{"id":32868,"date":"2026-09-09T01:27:48","date_gmt":"2026-09-09T04:27:48","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=32868"},"modified":"2026-09-09T05:33:10","modified_gmt":"2026-09-09T08:33:10","slug":"pmu-mali-benchmarks-cote-divoire-national-lottery-to-improve-performance","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/pmu-mali-benchmarks-cote-divoire-national-lottery-to-improve-performance","title":{"rendered":"PMU Mali benchmarks C\u00f4te d\u2019Ivoire National Lottery to improve performance"},"content":{"rendered":"\n

The horse-racing betting operator sent a senior delegation to C\u00f4te d\u2019Ivoire\u2019s National Lottery for a two-day benchmarking mission.<\/p>\n\n\n\n\n\n\n\n

Mali.- PMU Mali, the country\u2019s horse-racing betting operator, sent a senior delegation to C\u00f4te d\u2019Ivoire\u2019s National Lottery (LONACI) for a two-day benchmarking mission<\/strong> held from September 3-4.<\/p>\n\n\n\n

The PMU Mali delegation<\/strong> comprised Abdoul Karim Sidib\u00e9, deputy technical director-general, and Drissa Coulibaly, deputy commercial director. LONACI director-general Dramane Coulibaly and other LONACI officials welcomed the delegation during the visit.<\/p>\n\n\n\n

PMU Mali said the mission was aimed at \u201cstrengthening its practices and continuously improving its performance\u201d according to a statement.<\/p>\n\n\n

\n
\"\"
PMU Mali and LONACI officials gather in C\u00f4te d\u2019Ivoire during the recent two-day benchmarking mission.<\/figcaption><\/figure>\n<\/div>\n\n\n

The mission brings together two established gaming organisations in West Africa<\/strong>. PMU Mali operates across horse-racing, lottery and sports betting, while LONACI holds the World Lottery Association\u2019s Level 3 Responsible Gaming certification, underscoring its commitment to player protection, risk management and international standards.<\/p>\n\n\n\n

The LONACI visit follows a similar benchmarking mission to Senegal\u2019s LONASE in February, when PMU Mali exchanged expertise<\/a> on gaming operations, technology adoption, digitalisation and responsible gaming.<\/p>\n\n\n\n

LONACI is also pursuing digitalisation and operational modernisation, including upgrades to its distribution network and stronger operational security. The operator is targeting FCFA744bn (US$1.33bn) in revenue in 2026<\/a>, after generating more than FCFA650bn (US$1.16bn) in 2025.<\/p>\n\n\n\n

<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> LONASE achieves WLA Level 2 responsible gaming certification<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

The horse-racing betting operator sent a senior delegation to C\u00f4te d\u2019Ivoire\u2019s National Lottery for a two-day benchmarking mission.<\/p>\n","protected":false},"author":2809,"featured_media":32870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"PMU Mali, a West African horse-racing and lottery operator, undertook a benchmarking mission to C\u00f4te d\u2019Ivoire\u2019s National Lottery (LONACI) to enhance operational practices, technology adoption, and responsible gaming frameworks. This initiative underscores a regional focus on digitalization and performance optimization among state-backed gaming entities, with LONACI targeting substantial revenue growth and holding WLA Level 3 Responsible Gaming certification.","focusai_entities":"PMU Mali, C\u00f4te d\u2019Ivoire\u2019s National Lottery (LONACI), Abdoul Karim Sidib\u00e9, Drissa Coulibaly, Dramane Coulibaly, World Lottery Association (WLA), LONASE","focusai_location":"Mali, C\u00f4te d\u2019Ivoire, Senegal","focusai_target_profile":"ceo_executive (0.9), regulator (0.8), compliance_legal (0.9), operator_casino (0.9), product_ux (0.7), tech_data (0.9), investor_analyst (0.85), supplier_vendor (0.85), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Tech Adoption Strategy","query":"What specific technology adoption and digitalization initiatives are PMU Mali and LONACI prioritizing to enhance operational efficiency and player experience?"},{"label":"Responsible Gaming Frameworks","query":"How will PMU Mali integrate LONACI's WLA Level 3 Responsible Gaming certification standards into its existing player protection and compliance frameworks?"}],"footnotes":""},"categories":[60016,60012],"tags":[61182,60862,74],"class_list":["post-32868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-west-africa","tag-digitalisation","tag-gaming-operations","tag-lottery"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/32868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2809"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=32868"}],"version-history":[{"count":17,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/32868\/revisions"}],"predecessor-version":[{"id":32935,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/32868\/revisions\/32935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/32870"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=32868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=32868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=32868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}