Under the new rules, gambling operators will be limited to just two print advertisements per week<\/strong>, and these will be restricted to the sports sections of newspapers. No more flashy casino ads<\/strong> sandwiched between your morning headlines are permitted.<\/p>\n\n\n\n But the most striking rule? Twenty per cent of every ad’s bottom page must be dedicated to sobering truths: the operator\u2019s BCLB licence number, a responsible gambling message, and an age restriction clearly stating: \u201cNot for persons under 18 years\u201d.<\/p>\n\n\n\n Also, font size loopholes won\u2019t fly. The Board is mandating proportionate sizing to ensure that safety messaging can\u2019t be buried in fine print.<\/p>\n\n\n\n Digital platforms<\/a> haven\u2019t escaped scrutiny either. They are now required to implement age verification systems<\/strong> to prevent underage users from being exposed to gambling promotions.<\/p>\n\n\n\n Outdoor advertising has also been muzzled. Wall branding, bus wraps and street poles are now outlawed. Only digital billboards are allowed, and even these are restricted to no more than two gambling ads per hour<\/strong>. Roadshows? Banned outright.<\/p>\n\n\n\n \u201cIn carrying out gambling advertisements, all media outlets SHALL adhere to the Code of Conduct for Media Practices, 2025,\u201d a BCLB notice stated.<\/p>\n\n\n\n In a stern message to media houses and advertising agencies, the BCLB emphasised that only vetted and authorised ads may be published. Enforcement won’t be left to chance.<\/p>\n\n\n\n A dedicated hotline will be launched for the public to report rogue operators or non-compliant adverts, and routine audits will be conducted by enforcement agencies. Offenders risk licence suspension<\/strong> or revocation, with media houses also facing potential sanctions.<\/p>\n\n\n\n The new guidelines also ban glamorisation of gambling, specifically prohibiting the use of celebrities<\/a>, influencers and testimonials. All ads must clearly include contact details, a customer care line and a declaration that the activity is regulated by the BCLB.<\/p>\n\n\n\n With this bold move, Kenya signals a tough stance: gambling may be legal, but it won\u2019t be glamorised, and it certainly won\u2019t target the vulnerable.<\/p>\n\n\nDedicated hotline<\/h2>\n\n\n\n
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