The sports betting powerhouse has been named the Official Sports Betting Partner of the race in a three-year deal, which starts with the 98th edition on June 8, 2025. It stretches until the centennial celebration in 2027.<\/p>\n\n\n\n
Known as the “Ultimate Human Race<\/strong>,” the Comrades draws thousands of elite and everyday runners from around the globe who take on the gruelling 89km challenge from Pietermaritzburg to Durban.<\/p>\n\n\n\n Now, with WSB in its corner, the event is set to get a turbo-charged injection of energy, technology and crowd-pumping support.<\/p>\n\n\n\n This new partnership signals not just a brand alignment, but a commitment to investing in the emotional and physical journey of the athletes.<\/p>\n\n\n\n As part of its involvement, WSB will light up Westville with a unique on-route activation, placed strategically 15km from the finish line, just when runners need that last boost.<\/p>\n\n\n\n This support zone promises a festive atmosphere, providing weary participants with the crowd energy and motivation to push through to the end.<\/p>\n\n\n\n On its website, Comrades Marathon Chairperson, Mqondisi Ngcobo<\/strong>, said they were pleased to welcome WSB.<\/p>\n\n\n\n \u201cThey will not only add immense value to our race-day activations, but their commitment to supporting iconic events aligns perfectly with the spirit of our ultramarathon.\u201d<\/p>\n\n\n\n Founded in 2002, WSB has built a strong reputation for innovation, speed and a fiercely loyal South African user base.<\/p>\n\n\n\n Ryno Du Plessis<\/strong>, Chief Operating Officer at WSB, said they were extremely proud to sponsor this landmark event.<\/p>\n\n\n\n \u201cAs a proudly South African brand, it\u2019s important for us to align with local sporting events that not only showcase exceptional talent, but also reflect the rich spirit, diversity, and heritage of our vibrant country. We believe in backing platforms that unite communities, celebrate local excellence, and inspire the next generation of champions.\u201d<\/p>\n\n\n\n With its eyes firmly on the 100th Comrades in 2027<\/strong>, WSB is betting big on human spirit, and winning.<\/p>\n\n\nLight up Westville<\/h2>\n\n\n\n
WSB’s strong reputation<\/h2>\n\n\n\n
![](\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2025\/05\/Betway-Premiership-logo-1-300x200.jpeg\"){kind=logo}
<\/p>\n