{"id":34160,"date":"2026-09-29T10:23:31","date_gmt":"2026-09-29T13:23:31","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=34160"},"modified":"2026-09-29T10:28:11","modified_gmt":"2026-09-29T13:28:11","slug":"softswiss-2027-igaming-trends-report","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/softswiss-2027-igaming-trends-report","title":{"rendered":"SOFTSWISS unveils 2027 iGaming Trends report"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Co-authored with WorldGaming, the fifth edition compares igaming with seven other sectors and examines how AI, regulation and localisation could shape industry growth.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SOFTSWISS has released its 2027 iGaming Trends report, available to download for free.<\/li>\n\n\n\n<li>The fifth edition draws on a survey of more than 500 experts and an analysis of over 480,000 media headlines.<\/li>\n\n\n\n<li>A new \u201cBeyond iGaming\u201d chapter compares the sector with e-commerce, sports, film, gaming, streaming, e-pharma and crypto.<\/li>\n\n\n\n<li>Amazon Web Services, H2 Gambling Capital and Pentasia contribute insights on AI adoption, gross gaming revenue trends and recruitment.<\/li>\n\n\n\n<li>SOFTSWISS will present the report at SBC Summit Lisbon 2026, at stand B501, and host a panel discussion on September 29 at 16:10.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Press release.-\u00a0<a href=\"https:\/\/focusgn.com\/africa\/topics\/softswiss\" target=\"_blank\" rel=\"noopener\">SOFTSWISS<\/a>\u00a0presents\u00a0<strong>2027 iGaming Trends report<\/strong>\u00a0\u2013 a benchmark for navigating the industry. Co-authored with WorldGaming (ex Clarion), the new edition features a cross-sector comparison and a new chapter drawing on expertise from beyond the sector, including Amazon Web Services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 2027 iGaming Trends report by SOFTSWISS is available to download for free. Based on a survey of over 500 experts and analysis of more than 480,000 media headlines, it is the biggest research tracking industry trends, shifts, and narratives.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This year marks the fifth anniversary of the report that first brought together insights that the industry uses to plan ahead. Supported with Tier-1 case studies, it provides real-life examples of business growth, market expansion, and performance.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 2027 edition has the new \u2018Beyond igaming\u2019 chapter comparing iGaming with e-commerce, sports, film, gaming, streaming, e-pharma, and crypto in terms of market size, growth, regulatory load, and digital maturity. Looking outside the sector provides a broader perspective that proves iGaming\u2019s economic footprint.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Alexandra Kavelich<\/strong>, deputy CMO at SOFTSWISS, comments: \u201cThe next competitive advantage in igaming will not come from content alone. It will come from regulatory readiness, secure payment journeys, intelligent risk management, relevant customer communication, and platforms that can respond quickly to changing regulations. Fintech, e-commerce, and streaming have already set the standard in these areas. iGaming operators that adapt those lessons effectively will be better positioned to grow responsibly and profitably.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WorldGaming (ex Clarion)<\/strong>&nbsp;\u2013 a general partner and co-author of the report \u2013 adds a regional outlook on how regulatory and market shifts will shape the industry in 2027, including which jurisdictions are projected to grow faster, the key trends to watch, and how important local roots really are for different markets.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Robin Harrison<\/strong>, global content director B2B at WorldGaming (ex Clarion), explains: \u201cThe industry is simultaneously becoming more global and more local. Regulation, tax, payments, competition and player behaviour vary significantly from market to market. Scale can get you into more jurisdictions, but it definitely doesn\u2019t guarantee success. The next generation of leading operators is the one that understands where the local friction is, how to ease it, and execute effectively.