube channel that delivers expert sports commentary and debate in an entertaining and engaging fashion.<\/p>\n\n\n\n

As part of his collaboration, Ndekwu will educate his community on crypto betting and its potential benefits.<\/p>\n\n\n\n

The second ambassador is Najafi Hamza<\/strong>, a Moroccan sports influencer known for his football expertise and striking resemblance to Italian goalkeeper Gianluigi Donnarumma. Hamza will leverage his Instagram community of more than 70,000 followers<\/strong> to promote Sportsbet.io and introduce his audience to crypto betting.\u00a0<\/p>\n\n\n\n

The ‘Join the Crypto Experience’ program by Sportsbet.io brings together influencers and networkers in the sports media sector to promote crypto betting in a unique and authentic way.<\/p>\n\n\n\n

Ndekwu and Hamza join a lineup of high-profile influencers, such as cricket legend Brett Lee<\/strong> and Nigerian football icon Nwankwo Kanu<\/strong>, who have already endorsed the Sportsbet.io campaign.<\/p>\n\n\n\n

Sportsbet.io was founded in 2016<\/strong> as part of the Yolo Group. The sportsbook allows players to bet on sports using Bitcoin and other cryptocurrencies.<\/p>\n\n\n\n

To boost its brand visibility amongst football fans worldwide, the club has established partnerships with top-tier football leagues and clubs like La Liga<\/strong>, Newcastle United and Hull City.<\/p>\n\n\n

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See also:<\/span> Nigeria’s betting sector posts solid growth in Q1 2025<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

The ‘Join the Crypto Experience’ program by Sportsbet.io brings together influencers in the sports media sector to promote crypto betting. <\/p>\n","protected":false},"author":2395,"featured_media":388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Sportsbet.io, a Yolo Group entity, is expanding its \"Join the Crypto Experience\" campaign by onboarding two African sports influencers, Kanebi Ndekwu (Nigeria) and Najafi Hamza (Morocco), as brand ambassadors. This strategic initiative aims to leverage their social media reach to promote crypto betting and enhance brand visibility, building on existing high-profile endorsements and sports partnerships. The program underscores Sportsbet.io's focus on B2C market penetration and user education in the burgeoning crypto gambling vertical.","focusai_entities":"Sportsbet.io, Kanebi Ndekwu, Tunnel TV, Najafi Hamza, Gianluigi Donnarumma, Brett Lee, Nwankwo Kanu, Yolo Group, La Liga, Newcastle United, Hull City","focusai_location":"Nigeria, Morocco","focusai_target_profile":"ceo_executive (0.9), regulator (0.75), compliance_legal (0.7), operator_casino (0.9), affiliate_publisher (0.85), marketing_crm (0.95), payments_fraud_aml (0.7), investor_analyst (0.9), supplier_vendor (0.7), journalist_researcher (0.95)","focusai_suggestions":[{"label":"Influencer ROI?","query":"What are the projected ROI metrics for Sportsbet.io's influencer marketing campaigns in Africa, specifically regarding user acquisition cost (UAC) and lifetime value (LTV) within the crypto betting segment?"},{"label":"Regulatory Implications?","query":"How does Sportsbet.io navigate the diverse and evolving regulatory landscapes for crypto gambling and influencer advertising across African jurisdictions, particularly concerning licensing and consumer protection?"}],"footnotes":""},"categories":[60017,60012],"tags":[78],"class_list":["post-386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportsbetting-news","category-west-africa","tag-sports-betting"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2395"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=386"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/386\/revisions"}],"predecessor-version":[{"id":429,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/386\/revisions\/429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/388"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}