{"id":33432,"date":"2026-09-16T09:14:15","date_gmt":"2026-09-16T12:14:15","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=33432"},"modified":"2026-09-21T06:02:57","modified_gmt":"2026-09-21T09:02:57","slug":"cote-divoire-lottery-mobilises-sales-network-for-new-season","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/cote-divoire-lottery-mobilises-sales-network-for-new-season","title":{"rendered":"C\u00f4te d\u2019Ivoire Lottery mobilises sales network for new season"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">LONACI\u2019s \u201cBack to School\u201d operation focuses on distributor engagement and team cohesion as the new season gets under way.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f4te d\u2019Ivoire.- The National Lottery of C\u00f4te d\u2019Ivoire (LONACI) has launched a \u201cBack to School\u201d operation focused on strengthening ties with its sales network and <strong>distributor partners<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The \u201cBack to School\u201d theme coincides with the start of C\u00f4te d\u2019Ivoire\u2019s 2026-27 school year, but the initiative itself is focused on LONACI\u2019s <strong>commercial network<\/strong> rather than students or schools. Its Sales and Network Management Department (DVGR) launched the operation on September 14, combining engagement with distributors and team cohesion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The operation is being carried out under the impetus of LONACI general director <strong>Dramane Coulibaly<\/strong> and the leadership of Pierre Alain Kouassi, director of sales and network management.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"596\" src=\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/09\/LONACI-2-2-900x596.jpg\" alt=\"\" class=\"wp-image-33436\" srcset=\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/09\/LONACI-2-2-900x596.jpg 900w, https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/09\/LONACI-2-2-1536x1017.jpg 1536w, https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/09\/LONACI-2-2.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">The initiative brings LONACI employees together for a day of engagement, collaboration and shared purpose.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">LONACI said the \u201cBack to School\u201d operation had become \u201ca true moment of sharing and <strong>collective mobilisation<\/strong>, reinforcing team spirit, solidarity, and commitment to common goals.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LONACI said the initiative reflects its desire to strengthen relationships across its network and support its partners on the ground. The lottery said the initiative reflects its ambition to make <strong>proximity and cohesion<\/strong> the driving forces behind sustainable and collective performance during the 2026-27 season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The initiative comes as LONACI also begins <a href=\"https:\/\/focusgn.com\/africa\/cote-divoires-national-lottery-sets-2027-budget-priorities\" data-type=\"post\" data-id=\"33180\" target=\"_blank\" rel=\"noopener\">preparations for its 2027 budget<\/a>. On September 10, the lottery held a budget conference to review proposals and priorities, including investment, resource allocation, operational efficiency and cost control.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div id=\"see-also-container\">\n\t\t\t<span class=\"see-also-label\">See also:<\/span><\/p>\n<div class=\"related-article\">\n\t\t\t\t<img decoding=\"async\" class=\"related-article__thumbnail\" src=\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/09\/lonase_mbour_training-300x200.jpeg\" alt=\"\"><\/p>\n<p class=\"related-article__text\">\n\t\t\t\t\t<span class=\"see-also-label-strong\">See also:<\/span> <a href=\"https:\/\/focusgn.com\/africa\/lonase-trains-agency-managers-on-new-digital-winnings-platform\">LONASE trains agency managers on new digital winnings platform<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>LONACI\u2019s \u201cBack to School\u201d operation focuses on distributor engagement and team cohesion as the new season gets under way.<\/p>\n","protected":false},"author":2809,"featured_media":33440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The National Lottery of C\u00f4te d\u2019Ivoire (LONACI) has launched a \"Back to School\" operation to reinforce ties with its sales network and distributor partners, emphasizing cohesion and sustainable performance. This initiative coincides with the lottery's preparations for its 2027 budget, focusing on investment, resource allocation, and operational efficiency. The strategy underscores LONACI's commitment to strengthening its commercial infrastructure.","focusai_entities":"LONACI, Dramane Coulibaly, Pierre Alain Kouassi, LONASE","focusai_location":"C\u00f4te d\u2019Ivoire","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.8), marketing_crm (0.7), investor_analyst (0.8), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Distributor Engagement ROI?","query":"What specific KPIs will LONACI utilize to measure the return on investment and long-term efficacy of its 'Back to School' distributor engagement initiative?"},{"label":"2027 Budget Priorities?","query":"Beyond operational efficiency, what are the key strategic investment priorities being considered in LONACI's 2027 budget, particularly regarding digital transformation or expansion into new gaming verticals?"}],"footnotes":""},"categories":[60016,60012],"tags":[74],"class_list":["post-33432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-west-africa","tag-lottery"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/33432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2809"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=33432"}],"version-history":[{"count":9,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/33432\/revisions"}],"predecessor-version":[{"id":33665,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/33432\/revisions\/33665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/33440"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=33432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=33432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=33432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}