{"id":32606,"date":"2026-09-04T02:01:43","date_gmt":"2026-09-04T05:01:43","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=32606"},"modified":"2026-09-07T05:46:16","modified_gmt":"2026-09-07T08:46:16","slug":"cote-divoire-lottery-targets-scratch-card-distribution-network","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/cote-divoire-lottery-targets-scratch-card-distribution-network","title":{"rendered":"C\u00f4te d\u2019Ivoire lottery targets scratch card distribution network"},"content":{"rendered":"\n

LONACI\u2019s operation targets retailers and street vendors to strengthen scratch product distribution and sales.<\/p>\n\n\n\n\n\n\n\n

C\u00f4te d\u2019Ivoire.- C\u00f4te d\u2019Ivoire National Lottery (LONACI) is targeting scratch card distribution<\/strong>, with its latest commercial operation focused on strengthening its distribution network.<\/p>\n\n\n\n

The \u201cTir Group\u00e9\u201d operation is running from September 1 to 8 across various points of sale in the Abidjan District. LONACI said it aims to stimulate sales and strengthen its proximity to the distribution network. \u201cThe teams will meet with retailers and sellers<\/strong> to discuss directly with them, identify their needs and strengthen the marketing of scratch products,\u201d LONACI said.<\/p>\n\n\n\n

The campaign was officially launched on September 1 in Port-Bou\u00ebt, before continuing the following day in the Abobo commune. LONACI said the Abidjan deployment follows various stages of the campaign carried out in other parts of the country.<\/p>\n\n\n

\n
\"\"
LONACI teams and sellers join forces in the lottery\u2019s latest scratch card operation. <\/figcaption><\/figure>\n<\/div>\n\n\n

The operation also involves the mobilisation of street vendors<\/strong>, who LONACI said help bring its products closer to the population and expand their accessibility across different neighbourhoods of Abidjan.<\/p>\n\n\n\n

The operation is being supervised by Pierre Alain Kouassi<\/strong>, director of sales and network management (DVGR). Khalil Coulibaly, supervisor of the inland zones, is leading the operation with the participation of all Abidjan zone coordinators.<\/p>\n\n\n\n

LONACI said the initiative is intended to strengthen activity across its network, support sellers and stimulate demand. The lottery said the DVGR aims to create conditions for sustainable sales growth and contribute to boosting the institution\u2019s revenue<\/strong>.<\/p>\n\n\n\n

The Abidjan operation follows earlier \u201cTir Group\u00e9\u201d stages in Gagnoa, Divo<\/a>, Korhogo, Bouak\u00e9, Abengourou<\/a>, Aboisso and Bonoua, as LONACI has taken the commercial initiative to different parts of C\u00f4te d\u2019Ivoire.<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> C\u00f4te d\u2019Ivoire National Lottery puts customer experience at the centre of profitability debate<\/a>\n\t\t\t\t<\/p>\n<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

LONACI\u2019s operation targets retailers and street vendors to strengthen scratch product distribution and sales.<\/p>\n","protected":false},"author":2809,"featured_media":32608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"C\u00f4te d\u2019Ivoire National Lottery (LONACI) has launched its \"Tir Group\u00e9\" commercial operation to enhance scratch card distribution and sales. This initiative involves direct engagement with retailers and street vendors across various districts of Abidjan and other regions, aiming to strengthen the distribution network and stimulate demand. The strategy is designed to boost institutional revenue and ensure sustainable sales growth for LONACI's scratch products.","focusai_entities":"LONACI, C\u00f4te d\u2019Ivoire National Lottery, Pierre Alain Kouassi, Khalil Coulibaly","focusai_location":"C\u00f4te d\u2019Ivoire, Abidjan, Port-Bou\u00ebt, Abobo, Gagnoa, Divo, Korhogo, Bouak\u00e9, Abengourou, Aboisso, Bonoua","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.9), marketing_crm (0.7), investor_analyst (0.8), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Distribution ROI?","query":"What is the projected return on investment (ROI) for LONACI's direct engagement 'Tir Group\u00e9' distribution model, and how does it compare to traditional wholesale channels in terms of GGR uplift and operational expenditure?"},{"label":"Market Share Impact?","query":"How is LONACI assessing the 'Tir Group\u00e9' operation's impact on its scratch product market share within C\u00f4te d\u2019Ivoire, particularly against any emerging digital lottery or informal gaming alternatives?"}],"footnotes":""},"categories":[60016,60012],"tags":[74],"class_list":["post-32606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-west-africa","tag-lottery"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/32606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2809"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=32606"}],"version-history":[{"count":8,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/32606\/revisions"}],"predecessor-version":[{"id":32747,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/32606\/revisions\/32747"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/32608"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=32606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=32606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=32606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}