{"id":28374,"date":"2026-07-07T09:59:01","date_gmt":"2026-07-07T12:59:01","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=28374"},"modified":"2026-07-07T10:09:12","modified_gmt":"2026-07-07T13:09:12","slug":"softswiss-panel-fixed-odds-bring-prediction-markets-into-regulated-igaming","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/softswiss-panel-fixed-odds-bring-prediction-markets-into-regulated-igaming","title":{"rendered":"SOFTSWISS Panel: Fixed odds bring prediction markets into regulated igaming"},"content":{"rendered":"\n<p>The session brought together NEXT.io and SOFTSWISS Sportsbook experts.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Press release.- <a href=\"https:\/\/focusgn.com\/africa\/softswiss-debuts-new-brand-experience-at-igb-lve-london-2026\" data-type=\"link\" data-id=\"https:\/\/focusgn.com\/africa\/softswiss-debuts-new-brand-experience-at-igb-lve-london-2026\" target=\"_blank\" rel=\"noreferrer noopener\">SOFTSWISS<\/a> has hosted a <strong>LinkedIn Live Panel<\/strong> exploring how operators should approach prediction markets. The session brought together NEXT.io and SOFTSWISS Sportsbook experts to debate how operators can assess this emerging category and where it may fit within existing betting businesses.<\/p>\n\n\n\n<p>During the <strong>\u201cPrediction Markets for iGaming: Risks and Opportunities\u201d<\/strong> session, panellists explored whether the category should be treated as a standalone product or integrated into existing sportsbook offerings. To that end, they compared business models, regulatory approaches, and commercial opportunities.<\/p>\n\n\n\n<p>One of the key conclusions was that prediction markets represent more than another sportsbook feature. While they can help operators increase player engagement and reactivate existing audiences, they also appeal to user groups that have traditionally remained outside sports betting.<\/p>\n\n\n\n<p>The panel compared peer-to-peer exchanges, such as those used by Polymarket and Kalshi, with fixed-odds betting. While exchange platforms have driven much of the category&#8217;s growth, panellists noted that liquidity management, infrastructure requirements, and regulatory uncertainty make them difficult to replicate within regulated iGaming operations. By contrast, fixed-odds prediction markets fit naturally within existing sportsbook risk management and compliance processes.<\/p>\n\n\n\n<p><strong>Alexander Kamenetskyi<\/strong>, head of operations at SOFTSWISS Sportsbook, commented: \u201cThe discussion confirmed that operators are no longer asking whether prediction markets deserve attention. They are now looking for precise ways to evaluate the opportunity and implement it responsibly. That means understanding the commercial upside alongside the technical, regulatory, and risk management requirements before bringing a new product to market.\u201d<\/p>\n\n\n\n<p>Another focus of the panel was player acquisition. Speakers highlighted the straightforward Yes\/No mechanics of prediction markets as a lower entry barrier for first-time bettors.<\/p>\n\n\n\n<p><strong>Pierre Lindh<\/strong>, co-founder and managing director at NEXT.io, added: \u201cThe real question for operators is whether prediction markets will stand the test of time or remain a passing trend. What I see is a genuine opportunity to disrupt the sports betting model through binary options. Users want a simplified experience, and that&#8217;s exactly what prediction markets deliver.\u201d<\/p>\n\n\n\n<p>Looking at regional development, the discussion concluded that Europe is unlikely to follow the same path as the United States. Rather than adopting P2P models, many European operators are expected to build prediction market solutions within established betting frameworks that already support licensing and compliance control.<\/p>\n\n\n\n<p>The full recording of the session is available on the SOFTSWISS LinkedIn page. More information about the <a href=\"https:\/\/focusgn.com\/africa\/softswiss-prediction-markets-surpasses-50-signed-projects-within-3-months-after-launch\" data-type=\"link\" data-id=\"https:\/\/focusgn.com\/softswiss-prediction-markets-surpasses-50-signed-projects-within-3-months-after-launch\" target=\"_blank\" rel=\"noreferrer noopener\">SOFTSWISS Prediction Markets Platform<\/a> is available on the Prediction Markets product page.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The session brought together NEXT.io and SOFTSWISS Sportsbook experts.<\/p>\n","protected":false},"author":176,"featured_media":28375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"SOFTSWISS and NEXT.io experts convened to discuss the strategic integration of prediction markets into iGaming, debating standalone product versus sportsbook integration. The panel concluded that fixed-odds prediction markets offer a more viable path for regulated operators due to alignment with existing risk management and compliance frameworks, particularly in Europe. This emerging category presents significant opportunities for player engagement and acquisition beyond traditional sports betting.","focusai_entities":"SOFTSWISS, NEXT.io, Alexander Kamenetskyi, Pierre Lindh, Polymarket, Kalshi","focusai_location":"Europe, United States","focusai_target_profile":"ceo_executive (0.9), regulator (0.85), compliance_legal (0.9), operator_casino (0.95), affiliate_publisher (0.7), product_ux (0.85), tech_data (0.8), marketing_crm (0.85), payments_fraud_aml (0.7), investor_analyst (0.9), supplier_vendor (0.95), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Prediction Market ROI?","query":"What are the projected GGR and NGR impacts for operators integrating fixed-odds prediction markets versus traditional sports betting offerings?"},{"label":"Regulatory Harmonization?","query":"Given the divergence between US P2P and European fixed-odds models, what specific regulatory compliance challenges must operators address for cross-jurisdictional prediction market deployment?"}],"footnotes":""},"categories":[60616,60018],"tags":[2279],"class_list":["post-28374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emea","category-partner-news","tag-softswiss","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/28374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=28374"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/28374\/revisions"}],"predecessor-version":[{"id":28378,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/28374\/revisions\/28378"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/28375"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=28374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=28374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=28374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}