Pavel Kaplunov<\/strong>, head of content marketing at SOFTSWISS, will examine what is reshaping player acquisition, trust-building, and competitiveness.<\/p>\n\n\n\nRethinking the growth playbook<\/h2>\n\n\n\n
As acquisition costs rise and competition intensifies across regulated markets, growth strategies are being rewritten. Traditional bonus-based promotions, complex customer journeys, and common approaches no longer work.<\/p>\n\n\n\n
The live panel will focus on key questions that could define operator strategy in 2027:<\/strong><\/p>\n\n\n\n\n- If bonuses can no longer be the default growth engine, what convinces players to join, stay, and return?<\/li>\n\n\n\n
- How can simplicity become a competitive advantage?<\/li>\n\n\n\n
- How much do certification, transparent reviews, and responsible gambling practices influence player choice?<\/li>\n\n\n\n
- Who influences player choices today \u2013 operators, affiliates, or game providers?<\/li>\n\n\n\n
- What can igaming borrow from fintech, e-commerce and other industries, and which ideas will work in a regulated environment?<\/li>\n<\/ul>\n\n\n\n
Turning research into action<\/h2>\n\n\n\n
The 2027 igaming Trends report is the fifth edition of SOFTSWISS\u2019s annual research. The report, written in partnership with WorldGaming (ex Clarion Gaming), draws on insights from over 65 expert interviews, a survey of more than 500 industry professionals, and analysis of over 480,000 media headlines to identify the signals behind the sector\u2019s next major shifts.<\/p>\n\n\n\n
The panellists will discuss what these trends mean for operators navigating regulated markets.<\/p>\n\n\n\n
Pavel Kaplunov<\/strong>, head of content marketing at SOFTSWISS, said: \u201cThe igaming industry still lacks a single source of truth: data and insights are scattered across different sources. Our 2027 igaming Trends report aims to close this gap by looking beyond trends and exploring the data behind them. We bring together a broader industry perspective with granular insights to help operators better understand where the industry is heading and navigate these changes. Our goal is to make this report a go-to resource for shaping igaming strategies in 2027 and beyond.\u201d<\/p>\n\n\n\nRobin Harrison<\/strong>, global content director B2B at WorldGaming (ex Clarion Gaming), added: \u201cWinning in igaming rarely follows a single formula. What works in one market can fail in the next because of differences in regulation, payments, player expectations, or how people discover brands. The advantage comes from knowing which lessons travel well across markets and which decisions need to stay local.\u201d<\/p>\n\n\n\nHow to join the conversation<\/h2>\n\n\n\n
The live session will feature a Q&A, and attendees can submit their own questions in advance via the link. To explore the topics ahead of the discussion, they can download the full 2027 igaming Trends report for free.<\/p>\n\n\n\n
Frequently asked questions (FAQs)<\/h2>\n\n\n\n\n- When is the SOFTSWISS and WorldGaming LinkedIn Live panel taking place?<\/strong>\u00a0The panel is scheduled for October 29 at 14:00 CET.\u00a0\u00a0<\/li>\n\n\n\n
- Who are the featured speakers for the \u201c2027 igaming Trends\u201d discussion?\u00a0<\/strong>The session features Robin Harrison, global content director B2B at WorldGaming, and Pavel Kaplunov, head of content marketing at SOFTSWISS.\u00a0\u00a0<\/li>\n\n\n\n
- What is the 2027 igaming Trends report based on?\u00a0<\/strong>It is the fifth edition of SOFTSWISS\u2019s annual research, drawing from over 65 expert interviews, a survey of more than 500 professionals, and an analysis of over 480,000 media headlines.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
The discussion, built on the igaming trends report, will bring together industry professionals.<\/p>\n","protected":false},"author":176,"featured_media":35285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"SOFTSWISS and WorldGaming are co-hosting a LinkedIn Live panel on October 29, titled \"2027 iGaming Trends: Turning Insights into Action,\" to discuss evolving player acquisition, trust-building, and competitive strategies in regulated markets. The session, featuring industry experts, will leverage insights from SOFTSWISS's comprehensive \"2027 iGaming Trends\" report to address sustainable growth challenges beyond traditional bonus models. This initiative aims to provide operators with actionable intelligence for navigating the sector's future landscape.","focusai_entities":"SOFTSWISS, WorldGaming, Clarion Gaming, Robin Harrison, Pavel Kaplunov","focusai_location":"","focusai_target_profile":"ceo_executive (0.95), regulator (0.7), compliance_legal (0.75), operator_casino (0.98), affiliate_publisher (0.85), product_ux (0.8), marketing_crm (0.95), investor_analyst (0.9), supplier_vendor (0.85), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Beyond Bonus Growth","query":"What innovative player acquisition and retention strategies are proving effective in regulated iGaming markets, given the diminishing returns of traditional bonus-based promotions?"},{"label":"Regulatory Impact on UX","query":"How are evolving regulatory compliance requirements and responsible gambling frameworks influencing product design and user experience to foster trust and competitive advantage?"}],"footnotes":""},"categories":[60616,60018],"tags":[2279],"class_list":["post-35283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emea","category-partner-news","tag-softswiss","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/35283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=35283"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/35283\/revisions"}],"predecessor-version":[{"id":35288,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/35283\/revisions\/35288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/35285"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=35283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=35283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=35283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}