{"id":33866,"date":"2026-09-24T06:56:56","date_gmt":"2026-09-24T09:56:56","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=33866"},"modified":"2026-09-24T11:01:39","modified_gmt":"2026-09-24T14:01:39","slug":"ithuba-tanzania-pays-us95000-in-lottery-prizes-in-first-year","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/ithuba-tanzania-pays-us95000-in-lottery-prizes-in-first-year","title":{"rendered":"Ithuba Tanzania pays US$95,000 in lottery prizes in first year"},"content":{"rendered":"\n

Ithuba Tanzania marks its first full year with Sh250m in prizes while expanding its reach through a new radio lottery partnership.<\/p>\n\n\n\n\n\n\n\n

Tanzania.- Tanzania\u2019s National Lottery operator Ithuba Tanzania<\/strong>a paid out Sh250m (US$95,000) in prize money during its first year, as the operator enters the second year of its eight-year National Lottery contract<\/strong>.<\/p>\n\n\n\n

The figure was revealed during a strategic partnership<\/strong> between Ithuba Tanzania and Mainstream Group Limited to launch MainPesa Lotto through Main FM. The partnership gives the National Lottery a new radio platform to reach sports fans and other listeners.<\/p>\n\n\n\n

MainPesa Lotto will be available to people aged 18 and above, with a ticket costing Sh1,000 (US$0.38). Each ticket gives players three opportunities to win through period, end-of-day and weekly draws.<\/p>\n\n\n\n

Ithuba Tanzania chief executive Kelvin S Koka said the partnership would bring the National Lottery closer to players through a radio platform <\/strong>“they know and listen to regularly”, according to the Citizen.<\/p>\n\n\n\n

Mainstream Group chief executive Deogratius Mosha said the initiative forms part of the company\u2019s \u201cRadio Moja\u201d strategy, aimed at connecting its audience with different opportunities<\/strong> through its platforms.<\/p>\n\n\n\n

New lottery offers five daily draws<\/h2>\n\n\n\n

The new game <\/strong>will have period draws from Monday to Saturday at 9am, noon, 3pm, 6pm and 9pm. The 9pm draw will also serve as the end-of-day draw, while the Saturday night draw will be the weekly draw.<\/p>\n\n\n\n

Main FM will support the launch through radio programmes, commercial spots<\/strong>, verified results, winners\u2019 stories and digital content, targeting its sports and entertainment audience.<\/p>\n\n\n\n

Prizes below Sh1m (US$378) are expected to be paid directly into the mobile-money account<\/strong> linked to a winning ticket after verification. Prizes of Sh1m and above will follow the National Lottery\u2019s major-prize claim procedure.<\/p>\n\n\n\n

Participants have been urged to play responsibly and treat lottery games as entertainment rather than an investment or guaranteed source of income.<\/p>\n\r\n\t\t

\r\n\t\t\tSee also:<\/span>\r\n\t\t\t
\r\n\t\t\t\t\"\"\r\n\t\t\t\t

\r\n\t\t\t\t\tSee also:<\/span> Tanzania Gaming Association consults PwC on sustainable regulation<\/a>\r\n\t\t\t\t<\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t","protected":false},"excerpt":{"rendered":"

Ithuba Tanzania marks its first full year with Sh250m in prizes while expanding its reach through a new radio lottery partnership.<\/p>\n","protected":false},"author":2809,"featured_media":7911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Ithuba Tanzania, the national lottery operator, has concluded its first operational year, distributing Sh250m in prizes, and is strategically expanding its market penetration through a new B2C radio lottery partnership with Mainstream Group Limited. This initiative, launching MainPesa Lotto via Main FM, aims to leverage traditional media to enhance player acquisition and engagement within its eight-year national lottery concession. The expansion includes new game mechanics and mobile-money prize payouts, alongside a continued emphasis on responsible gaming.","focusai_entities":"Ithuba Tanzania, Mainstream Group Limited, Main FM, Kelvin S Koka, Deogratius Mosha, Tanzania Gaming Association, PwC","focusai_location":"Tanzania","focusai_target_profile":"ceo_executive (0.9), regulator (0.85), compliance_legal (0.8), operator_casino (0.9), affiliate_publisher (0.7), product_ux (0.75), tech_data (0.7), marketing_crm (0.9), payments_fraud_aml (0.85), investor_analyst (0.9), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Radio Lottery ROI?","query":"What are the projected GGR contributions and player acquisition cost (PAC) metrics anticipated from the MainPesa Lotto radio partnership, and how does this channel compare to digital acquisition strategies in the Tanzanian market?"},{"label":"Regulatory Impact?","query":"How might the Tanzania Gaming Association's consultation with PwC on sustainable regulation impact Ithuba Tanzania's operational framework, particularly regarding responsible gambling mandates and future licensing conditions?"}],"footnotes":""},"categories":[60016,60013],"tags":[74],"class_list":["post-33866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-east-africa","tag-lottery"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/33866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2809"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=33866"}],"version-history":[{"count":9,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/33866\/revisions"}],"predecessor-version":[{"id":33900,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/33866\/revisions\/33900"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/7911"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=33866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=33866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=33866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}