Press release.- The Sports Betting West Africa+ Summit (SBWA+) and Gaming Event Francophone Africa (GEFA), held in Dakar from 14 to 16 October 2026, brought together industry professionals to discuss the opportunities and challenges shaping West Africa\u2019s igaming market. For WINWIN Partners, the events offered an opportunity to exchange insights with market participants, strengthen industry relationships, and gain a closer understanding of the needs of affiliates operating across the region.<\/p>\n\n\n\n
Wilfrid Olemba, Sales Manager at WINWIN Partners, attended the events. With an established presence across African markets and a particular focus on Francophone Africa, WINWIN Partners views industry events as an important part of its long-term regional strategy.<\/p>\n\n\n\n
These meetings go beyond networking. Direct conversations with affiliates, payment providers, and other industry professionals help identify the practical factors that influence campaign performance, from local audience behaviour and payment accessibility to traffic quality and registration-to-deposit rates.<\/p>\n\n\n\n
For affiliates investing their own budgets in user acquisition, understanding these factors is essential. Generating clicks and registrations is only part of the process. Sustainable campaign performance depends on attracting the right audience and helping users move through the conversion funnel.<\/p>\n\n\n\n
\u201cUnderstanding Francophone Africa means looking beyond a shared language. Each market has its own audience preferences, payment habits, and acquisition dynamics, and these differences directly affect campaign performance,\u201d says Wilfrid Olemba, Sales Manager at WINWIN Partners.<\/p>\n\n\n\n
Markets such as Senegal, C\u00f4te d\u2019Ivoire, Cameroon, and Benin differ in their digital habits, payment environments, and user behaviour. An approach that works well in one country may deliver different results in another.<\/p>\n\n\n\n
With a strong understanding of local markets and established partnerships across the region, WINWIN Partners continues to build on its expertise in Francophone Africa, delivering strong conversion rates and high Reg2Dep performance.<\/p>\n\n\n\n
In September 2026, the company recorded Reg2Dep rates of up to 49% across selected Francophone African markets.<\/p>\n\n\n\n
Payment accessibility remains an important consideration for igaming growth across West Africa. A campaign may attract relevant users and generate registrations, but difficulties at the deposit stage can prevent those users from becoming active players.<\/p>\n\n\n\n
In Senegal, mobile money services such as Wave and Orange Money are relevant to the local payment landscape. WINWIN Partners supports both payment methods, giving affiliates access to solutions suited to the preferences of local audiences.<\/p>\n\n\n\n
\u201cPayment accessibility is one of the factors affiliates should consider before launching a campaign in a new market. In Senegal, having access to familiar local payment methods can help reduce friction in the user journey. Understanding how players prefer to deposit is an important part of building campaigns around the realities of each market,\u201d says Wilfrid Olemba.<\/p>\n\n\n\n
For affiliates, payment availability is an important factor when evaluating an offer. The registration process, available deposit methods, transaction experience, and withdrawal conditions can all influence the user journey.<\/p>\n\n\n\n
This is why cooperation between affiliates and operators matters. Affiliates understand their traffic sources and audiences, while operators can provide insights into registration, deposit activity, and conversion performance. By sharing relevant information, both sides can identify friction points and make more informed decisions about campaign optimisation.<\/p>\n\n\n\n
Click numbers alone do not show the full results of a campaign. To understand how well it performs, it is important to look at the whole process, from the first ad interaction to registration and the first deposit.<\/p>\n\n\n\n
\u201cHigh traffic volume does not automatically translate into strong results. What matters is understanding which sources bring relevant users and how they move through the conversion funnel. We encourage our partners to look beyond clicks and registrations and focus on the metrics that help them assess the real quality of their traffic,\u201d says Wilfrid Olemba.<\/p>\n\n\n\n
Each stage of the funnel can reveal potential challenges. Low registration rates may indicate a mismatch between the audience, advertising message, and landing page. A gap between registrations and first-time deposits may point to issues with the user journey, payment accessibility, or the relevance of the offer.<\/p>\n\n\n\n
For affiliates, these insights help identify which traffic sources deliver the strongest results and where campaign adjustments may be needed. Operators, in turn, can support this process by providing transparent reporting and relevant performance data.<\/p>\n\n\n\n
At WINWIN Partners, collaboration between affiliates and operators is an important part of campaign optimisation. By sharing insights and developing a common understanding of performance, both sides can identify opportunities, address potential issues, and make more informed decisions about traffic allocation.<\/p>\n\n\n\n
