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- The Association of Gaming Operators Kenya (AGOK) set four priorities for its participation in SBC Summit Lisbon 2026: addressing Kenya’s regulatory developments, taking part in the African Gaming Forum, exploring new technology, and advocating for Kenya’s gaming industry. The technology focus covers player experience, security and responsible gaming.<\/li>\n\n\n\n
- CEO John Mutua spoke in the African Gaming Forum session “A Whole New World: Kenya and the Gambling Control Act”, while chairman Sasa Krneta also attended.<\/li>\n\n\n\n
- AGOK promoted Kenya as a fast-growing, mobile-first market to suppliers, payment companies and investors, and will continue advocating for a practical, sustainable regulatory framework.<\/li>\n<\/ul>\n\n\n\n
Kenya.- The Association of Gaming Operators Kenya (AGOK)<\/strong> used SBC Summit Lisbon 2026<\/strong> to set out four priorities<\/strong>, from regulatory compliance under the Gambling Control Act to attracting international suppliers, payment companies and investors. With Kenyan operators still adapting to the new requirements, the visit by chairman Sasa Krneta and CEO John Mutua served two purposes. It was a chance to benchmark against international regulatory standards and to position Kenya as a mobile-first market open to outside business.<\/p>\n\n\n\n
According to AGOK, the first priority was to address the developments in Kenya\u2019s gambling regulatory framework, including the implementation of the Gambling Control Act <\/strong>and the updated online gambling rules. The association said that it was important for its leadership to be present at the summit as operators adapt to the new requirements. Its areas of focus include compliance, anti-money laundering (AML) protocols, and consumer protection. The association added that discussions on international regulatory standards would inform its approach to the changes taking place in Kenya.<\/p>\n\n\n\n
The second priority was Kenya\u2019s participation in the African Gaming Forum<\/strong>, where the country\u2019s regulatory changes were given particular attention. John Mutua participated in a session titled “A Whole New World: Kenya and the Gambling Control Act<\/strong>.” This session focused specifically on Kenya\u2019s new gambling legislation and its implications for the market.<\/p>\n\n\n\n
AGOK also used the forum to highlight Kenya to international suppliers, payment companies and investors. The association described the country as a fast-growing, mobile-first gaming market with opportunities for businesses seeking to expand in Africa.<\/p>\n\n\n\n
Technology <\/strong>was AGOK’s third priority at the summit. The association said that its members would use their access to over 800 exhibitors to examine new products and technologies that could be relevant to the Kenyan market. The areas identified by the association include player experience, security, and responsible gaming. The focus was on identifying developments that could strengthen these areas within the local gaming sector.<\/p>\n\n\n\n
The fourth priority centred on AGOA\u2019s broader advocacy for Kenya\u2019s gaming industry<\/strong>. This focus follows discussions at the association\u2019s Q3 General Members Meeting, where members considered the regulatory environment and the need for a framework that supports the sector\u2019s development. AGOK said the meeting reinforced its commitment to engaging stakeholders and supporting a practical and sustainable regulatory framework for Kenya\u2019s gaming industry.<\/p>\n\n\n
\n\t\t\tSee also:<\/span><\/p>\n\n\t\t\t\t![\"\"](\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/08\/agok_aia-300x200.jpeg\")
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