{"id":3330,"date":"2025-05-27T04:12:27","date_gmt":"2025-05-27T07:12:27","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=3330"},"modified":"2026-04-19T16:45:33","modified_gmt":"2026-04-19T19:45:33","slug":"sportytv-to-air-live-elf-games-in-africa","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/sportytv-to-air-live-elf-games-in-africa","title":{"rendered":"SportyTV to air live ELF games in Africa"},"content":{"rendered":"\n

The partnership, which will commence at the start of the 2025 season<\/strong>, will see SportyTV<\/strong> become the exclusive broadcaster of ELF games and exclusive content across Africa. <\/p>\n\n\n\n\n\n\n\n

South Africa.- Sporty Group <\/strong>and the European League of Football (ELF) <\/strong>have signed a multi-year agreement to bring the league\u2019s action closer to African fans.<\/p>\n\n\n\n

The partnership, which will commence at the start of the 2025 season<\/strong>, will see SportyTV<\/strong> become the exclusive broadcaster of ELF games and exclusive content across the African continent. Users will be able to stream the matches via the platform’s free-to-air TV and digital platforms.<\/p>\n\n\n\n

Under the deal, SportyTV’s lineup will include a live ELF game every Sunday<\/strong>, plus coverage of five playoff games<\/strong> and exclusive on-demand content, such as game highlights, magazine shows and ELF\u2019s Top 10 Greatest Games of All Time<\/strong>.<\/p>\n\n\n\n

The ELF adds to SportyTV’s extensive collection of major football competitions, including the Premier League, La Liga, Serie A, Bundesliga and several others, all available free-to-air.<\/p>\n\n\n\n

In addition to soccer, SportyTV broadcasts the EuroLeague<\/strong> in basketball, the Professional Fighters League (PFL)<\/strong> and a variety of other top sports competitions.<\/p>\n\n\n\n

Elias Gallego<\/strong>, VP of media, marketing, and business development of SportyTV, said: “American football is gaining momentum across Africa \u2013 not just as a thrilling spectacle, but as a new stage for emerging world-class talent. <\/p>\n\n\n\n

“At SportyTV, we are proud to be at the forefront of this movement, offering fans unprecedented access to top-tier European football and opening new doors for the sport across the continent.”<\/p>\n\n\n\n

The ELF is a European-based professional American football league that builds upon the foundation laid by NFL Europe. Some teams adopt similar names and logos from the former competition. <\/p>\n\n\n\n

By teaming up with SportyTV, ELF can increase its visibility and popularity in key African markets such as South Africa, Nigeria, Ghana and Kenya.<\/p>\n\n\n\n

Zeljko Karajica<\/strong>, ELF CEO, said: “We are very excited to expand our footprint in exciting new markets with our new partner, SportyTV. This is the next big step to increase global awareness and expand our distribution for the European League of Football.”<\/p>\n\n\n\n

Last month, SportyTV signed a partnership<\/a> with another European football entity, Spain La Liga’s Club Deportivo Leganes<\/strong>.<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> SportyTV now available on South Africa’s Openview channel 125<\/a>\n\t\t\t\t<\/p>\n<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

The partnership, which will commence at the start of the 2025 season, will see SportyTV become the exclusive broadcaster of ELF games and exclusive content across Africa.<\/p>\n","protected":false},"author":2395,"featured_media":3332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Sporty Group's SportyTV has secured exclusive multi-year broadcasting rights for the European League of Football (ELF) across Africa, commencing in 2025. This strategic partnership aims to expand ELF's visibility and distribution in key African markets, leveraging SportyTV's free-to-air and digital platforms. The deal underscores a broader trend of sports content localization and market penetration within the continent.","focusai_entities":"Sporty Group, SportyTV, European League of Football, ELF, Elias Gallego, Zeljko Karajica, Club Deportivo Leganes, Openview","focusai_location":"Africa, South Africa, Nigeria, Ghana, Kenya, Europe, Spain","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.8), marketing_crm (0.8), investor_analyst (0.9), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"ELF's African Market Impact","query":"What are the projected GGR impacts for iGaming operators in Africa, particularly those with sports betting verticals, from the increased visibility and engagement with the European League of Football via SportyTV's exclusive broadcast?"},{"label":"Sporty Group's Strategic Play","query":"How does this multi-year exclusive content acquisition for ELF games position Sporty Group strategically against incumbent media and iGaming entities in key African markets like South Africa, Nigeria, and Kenya, in terms of market share and audience capture?"}],"footnotes":""},"categories":[60011,60017],"tags":[78],"class_list":["post-3330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-south-africa","category-sportsbetting-news","tag-sports-betting"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/3330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2395"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=3330"}],"version-history":[{"count":5,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/3330\/revisions"}],"predecessor-version":[{"id":3354,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/3330\/revisions\/3354"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/3332"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=3330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=3330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=3330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}