Campaign performance is influenced not only by traffic and product factors, but also by the quality of the relationship between an affiliate and an operator.<\/p>\n\n\n\n
Clear partnership terms, transparent reporting, reliable commission payments, and accessible account management help affiliates plan their budgets and evaluate performance with greater confidence. These factors are particularly important for partners managing ongoing acquisition campaigns, where timely information can influence decisions about traffic allocation and optimisation.<\/p>\n\n\n\n
Different partners also have different needs. Traffic sources, target GEOs, acquisition models, and campaign objectives should all be considered when discussing a potential collaboration.<\/p>\n\n\n\n
WINWIN Partners aims to build long-term relationships based on direct communication, market knowledge, and a clear understanding of partner priorities. With experience across multiple GEOs and a strong focus on African markets, the company works with affiliates to identify suitable opportunities and develop approaches aligned with their objectives.<\/p>\n\n\n\n
SBWA+ and GEFA reinforced the value of staying close to the markets in which the industry operates. For WINWIN Partners, participation in regional events is an opportunity to exchange practical insights, strengthen relationships, and better understand the evolving needs of affiliates.<\/p>\n\n\n\n
For affiliates, the key takeaway is to evaluate opportunities at the GEO level, understand the complete conversion funnel, and choose partners who can offer relevant market expertise and transparent communication.<\/p>\n\n\n\n
\u201cEvents like SBWA+ and GEFA are important because they allow us to stay connected to the market, exchange experience with industry professionals, and better understand what our partners need. At WINWIN Partners, we believe that long-term growth in Francophone Africa comes from combining local market knowledge with strong partnerships and a shared focus on performance,\u201d says Wilfrid Olemba, Sales Manager at WINWIN Partners.<\/p>\n\n\n\n
As WINWIN Partners continues to develop its presence across Africa, the company remains focused on strengthening relationships with affiliates and exploring opportunities shaped by the needs of individual markets.<\/p>\n","protected":false},"excerpt":{"rendered":"
Press release.- The Sports Betting West Africa+ Summit (SBWA+) and Gaming Event Francophone Africa (GEFA), held in Dakar from 14 to 16 October 2026, brought together industry professionals to discuss the opportunities and challenges shaping West Africa\u2019s igaming market. For WINWIN Partners, the events offered an opportunity to exchange insights with market participants, strengthen industry…<\/p>\n","protected":false},"author":176,"featured_media":36128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"WINWIN Partners leveraged the SBWA+ and GEFA summits in Dakar to reinforce its strategic focus on Francophone Africa's iGaming market. The company emphasized the critical role of localized affiliate strategies, payment accessibility, and operator-affiliate collaboration in optimizing conversion funnels and achieving high Reg2Dep rates across diverse regional markets. This approach addresses the unique market preferences and payment habits prevalent in countries like Senegal, C\u00f4te d\u2019Ivoire, Cameroon, and Benin.","focusai_entities":"WINWIN Partners, Wilfrid Olemba, Wave, Orange Money","focusai_location":"Dakar, West Africa, Francophone Africa, Senegal, C\u00f4te d\u2019Ivoire, Cameroon, Benin","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.9), affiliate_publisher (1.0), product_ux (0.75), tech_data (0.7), marketing_crm (0.9), payments_fraud_aml (0.85), investor_analyst (0.8), supplier_vendor (0.9), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Reg2Dep Benchmarks?","query":"What specific regulatory or market factors contribute to the reported 49% Reg2Dep rates in Francophone Africa, and how do these benchmarks compare to other emerging iGaming markets?"},{"label":"Payment Integration Challenges?","query":"Beyond accessibility, what are the primary technical and compliance challenges associated with integrating diverse local mobile money payment solutions across multiple Francophone African jurisdictions?"}],"footnotes":""},"categories":[60018,60012],"tags":[61242],"class_list":["post-36127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partner-news","category-west-africa","tag-winwin-partners","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/36127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=36127"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/36127\/revisions"}],"predecessor-version":[{"id":36131,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/36127\/revisions\/36131"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/36128"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=36127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=36127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=36127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}