{"id":34657,"date":"2026-10-07T01:30:44","date_gmt":"2026-10-07T04:30:44","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=34657"},"modified":"2026-10-07T01:33:33","modified_gmt":"2026-10-07T04:33:33","slug":"softswiss-igaming-trends-report","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/softswiss-igaming-trends-report","title":{"rendered":"SOFTSWISS wraps up SBC Lisbon with award and 2027 iGaming Trends report"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">SOFTSWISS used SBC Summit Lisbon to outline how igaming is entering a more mature phase, unveiling its fifth annual Trends report alongside discussions on AI, regulation and prediction markets.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SOFTSWISS launched its 2027 iGaming Trends report at SBC Summit Lisbon.<\/li>\n\n\n\n<li>The report marks the fifth edition of SOFTSWISS\u2019 annual igaming research.<\/li>\n\n\n\n<li>Its \u201cBeyond iGaming\u201d chapter includes perspectives from Amazon Web Services.<\/li>\n\n\n\n<li>SOFTSWISS\u2019 Alexandra Kavelich said annual industry growth is expected to moderate to 9% by 2031.<\/li>\n\n\n\n<li>SOFTSWISS also showcased its Prediction Markets Platform and joined two summit sessions on prediction markets.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Press release.-&nbsp;<a href=\"https:\/\/focusgn.com\/africa\/topics\/softswiss\" target=\"_blank\" rel=\"noopener\">SOFTSWISS<\/a>&nbsp;marked its presence at&nbsp;<strong>SBC Summit Lisbon<\/strong>&nbsp;with an industry award, the launch of its fifth&nbsp;<a href=\"https:\/\/focusgn.com\/africa\/softswiss-2027-igaming-trends-report\" target=\"_blank\" rel=\"noopener\">iGaming Trends report<\/a>, and a series of discussions on AI, regulation, digital maturity and the rise of prediction markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SBC Summit Lisbon brought together 40,000 industry professionals from more than 150 countries. For SOFTSWISS, the event was an opportunity to share insights into industry direction and to discuss what operators should prioritise in evolving markets.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"580\" src=\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/10\/SOFTSWISS-SBC-SUMMIT-LISBON-2026-1-900x580.jpg\" alt=\"\" class=\"wp-image-34663\" srcset=\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/10\/SOFTSWISS-SBC-SUMMIT-LISBON-2026-1-900x580.jpg 900w, https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/10\/SOFTSWISS-SBC-SUMMIT-LISBON-2026-1.jpg 1200w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">SOFTSWISS Game Aggregator \u2013 Aggregator of the Year<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The SOFTSWISS Game Aggregator received recognition as Aggregator of the Year at the SBC Awards 2026 in Lisbon, awarded on the final evening of the summit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The recognition comes as the Game Aggregator continues to support multi-market game distribution, connecting operators to more than 40,000 games from over 300 game studios through a single integration.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Five years of igaming trends<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An important moment for SOFTSWISS was the launch of the&nbsp;<a href=\"https:\/\/focusgn.com\/africa\/softswiss-igaming-trends-report-2027\" target=\"_blank\" rel=\"noopener\">2027 iGaming Trends report<\/a>, which marked the fifth edition of the annual research. This year\u2019s report was written in partnership with WorldGaming (formerly Clarion) and, for the first time, included expertise from beyond the industry, including Amazon Web Services. The&nbsp;<strong>\u201cBeyond iGaming\u201d chapter<\/strong>&nbsp;compares igaming with other digital industries and examines how they approach technology, regulation, growth, and customer experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How is AI changing core business processes? What happens when compliance becomes part of product architecture? And how do companies scale when individual markets require their own product approach? These were among the key questions explored during the report\u2019s official launch.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"600\" src=\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/10\/SOFTSWISS-SBC-SUMMIT-LISBON-2026-2-819x600.jpg\" alt=\"\" class=\"wp-image-34664\" srcset=\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/10\/SOFTSWISS-SBC-SUMMIT-LISBON-2026-2-819x600.jpg 819w, https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/10\/SOFTSWISS-SBC-SUMMIT-LISBON-2026-2.jpg 1200w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Alexandra Kavelich<\/strong>, deputy CMO at SOFTSWISS, said: \u201cThe igaming market has grown from around \u20ac48bn in 2019 to more than \u20ac307.3bn in gross gaming revenue in 2026 and is projected to reach about \u20ac461.84bn in gross gaming revenue by 2031. At the same time, annual growth is expected to moderate from around 30 per cent to 9 per cent \u2013 a clear sign that the industry is entering a new stage of maturity.