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Non-igaming voices join pool of co-authors and partners&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The report features key findings and data from non-igaming experts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Amazon Web Services\u2019 co-authored analysis of how AI is moving from pilots into production across gaming, betting, sports, media, and fintech, tracing the shift from AI as copilot to core workforce and from assistants to autonomous systems<\/li>\n\n\n\n<li>Dataset from H2 Gambling Capital on GGR growth, as well as trends for key regions and action points for businesses to keep up<\/li>\n\n\n\n<li>Pentasia\u2019s hiring outlook, highlighting the skills and roles that are likely to shape the iGaming future\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Separating hype from reality: experts break down findings of report live&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SOFTSWISS will present the 2027 iGaming Trends report at stand B501 at\u00a0<a href=\"https:\/\/focusgn.com\/africa\/softswiss-to-host-igaming-trends-panel-at-sbc-summit-lisbon\" data-type=\"link\" data-id=\"https:\/\/focusgn.com\/africa\/softswiss-to-host-igaming-trends-panel-at-sbc-summit-lisbon\" target=\"_blank\" rel=\"noopener\">SBC Summit Lisbon 2026<\/a>. To discuss the key findings, the company will host the panel discussion \u201c2027 iGaming Trends Report | Five Years of iGaming: Which Trends Endured, Which Faded, and What Comes Next?\u201d at 16:10 on September 29.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based on insights from the report, the panel will show which trends reflect genuine industry change, how early ideas have translated into business results, and what operators should focus on for the upcoming years.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions (FAQs)<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What is the SOFTSWISS 2027 iGaming Trends report?<\/strong>\u00a0It is an annual industry research report examining igaming trends, market developments and business priorities. The 2027 edition marks its fifth anniversary and is available to download for free.<\/li>\n\n\n\n<li><strong>What data does the 2027 iGaming Trends report include?<\/strong>\u00a0The report combines a survey of more than 500 experts with an analysis of over 480,000 media headlines, alongside industry datasets, case studies and external expert contributions.<\/li>\n\n\n\n<li><strong>What is new in the 2027 SOFTSWISS report?<\/strong>\u00a0The new \u201cBeyond iGaming\u201d chapter compares igaming with seven other sectors, including e-commerce, sports, streaming and crypto, across market size, growth, regulatory burden and digital maturity.<\/li>\n\n\n\n<li><strong>Where will SOFTSWISS present its 2027 iGaming Trends report?<\/strong>\u00a0SOFTSWISS will present the report at SBC Summit Lisbon 2026, at stand B501. A related panel discussion is scheduled for September 29 at 16:10.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Co-authored with WorldGaming, the fifth edition compares igaming with seven other sectors and examines how AI, regulation and localisation could shape industry growth.<\/p>\n","protected":false},"author":176,"featured_media":34161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"SOFTSWISS, in collaboration with WorldGaming, has released its 2027 iGaming Trends report, offering a comprehensive analysis of future industry growth drivers including AI integration, evolving regulatory landscapes, and the critical role of localization. The report, drawing on expert surveys and media analysis, benchmarks iGaming against diverse sectors and features insights from Amazon Web Services, H2 Gambling Capital, and Pentasia on GGR trends, AI adoption, and talent acquisition. This fifth edition provides strategic guidance for stakeholders navigating market shifts and competitive advantages beyond content.","focusai_entities":"SOFTSWISS, WorldGaming, Clarion, Amazon Web Services, H2 Gambling Capital, Pentasia, Alexandra Kavelich, Robin Harrison, SBC Summit Lisbon","focusai_location":"Lisbon","focusai_target_profile":"ceo_executive (0.95), regulator (0.75), compliance_legal (0.9), operator_casino (0.95), product_ux (0.7), tech_data (0.9), marketing_crm (0.8), payments_fraud_aml (0.9), investor_analyst (0.95), supplier_vendor (0.95), journalist_researcher (0.9)","focusai_suggestions":[{"label":"AI's Operational Impact","query":"How specifically does the report detail the transition of AI from pilot projects to core operational functions within iGaming, and what are the projected ROI implications for operators?"},{"label":"Regulatory Readiness Strategies","query":"Beyond general compliance, what actionable strategies does the report recommend for iGaming operators to achieve 'regulatory readiness' in diverse global markets, particularly concerning cross-jurisdictional payment processing and data governance?"}],"footnotes":""},"categories":[60616,60018],"tags":[2279],"class_list":["post-34160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emea","category-partner-news","tag-softswiss","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/34160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=34160"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/34160\/revisions"}],"predecessor-version":[{"id":34164,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/34160\/revisions\/34164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/34161"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=34160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=34160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=34160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}