{"id":29272,"date":"2026-07-20T01:14:53","date_gmt":"2026-07-20T04:14:53","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=29272"},"modified":"2026-07-20T05:50:53","modified_gmt":"2026-07-20T08:50:53","slug":"lonaci-launches-nationwide-campaign-to-boost-visibility-of-its-lottery-and-gaming-portfolio-in-cote-divoire","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/lonaci-launches-nationwide-campaign-to-boost-visibility-of-its-lottery-and-gaming-portfolio-in-cote-divoire","title":{"rendered":"LONACI launches nationwide campaign to boost visibility of its lottery and gaming portfolio in C\u00f4te d’Ivoire"},"content":{"rendered":"\n

State lottery begins month-long roadshow across the country to showcase its products and strengthen customer engagement.<\/p>\n\n\n\n\n\n\n\n

C\u00f4te d’Ivoire.- The National Lottery of C\u00f4te d’Ivoire (LONACI) has launched a nationwide campaign aimed at increasing the visibility of its lottery and gaming portfolio<\/strong> while strengthening engagement with customers across the country. The campaign, which began in Man on July 17, will visit every city with a LONACI agency through August 12 as the state lottery seeks to reinforce its position in C\u00f4te d’Ivoire’s games of chance market.<\/p>\n\n\n\n

The campaign was officially launched in the western city of Man and brings together teams from LONACI’s Sales and Network Management Directorate, Marketing and Customer Experience Directorate, and Institutional Communications and Audiovisual Production Department. The initiative is being led by Khalil Coulibaly<\/strong>, LONACI’s Interior Zone Supervisor.<\/p>\n\n\n

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LONACI staff gather in Man ahead of the launch of the operator’s nationwide customer engagement roadshow<\/figcaption><\/figure>\n<\/div>\n\n\n

During the tour, the caravan will visit every city where LONACI has an agency, showcasing the operator’s lottery and gaming portfolio through direct engagement<\/strong> activities. According to LONACI, the initiative is intended to increase awareness of its offerings, “bring the company closer to its customers<\/strong>,” and reinforce its leadership in C\u00f4te d’Ivoire’s games of chance market.<\/p>\n\n\n\n

The roadshow follows LONACI’s recent responsible gaming awareness campaign, which focused on player protection and the operator’s preparations for World Lottery Association (WLA) Level 4 <\/a>Responsible Gaming certification.<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> LONACI steps up player protection, prepares for WLA Level 4 certification in C\u00f4te d’Ivoire<\/a>\n\t\t\t\t<\/p>\n<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

State lottery begins month-long roadshow across the country to showcase its products and strengthen customer engagement.<\/p>\n","protected":false},"author":2809,"featured_media":29273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The National Lottery of C\u00f4te d'Ivoire (LONACI) has launched a month-long nationwide roadshow to enhance the visibility of its lottery and gaming portfolio and strengthen customer engagement. This strategic initiative aims to reinforce its market leadership in the games of chance sector, building on recent responsible gaming efforts and preparations for WLA Level 4 certification.","focusai_entities":"National Lottery of C\u00f4te d'Ivoire (LONACI), Khalil Coulibaly, World Lottery Association (WLA)","focusai_location":"C\u00f4te d'Ivoire, Man","focusai_target_profile":"ceo_executive (0.9), regulator (0.9), compliance_legal (0.9), operator_casino (0.8), marketing_crm (0.9), investor_analyst (0.75), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"LONACI Market Impact","query":"What specific KPIs will LONACI use to measure the ROI of this nationwide roadshow in terms of GGR, NGR, and customer lifetime value, particularly in relation to its market share in C\u00f4te d'Ivoire's games of chance?"},{"label":"WLA Certification Strategy","query":"How does LONACI's pursuit of WLA Level 4 Responsible Gaming certification integrate with its broader governance frameworks and what are the anticipated operational and reputational benefits for the state lottery?"}],"footnotes":""},"categories":[60016,60012],"tags":[74],"class_list":["post-29272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-west-africa","tag-lottery"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/29272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2809"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=29272"}],"version-history":[{"count":7,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/29272\/revisions"}],"predecessor-version":[{"id":29321,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/29272\/revisions\/29321"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/29273"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=29272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=29272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=29272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}