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Robin Harrison<\/strong>, global content director B2B at WorldGaming (formerly Clarion), said: \u201cRegulatory and compliance systems are moving beyond individual solutions to become increasingly interconnected. As operators expand in regulated markets, compliance is becoming embedded into the underlying product itself. As this trend evolves, it will shape how digital platforms are designed, developed and scaled.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The report was also brought to the SBC stage during the panel \u201c2027 SOFTSWISS iGaming Trends Report | Five Years of iGaming: Which Trends Endured, Which Faded, and What Comes Next?\u201d The discussion brought together perspectives from technology, operators, suppliers and media, including Amazon Web Services, SOFTSWISS and BGaming.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 2027 iGaming Trends report is available for free download.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"599\" src=\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/10\/SOFTSWISS-SBC-SUMMIT-LISBON-2026-3-900x599.jpg\" alt=\"\" class=\"wp-image-34665\" srcset=\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/10\/SOFTSWISS-SBC-SUMMIT-LISBON-2026-3-900x599.jpg 900w, https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/10\/SOFTSWISS-SBC-SUMMIT-LISBON-2026-3-300x200.jpg 300w, https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/10\/SOFTSWISS-SBC-SUMMIT-LISBON-2026-3-420x280.jpg 420w, https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/10\/SOFTSWISS-SBC-SUMMIT-LISBON-2026-3-600x400.jpg 600w, https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/10\/SOFTSWISS-SBC-SUMMIT-LISBON-2026-3.jpg 1200w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Prediction markets move into the spotlight<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Prediction markets received significant attention throughout the summit. The 2026 event introduced its first dedicated Global Prediction Markets Forum. SOFTSWISS not only showcased the&nbsp;<strong>Prediction Markets Platform<\/strong>&nbsp;at a dedicated stand but also contributed to two key summit sessions during the event. Anton Lishchuk, Prediction Markets Commercial Strategist at SOFTSWISS, joined the panel \u201cPrediction Markets: The Future\u2019s Not Near, It\u2019s Here\u201d and delivered the keynote \u201cOperators May Lose Prediction Markets Before They Enter Them\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SOFTSWISS used SBC Summit Lisbon to outline how igaming is entering a more mature phase, unveiling its fifth annual Trends report alongside discussions on AI, regulation and prediction markets.<\/p>\n","protected":false},"author":176,"featured_media":34662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"SOFTSWISS unveiled its 2027 iGaming Trends report at SBC Summit Lisbon, highlighting the industry's transition into a mature phase with projected annual growth moderating to 9% by 2031. The report, developed with WorldGaming and Amazon Web Services, explores the integration of AI, embedded regulatory compliance in product architecture, and the emergence of prediction markets as key drivers shaping future iGaming development and operational strategies.","focusai_entities":"SOFTSWISS, Amazon Web Services, WorldGaming, Clarion, BGaming, Alexandra Kavelich, Robin Harrison, Anton Lishchuk","focusai_location":"Lisbon","focusai_target_profile":"ceo_executive (1.0), regulator (0.8), compliance_legal (1.0), operator_casino (1.0), product_ux (0.9), tech_data (0.9), marketing_crm (0.7), investor_analyst (1.0), supplier_vendor (1.0), journalist_researcher (1.0)","focusai_suggestions":[{"label":"Growth Moderation Impact","query":"What are the projected implications of the iGaming industry's growth moderation to 9% by 2031 on M&A activity, capital allocation strategies, and market consolidation among B2B and B2C entities?"},{"label":"Embedded Compliance Strategy","query":"How will the trend of compliance becoming embedded into product architecture necessitate changes in platform development lifecycles, regulatory technology investments, and cross-functional governance frameworks for operators and suppliers?"}],"footnotes":""},"categories":[60018,60011],"tags":[2279],"class_list":["post-34657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partner-news","category-south-africa","tag-softswiss","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/34657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=34657"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/34657\/revisions"}],"predecessor-version":[{"id":34670,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/34657\/revisions\/34670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/34662"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=34657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=34657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=34657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}