{"id":29332,"date":"2026-07-20T07:55:19","date_gmt":"2026-07-20T10:55:19","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=29332"},"modified":"2026-07-21T10:58:03","modified_gmt":"2026-07-21T13:58:03","slug":"botswana-approves-29-new-promotional-competitions","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/botswana-approves-29-new-promotional-competitions","title":{"rendered":"Botswana approves 29 new promotional competitions"},"content":{"rendered":"\n

The approved promotions cover several sectors including banking, telecommunications, beverages, retail and consumer goods.<\/p>\n\n\n\n\n\n\n\n

Botswana.- Botswana\u2019s Gambling Authority has published a new list of 29 approved promotional competitions<\/strong>, urging consumers to verify that any prize-based campaign they enter is authorised to help prevent fraud.<\/p>\n\n\n\n

In a public notice issued on Friday, July 17, the regulator said the competitions have been approved under the Gambling Act, 2012<\/strong> and the Gambling (Promotional Competitions) Regulations, 2023<\/strong>, allowing them to operate legally under its oversight.<\/p>\n\n\n\n

The approved promotions cover several sectors including banking, telecommunications, beverages, retail and consumer goods. Companies on the list include BBS Bank, Heineken Beverages Botswana, Orange Botswana, Access Bank Botswana, Stanbic Bank Botswana, Marketing Worx, FSG Assurance, ExpressCredit, Chicken Licken, Clover Botswana and PepsiCo Botswana.<\/p>\n\n\n\n

Among the authorised campaigns are BBS Bank\u2019s Rise With BBS Future Ready, Orange Botswana\u2019s Wheel of Fortune and Hybrid Konnecta Subscribe and Win, Access Bank Botswana\u2019s Save & Win Campaign, Chicken Licken\u2019s Win A TV, Heineken Beverages Botswana\u2019s Perfect Together 2026 and Amarula Consumer Campaign, and FSG Assurance\u2019s Stick With Us, Rest Assured. The promotions are scheduled to run between January and October 2026.<\/p>\n\n\n\n

The Authority advised consumers to confirm that any promotional competition appears on the approved list before participating and encouraged them to report unauthorised campaigns through its official reporting channels.<\/p>\n\n\n\n

Under Botswana\u2019s regulations, businesses must obtain the Authority\u2019s approval before launching promotional competitions involving an element of chance. Applicants are required to submit details of the competition, prizes, advertising materials and audit arrangements, while an independent auditor or accountant must verify the fairness of prize draws.<\/p>\n\n\n\n

The notice aligns with the regulator’s broader mandate to strengthen consumer protection and improve transparency in Botswana’s gambling sector. In recent years, the Authority has expanded its regulatory oversight beyond traditional gambling by introducing licensing and application processes for digital, virtual and SMS-based competitions and games, as their use continues to grow across industries.<\/p>\n\r\n\t\t

\r\n\t\t\tSee also:<\/span>\r\n\t\t\t
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\r\n\t\t\t\t\tSee also:<\/span> South African Bookmakers Association proposes legal reforms to fight illegal gambling<\/a>\r\n\t\t\t\t<\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t","protected":false},"excerpt":{"rendered":"

The approved promotions cover several sectors including banking, telecommunications, beverages, retail and consumer goods.<\/p>\n","protected":false},"author":2395,"featured_media":10950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Botswana's Gambling Authority has approved 29 promotional competitions across diverse sectors, including banking and telecommunications, under the Gambling Act, 2012, and its 2023 regulations. This initiative aims to enhance consumer protection and transparency by requiring businesses to obtain regulatory approval for chance-based promotions and urging consumers to verify legitimacy. The move signifies the Authority's expanded oversight into digital and SMS-based competitions beyond traditional gambling verticals.","focusai_entities":"Gambling Authority (Botswana), BBS Bank, Heineken Beverages Botswana, Orange Botswana, Access Bank Botswana, Stanbic Bank Botswana, Marketing Worx, FSG Assurance, ExpressCredit, Chicken Licken, Clover Botswana, PepsiCo Botswana","focusai_location":"Botswana","focusai_target_profile":"ceo_executive (0.8), regulator (1.0), compliance_legal (0.9), operator_casino (0.7), affiliate_publisher (0.7), marketing_crm (0.8), payments_fraud_aml (0.7), investor_analyst (0.7), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Regulatory Scope Expansion","query":"How will Botswana's Gambling Authority's expanded oversight into digital and SMS-based competitions influence future B2C marketing strategies across non-gaming verticals?"},{"label":"Compliance Burden Impact","query":"What are the anticipated operational and financial implications for non-gaming enterprises in Botswana due to the stringent regulatory compliance requirements for promotional competitions?"}],"footnotes":""},"categories":[60023,60011],"tags":[60487,71,60033],"class_list":["post-29332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-legal-news","category-south-africa","tag-consumer-protection","tag-gambling","tag-regulation"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/29332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2395"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=29332"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/29332\/revisions"}],"predecessor-version":[{"id":29335,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/29332\/revisions\/29335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/10950"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=29332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=29332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=29332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}