{"id":36479,"date":"2026-10-30T02:34:48","date_gmt":"2026-10-30T05:34:48","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=36479"},"modified":"2026-10-30T07:23:54","modified_gmt":"2026-10-30T10:23:54","slug":"lonab-siao-sponsorship","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/lonab-siao-sponsorship","title":{"rendered":"LONAB commits US$87,000 to Burkina Faso\u2019s SIAO 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The national lottery will have space to promote and sell its products at a fair expected to attract more than 800,000 visitors.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LONAB committed CFA50m to sponsor SIAO 2026.<\/li>\n\n\n\n<li>The sponsorship gives the national lottery space to promote and sell its products, including Faso Loto 5\/90.<\/li>\n\n\n\n<li>Organisers expect more than 800,000 visitors and over 6,000 exhibitors at the Ouagadougou fair.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Burkina Faso.- Burkina Faso\u2019s National Lottery (LONAB) has committed CFA50m (US$87,000) to sponsor the 18th International Artisan Fair of Ouagadougou (SIAO), using the partnership to strengthen its public visibility and promote its <strong>lottery products<\/strong>. The fair runs from October 30 to November 8.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The sponsorship agreement was signed on October 22 by LONAB director-general Ibrahim Harouna Zarani and SIAO director-general \u00c9ric Bassol\u00e9. Under the agreement, LONAB will receive space to promote and sell its products, including <strong>Faso Loto 5\/90<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zarani said the contribution reflected LONAB\u2019s commitment to supporting the fair\u2019s success, according to Sidwaya. He also highlighted SIAO\u2019s role in creating jobs, <strong>generating income<\/strong> and promoting Burkina Faso\u2019s cultural identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SIAO is a biennial<strong> trade fair <\/strong>held in Ouagadougou that brings together African artisans, buyers and other industry stakeholders to showcase handcrafted products and promote the continent\u2019s cultural heritage. The 2026 edition is being held under the theme \u201cAfrican Craftsmanship and Industrialisation: What Synergy for Better Valorisation of Local Products and Cultural Heritage?\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/10\/LONAB-2-900x600.jpg\" alt=\"\" class=\"wp-image-36486\" srcset=\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/10\/LONAB-2-900x600.jpg 900w, https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/10\/LONAB-2-300x200.jpg 300w, https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/10\/LONAB-2-600x400.jpg 600w, https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/10\/LONAB-2-420x280.jpg 420w, https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/10\/LONAB-2-1536x1023.jpg 1536w, https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/10\/LONAB-2.jpg 1600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">LONAB hands over CFA50m to become an official sponsor of SIAO 2026, supporting Burkina Faso\u2019s flagship arts and crafts fair.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Bassol\u00e9 said the funding would help organisers address challenges associated with staging the event. He thanked LONAB for its <strong>continued support<\/strong> across several editions and called on other public and private organisations to contribute to the fair\u2019s success, according to Sidwaya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The sponsorship also aligns with LONAB\u2019s revised 2023\u20132027 strategic plan, which includes a focus on <strong>socioeconomic development<\/strong> and initiatives that create value for the population.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Burkina Faso\u2019s government information service, organisers expect more than 800,000 visitors and over 6,000 exhibitors. The fair is also expected to host more than 100 professional buyers and at least 350 journalists from national and international media outlets, with 800 stands planned.<\/p>\n\n\n<div id=\"see-also-container\">\n\t\t\t<span class=\"see-also-label\">See also:<\/span><\/p>\n<div class=\"related-article\">\n\t\t\t\t<img decoding=\"async\" class=\"related-article__thumbnail\" src=\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/10\/photo-1517649763962-0c623066013b-300x200.jpg\" alt=\"\"><\/p>\n<p class=\"related-article__text\">\n\t\t\t\t\t<span class=\"see-also-label-strong\">See also:<\/span> <a href=\"https:\/\/focusgn.com\/africa\/lonab-tour-du-faso-sports-sponsorship\">Burkina Faso lottery backs Tour du Faso through CSR<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>The national lottery will have space to promote and sell its products at a fair expected to attract more than 800,000 visitors.<\/p>\n","protected":false},"author":2809,"featured_media":36485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Burkina Faso's National Lottery (LONAB) has committed CFA50m (US$87,000) to sponsor the 18th International Artisan Fair of Ouagadougou (SIAO) 2026. This strategic partnership aims to enhance LONAB's public visibility and promote its lottery products, including Faso Loto 5\/90, to an expected audience of over 800,000 visitors. The sponsorship aligns with LONAB's 2023\u20132027 strategic plan, emphasizing socioeconomic development and value creation.","focusai_entities":"LONAB, SIAO, Ibrahim Harouna Zarani, \u00c9ric Bassol\u00e9, Sidwaya","focusai_location":"Burkina Faso, Ouagadougou","focusai_target_profile":"ceo_executive (0.8), operator_casino (0.85), marketing_crm (0.9), investor_analyst (0.75), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Sponsorship ROI Analysis","query":"What specific KPIs will LONAB utilize to measure the return on investment (ROI) from this CFA50m sponsorship in terms of new player acquisition, brand recall, and overall GGR uplift for Faso Loto 5\/90?"},{"label":"Strategic Plan Alignment","query":"How does this sponsorship specifically integrate with LONAB's broader 2023\u20132027 strategic plan, particularly regarding market expansion, digital transformation initiatives, and long-term competitive positioning within the Burkina Faso gaming vertical?"}],"footnotes":""},"categories":[60016,60012],"tags":[71,72,74],"class_list":["post-36479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-west-africa","tag-gambling","tag-gaming","tag-lottery"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/36479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2809"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=36479"}],"version-history":[{"count":11,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/36479\/revisions"}],"predecessor-version":[{"id":36567,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/36479\/revisions\/36567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/36485"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=36479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=36479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=36479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}