{"id":36035,"date":"2026-10-26T03:26:50","date_gmt":"2026-10-26T06:26:50","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=36035"},"modified":"2026-10-27T08:09:40","modified_gmt":"2026-10-27T11:09:40","slug":"lonaci-lottery-distribution-network","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/lonaci-lottery-distribution-network","title":{"rendered":"LONACI trains sales partners to boost lottery sales"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The programme focuses on field-level challenges, partner capabilities and commercial performance across LONACI\u2019s distribution network.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaways<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LONACI held a training and consultation meeting in Yamoussoukro on October 24, 2026.<\/li>\n\n\n\n<li>The meeting forms part of a consultation programme covering 15 zones in C\u00f4te d\u2019Ivoire\u2019s interior and Abidjan.<\/li>\n\n\n\n<li>Concessionaires from five towns discussed field-level challenges and potential solutions to improve performance.<\/li>\n\n\n\n<li>A separate session focused on activity coordinators\u2019 responsibilities for monitoring commercial activities and supporting network participants.<\/li>\n\n\n\n<li>LONACI aims to strengthen its distribution network and give new impetus to sales through closer engagement with commercial partners.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f4te d\u2019Ivoire.- C\u00f4te d\u2019Ivoire\u2019s National Lottery operator (LONACI) held a training and consultation meeting in Yamoussoukro on October 24 to strengthen its <strong>commercial distribution network<\/strong> and boost sales. The initiative brings the operator closer to concessionaires and activity coordinators, focusing on field-level challenges, partner capabilities and better coordination across its network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organised by LONACI\u2019s Directorate of Sales and Network Management (DVGR), the meeting forms part of a <strong>programme of consultations<\/strong> across 15 zones in the country\u2019s interior and Abidjan. The programme aims to address local needs and mobilise commercial partners around LONACI\u2019s sales objectives. \u201cCommercial performance is built on the ground, close to the people who make up the network,\u201d LONACI said in a statement. The <a href=\"https:\/\/focusgn.com\/africa\/lonaci-regional-consultations-revenue-growth\" data-type=\"link\" data-id=\"https:\/\/focusgn.com\/africa\/lonaci-regional-consultations-revenue-growth\" target=\"_blank\" rel=\"noopener\">programme began in Aboisso<\/a> on October 20, with an earlier meeting focused on strengthening the operator\u2019s commercial network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The latest Yamoussoukro&nbsp;meeting was attended by Khalil Coulibaly, interior supervisor; Ganda Djatou, zone supervisor support officer; Sanogo Lassina, head of gaming halls in the interior regions; and the head of the Yamoussoukro zone and his deputy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first session focused on <strong>capacity-building<\/strong> for concessionaires from Yamoussoukro, Toumodi, Didi\u00e9vi, Ti\u00e9bissou and Dj\u00e9kanou. These commercial partners help sell and distribute LONACI\u2019s <strong>lottery products<\/strong> to customers, making them an important part of its distribution network.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/10\/LONACI3-JC-800x600.jpg\" alt=\"\" class=\"wp-image-36040\" srcset=\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/10\/LONACI3-JC-800x600.jpg 800w, https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/10\/LONACI3-JC.jpg 1280w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">LONACI concessionaires from Yamoussoukro and surrounding towns attend a training session focused on strengthening lottery sales and improving commercial performance.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Discussions covered their day-to-day activities, challenges encountered in the field and possible solutions to improve their performance. LONACI emphasised the importance of meeting <strong>customer expectations<\/strong>, ensuring better product availability and identifying local growth opportunities. The aim is to enable concessionaires to strengthen their contribution to the operator\u2019s sales targets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The second session brought together <strong>activity coordinators<\/strong> for capacity-building focused on monitoring commercial activities, supporting network participants and working towards established objectives. Discussions also addressed ways to improve coordination of field operations and cooperation among stakeholders.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The meeting also gave commercial partners an opportunity to exchange experiences, raise concerns about their work on the ground and discuss LONACI\u2019s commercial priorities.<\/p>\n\n\n<div id=\"see-also-container\">\n\t\t\t<span class=\"see-also-label\">See also:<\/span><\/p>\n<div class=\"related-article\">\n\t\t\t\t<img decoding=\"async\" class=\"related-article__thumbnail\" src=\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/10\/LONACI2-300x200.jpg\" alt=\"\"><\/p>\n<p class=\"related-article__text\">\n\t\t\t\t\t<span class=\"see-also-label-strong\">See also:<\/span> <a href=\"https:\/\/focusgn.com\/africa\/lonaci-regional-consultations-revenue-growth\">LONACI targets revenue growth through regional consultations<\/a>\n\t\t\t\t<\/p>\n<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The programme focuses on field-level challenges, partner capabilities and commercial performance across LONACI\u2019s distribution network.<\/p>\n","protected":false},"author":2809,"featured_media":36039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"C\u00f4te d\u2019Ivoire\u2019s National Lottery operator, LONACI, is implementing a nationwide training and consultation program for its concessionaires and activity coordinators. This initiative aims to strengthen its commercial distribution network, enhance partner capabilities, and boost sales by addressing field-level challenges and improving coordination across 15 zones. The program underscores LONACI's strategic focus on optimizing B2C sales channels and achieving revenue growth through localized engagement.","focusai_entities":"LONACI, Khalil Coulibaly, Ganda Djatou, Sanogo Lassina","focusai_location":"C\u00f4te d\u2019Ivoire, Yamoussoukro, Abidjan, Aboisso, Toumodi, Didi\u00e9vi, Ti\u00e9bissou, Dj\u00e9kanou","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), operator_casino (0.9), marketing_crm (0.85), investor_analyst (0.9), supplier_vendor (0.8), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Sales Network ROI","query":"What specific KPIs and financial metrics does LONACI intend to track to measure the ROI of this extensive training and consultation program on its B2C distribution network?"},{"label":"Regulatory Impact","query":"How might the enhanced commercial performance and expanded distribution network of LONACI impact the broader regulatory landscape or competitive dynamics within C\u00f4te d\u2019Ivoire's gaming verticals?"}],"footnotes":""},"categories":[60016,60012],"tags":[71,72,74],"class_list":["post-36035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-west-africa","tag-gambling","tag-gaming","tag-lottery"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/36035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2809"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=36035"}],"version-history":[{"count":13,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/36035\/revisions"}],"predecessor-version":[{"id":36218,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/36035\/revisions\/36218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/36039"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=36035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=36035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=36035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}