{"id":34853,"date":"2026-10-09T02:04:54","date_gmt":"2026-10-09T05:04:54","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=34853"},"modified":"2026-10-09T05:28:38","modified_gmt":"2026-10-09T08:28:38","slug":"senegal-lonase-wootel-expansion","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/senegal-lonase-wootel-expansion","title":{"rendered":"Senegal\u2019s LONASE targets jobs and profits through Wootel expansion"},"content":{"rendered":"\n

New director general Ibrahima Ndiaye plans to combine domestic customer-relations work with offshore services for international partners.<\/p>\n\n\n\n\n\n\n\n

Senegal.- Senegal\u2019s National Lottery (LONASE)<\/strong> is positioning its Wootel subsidiary as a job-creating profit centre<\/strong> by combining domestic customer-relations services with offshore outsourcing for international clients. Newly appointed director general Ibrahima Ndiaye<\/strong> presented the strategy at the October 1 handover ceremony, setting out plans to build partnerships in Senegal, across Africa and beyond. The expansion forms part of LONASE\u2019s wider diversification strategy through its subsidiaries.<\/p>\n\n\n\n

The inshore operation will work with LONASE and partners across the public, private and parapublic sectors, while the offshore component will target companies that need to manage or outsource customer-relations services<\/strong>. Ndiaye said: \u201cWe are looking for partners abroad to be able to create as many jobs as possible and make this centre a profit centre.\u201d <\/p>\n\n\n\n

He said the offshore work could help Wootel evolve in Senegal, across Africa and internationally<\/strong>. Ndiaye said Wootel forms part of LONASE\u2019s strategy to diversify its offerings through subsidiaries. \u201cLONASE must diversify its offers with its subsidiaries. And for this, we must move towards job creation by setting up a profit centre, like WOOTEL,\u201d Ndiaye said.<\/p>\n\n\n\n

Ndiaye said the strategy reflects the vision of LONASE Director General Abdourahmane Bald\u00e9 for Wootel. He also credited Mansal with setting important milestones for continuity<\/strong> within the framework of the subsidiary\u2019s profitability.<\/p>\n\n\n\n

Mansal described Wootel as an ambitious project and said work had focused on optimising and rationalising its projects. He said Wootel needed to become profitable and \u201cautonomous as soon as possible\u201d. Mansal called on LONASE and Wootel\u2019s board to give Ndiaye the resources needed to implement his policy and vision.<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> Makane Diop appointed to lead LONASE Foundation with focus on social impact<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

New director general Ibrahima Ndiaye plans to combine domestic customer-relations work with offshore services for international partners.<\/p>\n","protected":false},"author":2809,"featured_media":34860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Senegal's National Lottery (LONASE) is strategically diversifying its operations through its subsidiary, Wootel, positioning it as a job-creating profit center. The new director general, Ibrahima Ndiaye, plans to combine domestic customer-relations services with offshore outsourcing for international partners, expanding across Africa and globally.","focusai_entities":"Ibrahima Ndiaye, LONASE, Wootel, Abdourahmane Bald\u00e9, Mansal, LONASE Foundation, Makane Diop","focusai_location":"Senegal, Africa","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.7), investor_analyst (0.9), supplier_vendor (0.8), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Wootel's Offshore Market Focus?","query":"What specific international markets and industry verticals will Wootel target for its offshore customer relations outsourcing services?"},{"label":"Funding Diversification Strategy?","query":"How will LONASE allocate capital and resources to fund Wootel's international expansion and ensure its rapid profitability and autonomy?"}],"footnotes":""},"categories":[60016,60012],"tags":[67,61243,60392],"class_list":["post-34853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-west-africa","tag-casinos","tag-customer-relations-services","tag-job-creation"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/34853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2809"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=34853"}],"version-history":[{"count":12,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/34853\/revisions"}],"predecessor-version":[{"id":34951,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/34853\/revisions\/34951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/34860"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=34853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=34853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=34853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}