{"id":3241,"date":"2025-05-23T09:35:16","date_gmt":"2025-05-23T12:35:16","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=3241"},"modified":"2026-04-19T16:48:24","modified_gmt":"2026-04-19T19:48:24","slug":"new-betway-premiership-trophy-unveiled-a-new-legacy-for-south-africa","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/new-betway-premiership-trophy-unveiled-a-new-legacy-for-south-africa","title":{"rendered":"New Betway Premiership trophy unveiled: A new legacy for South Africa"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mamelodi Sundowns become the first champions to lift the newly unveiled Betway Premiership trophy, a powerful symbol of heritage, unity, and victory.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">South Africa.- In a moment that blended sport with culture, art and history, the <strong>Premier Soccer League (PSL)<\/strong> finally revealed the much-anticipated <strong>Betway Premiership trophy<\/strong> &#8211; an awe-inspiring creation sculpted by globally celebrated South African artist <strong>Nelson Makamo<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unveiled during <strong>Mamelodi Sundowns\u2019<\/strong> coronation as new 2025 champions, the silverware marks more than just victory; it signals the dawn of a new era in local football.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After the league\u2019s blockbuster R900 million ($48m), three-year deal with Betway, which replaced <strong>DStv and MultiChoice <\/strong>as the title sponsor, a promise of transformation was made. In May, that promise came to life in shining, symbolic form.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Meet the new Betway Prem trophy!\" width=\"625\" height=\"352\" src=\"https:\/\/www.youtube.com\/embed\/eBcxsgWkxYo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Names of past champions engraved<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">More than just a new prize, the Betway Premiership trophy is also the league\u2019s first-ever permanent silverware. The base is engraved with the names of all past champions, anchoring South African football history into its very foundation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFor the first time ever, the PSL has its own permanent trophy \u2013 a work of art, legacy and a celebration of South Africa football at its finest,\u201d<strong> Betway Africa<\/strong> stated proudly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHere\u2019s to a new era. One rooted in excellence, unity and national pride.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Designer Makamo, who has made his mark on the international art scene, brought the soul of South Africa to centre stage in his design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI wanted to achieve something unique but also something that is us,\u201d he told SuperSport.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe are quite a collective country\u2026 There\u2019s a tree and that tree symbolises South Africa\u2026 The tree defines the roots with how the league started.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A heritage of mining and soccer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">But the deeper meaning doesn\u2019t stop there. Drawing inspiration from mining heritage, soccer celebrations, and generational legacy, the trophy reflects both the past and the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe trophy is one of many things that inspire the current and future soccer stars that now you have something to play for,\u201d Makamo added.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the gleaming trophy in their hands and the weight of history behind them, Sundowns may have lifted more than just silverware, they hoisted a legacy.<\/p>\n\n\n<div id=\"see-also-container\">\n\t\t\t<span class=\"see-also-label\">See also:<\/span><\/p>\n<div class=\"related-article\">\n\t\t\t\t<img decoding=\"async\" class=\"related-article__thumbnail\" src=\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2025\/05\/166255054416427605301638959048canadian-sports-betting-300x200.jpg\"><\/p>\n<p class=\"related-article__text\">\n\t\t\t\t\t<span class=\"see-also-label-strong\">See also:<\/span> <a href='https:\/\/focusgn.com\/africa\/sports-betting-giants-dominate-south-africas-advertising-market'>Sports betting giants dominate South Africa&#8217;s advertising market<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Mamelodi Sundowns become the first champions to lift the newly unveiled Betway Premiership trophy, a powerful symbol of heritage, unity, and victory.<\/p>\n","protected":false},"author":2396,"featured_media":3245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Betway has unveiled the new Betway Premiership trophy in South Africa, following its R900 million, three-year title sponsorship deal with the Premier Soccer League (PSL). Mamelodi Sundowns were the first club to lift the trophy, which was designed by artist Nelson Makamo and symbolizes South African heritage and unity. This sponsorship replaces DStv and MultiChoice, marking a significant brand investment in the region.","focusai_entities":"Mamelodi Sundowns, Betway, Premier Soccer League (PSL), Nelson Makamo, DStv, MultiChoice, SuperSport","focusai_location":"South Africa","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.8), marketing_crm (0.9), investor_analyst (0.9), journalist_researcher (0.8)","focusai_suggestions":[{"label":"Betway ROI Analysis","query":"What are the projected key performance indicators (KPIs) and return on investment (ROI) metrics Betway anticipates from this R900 million, three-year title sponsorship of the Premier Soccer League?"},{"label":"Market Share Impact","query":"How is this significant brand activation expected to influence Betway's market share and competitive positioning against other licensed operators within the South African sports betting vertical?"}],"footnotes":""},"categories":[60011,60017],"tags":[60193,60284,60283],"class_list":["post-3241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-south-africa","category-sportsbetting-news","tag-betway","tag-nelson-makamo","tag-premier-soccer-league-psl"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/3241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2396"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=3241"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/3241\/revisions"}],"predecessor-version":[{"id":3250,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/3241\/revisions\/3250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/3245"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=3241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=3241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=3241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}