The update reduces navigation friction and enables instant CMS management to maximise mobile turnover without extra dev effort.<\/p>\n\n\n\n\n\n\n\n
Key takeaways:<\/strong><\/p>\n\n\n\n Press release.-\u00a0SOFTSWISS Sportsbook<\/a>\u00a0has released a redesigned mobile interface aimed at accelerating user navigation and bet construction across sports betting markets. With mobile channels generating nearly all operator revenue, the upgrade focuses on eliminating navigation friction while empowering brands to customise layouts via CMS without development overhead. The solution will be officially demonstrated during the upcoming\u00a0SBC Summit Lisbon<\/a>\u00a0at stand C422 from September 29 to October 1.<\/p>\n\n\n\n Mobile betting is expected to account for 58.3 per cent of the global online sports betting market in 2026, according to Coherent Market Insights.\u00a0Across SOFTSWISS Sportsbook operators, mobile devices generate 94 per cent of GGR and 89 per cent of turnover, highlighting the commercial importance of the mobile channel.<\/p>\n\n\n\n SOFTSWISS Sportsbook\u2019s redesigned mobile layout addresses these friction points:<\/p>\n\n\n\n Operators can manage the layout through the CMS without additional development resources. They can activate the new layout, configure sections and carousel content, and revert to the previous version at any time without integration downtime.<\/p>\n\n\n\n Alexander Kamenetskyi<\/strong>, head of operations at SOFTSWISS Sportsbook, commented: \u201cMobile is where operators convert traffic into GGR, so reducing friction across the betting journey is an important commercial focus. This update makes it easier for players to discover content, filter events, and review markets, while giving operators greater control over the mobile experience without additional development effort.\u201d<\/p>\n\n\n\n The updated mobile layout will be showcased at SBC Lisbon from September 29 to October 1<\/strong>. Meet the SOFTSWISS Sportsbook team at stand C422 to see the mobile layout in action and discuss activation through the CMS.<\/p>\n\n\n\n Prediction Markets will be represented by Anton Lishchuk<\/strong>, Prediction Markets commercial strategist at SOFTSWISS Sportsbook, at the panel discussion \u201cPrediction Markets: The Future\u2019s Not Near, It\u2019s Here \u201d<\/strong> on September 30. Anton will also deliver a keynote, \u201cOperators May Lose Prediction Markets Before They Enter Them,\u201d at the Prediction Markets Forum on October 1, showcasing the Prediction Markets product to operators.<\/p>\n\n\n\n The update reduces navigation friction and enables instant CMS management to maximise mobile turnover without extra dev effort.<\/p>\n","protected":false},"author":176,"featured_media":34015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"SOFTSWISS Sportsbook has launched a redesigned mobile interface, significantly enhancing navigation and bet-building efficiency for operators. This update, critical given mobile's 94% GGR contribution, allows CMS-driven layout management without development overhead, aiming to maximize mobile turnover. The solution will be showcased at SBC Summit Lisbon.","focusai_entities":"SOFTSWISS Sportsbook, SOFTSWISS, Alexander Kamenetskyi, Anton Lishchuk, Coherent Market Insights, SBC Summit Lisbon, Prediction Markets","focusai_location":"Lisbon","focusai_target_profile":"ceo_executive (0.9), operator_casino (1.0), product_ux (1.0), tech_data (0.8), marketing_crm (0.8), investor_analyst (0.9), supplier_vendor (1.0), journalist_researcher (0.9), affiliate_publisher (0.7)","focusai_suggestions":[{"label":"Mobile Conversion Impact","query":"What specific KPIs are SOFTSWISS Sportsbook operators tracking to quantify the GGR uplift and conversion rate improvements directly attributable to this mobile UI redesign?"},{"label":"CMS Customization Scope","query":"What is the full extent of customisation available to operators via the CMS for the new mobile layout, and how does it support A\/B testing strategies for optimal player engagement?"}],"footnotes":""},"categories":[60018,60011],"tags":[2279],"class_list":["post-34014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partner-news","category-south-africa","tag-softswiss","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/34014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=34014"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/34014\/revisions"}],"predecessor-version":[{"id":34018,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/34014\/revisions\/34018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/34015"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=34014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=34014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=34014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
The mobile betting challenge for operators<\/h2>\n\n\n\n
Three ways the update supports mobile conversion<\/h2>\n\n\n\n
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Visit SOFTSWISS Sportsbook and Prediction Markets booth<\/h2>\n\n\n\n
Frequently asked questions (FAQ)<\/h2>\n\n\n\n
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