{"id":30248,"date":"2026-07-31T18:04:55","date_gmt":"2026-07-31T21:04:55","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=30248"},"modified":"2026-08-03T02:32:17","modified_gmt":"2026-08-03T05:32:17","slug":"sportpesa-parent-milestone-games-gains-new-majority-shareholder","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/sportpesa-parent-milestone-games-gains-new-majority-shareholder","title":{"rendered":"SportPesa parent Milestone Games gains new majority shareholder"},"content":{"rendered":"\n

UAE investors have emerged as the leading shareholders in SportPesa\u2019s parent company following changes to Milestone Games\u2019 ownership structure.<\/p>\n\n\n\n\n\n\n\n

Kenya.- Kenyan sports betting operator SportPesa<\/strong> has reportedly undergone a significant ownership restructuring following changes to its shareholding that gave UAE-registered Techglow <\/strong>majority control of its parent company, Milestone Games<\/strong>.<\/p>\n\n\n\n

Records filed with Kenya\u2019s Business Registration Service (BRS) <\/strong>show Techglow now holds a 54 per cent stake in Milestone Games, replacing a shareholder structure previously dominated by Kenyan investors.<\/p>\n\n\n\n

The filings also show that Commtech Consortium<\/strong> has acquired a direct 25 per cent stake in Milestone Games, making it the company\u2019s second-largest shareholder.<\/p>\n\n\n\n

As a result of the restructuring, businessman Robert Macharia\u2019s direct shareholding fell from 71 per cent to 0.75 per cent, while SportPesa chief executive Ronald Karauri\u2019s stake declined from 13.4 per cent to 3 per cent.<\/p>\n\n\n\n

Milestone Games\u2019 ownership is split between Nob Five Ltd, which holds a 75 per cent stake, and Commtech Consortium, which owns the remaining 25 per cent. Besides Techglow, Nob Five\u2019s shareholders include Macharia, Karauri, James Ngengi Muigai and White Hart.<\/p>\n\n\n\n

The restructuring comes amid continued growth in Kenya\u2019s regulated betting market, with bettors staking a record KSh330.5bn (\u20ac2.21bn) in the year to June after the government reduced excise duty on betting stakes from 15 per cent to 5 per cent.<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> MulaSport and TAAB Solutions forge localised gaming technology partnership across seven African markets<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

UAE investors have emerged as the leading shareholders in SportPesa\u2019s parent company following changes to Milestone Games\u2019 ownership structure.<\/p>\n","protected":false},"author":2395,"featured_media":12132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"SportPesa's parent company, Milestone Games, has undergone a significant ownership restructuring, with UAE-registered Techglow acquiring a 54% majority stake. This shift replaces a Kenyan-dominated shareholder structure and follows a period of substantial growth in Kenya's regulated betting market, partly driven by reduced excise duty.","focusai_entities":"SportPesa, Milestone Games, Techglow, Commtech Consortium, Nob Five Ltd, Robert Macharia, Ronald Karauri, James Ngengi Muigai, White Hart, Kenya\u2019s Business Registration Service (BRS)","focusai_location":"Kenya, UAE","focusai_target_profile":"ceo_executive (0.9), regulator (0.8), compliance_legal (0.8), operator_casino (0.9), affiliate_publisher (0.7), marketing_crm (0.7), payments_fraud_aml (0.7), investor_analyst (0.9), supplier_vendor (0.8), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Techglow's Strategic Intent?","query":"What are Techglow's strategic objectives for SportPesa and Milestone Games, and how might this majority stake influence their operational strategy and market expansion within the East African iGaming vertical?"},{"label":"Regulatory Compliance Impact?","query":"What are the specific regulatory compliance requirements and governance framework implications for Milestone Games following the shift to majority foreign ownership by Techglow, particularly concerning licensing and AML protocols in Kenya?"}],"footnotes":""},"categories":[60016,60013],"tags":[78],"class_list":["post-30248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-east-africa","tag-sports-betting"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/30248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2395"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=30248"}],"version-history":[{"count":5,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/30248\/revisions"}],"predecessor-version":[{"id":30273,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/30248\/revisions\/30273"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/12132"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=30248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=30248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=30248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}