{"id":28298,"date":"2026-07-07T01:18:07","date_gmt":"2026-07-07T04:18:07","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=28298"},"modified":"2026-07-08T06:40:15","modified_gmt":"2026-07-08T09:40:15","slug":"benin-lottery-steps-up-digital-expansion-with-loto-5-90-roadshow","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/benin-lottery-steps-up-digital-expansion-with-loto-5-90-roadshow","title":{"rendered":"Benin lottery steps up digital expansion with Loto 5\/90 roadshow"},"content":{"rendered":"\n

LNB is combining retail activations with online gambling to drive awareness of its expanded lottery and betting portfolio.<\/p>\n\n\n\n\n\n\n\n

Benin.- The National Lottery of Benin (LNB) is stepping up its digital expansion strategy through a nationwide campaign promoting its revamped Loto 5\/90 lottery<\/strong> and online gambling platform, LNB Pari.<\/p>\n\n\n\n

The latest stage of the roadshow reached Natitingou on June 24 before continuing to Abomey and Bohicon in July, where LNB showcased the redesigned Loto 5\/90 alongside LNB Pari, which offers sports betting, casino games, virtual games<\/strong> and the Aviator crash game. The campaign is aimed at familiarising players with LNB’s expanded gaming portfolio and digital services through demonstrations of its revamped lottery products and online platform, according to Matin Libre.<\/p>\n\n\n\n

The nationwide campaign follows the relaunch of Loto 5\/90, which introduced a Double Chance feature that gives players an additional opportunity to win, while moving the evening draw from 9pm to 8pm from June 15 as part of LNB’s modernisation <\/strong>programme.<\/p>\n\n\n\n

The roadshow has already visited Cotonou, Porto-Novo and Parakou, combining retail activations <\/strong>with demonstrations of LNB Pari as LNB seeks to increase awareness and adoption of its digital gaming products across Benin. <\/p>\n\n\n\n

The campaign also supports LNB’s broader modernisation and digital transformation strategy, priorities highlighted by Director General Marius Adanzounon<\/a> following his appointment on June 16.<\/p>\n\n\n

\n\t\t\tSee also:<\/span><\/p>\n
\n\t\t\t\t\"\"<\/p>\n

\n\t\t\t\t\tSee also:<\/span> Benin National Lottery boosts Loto 5\/90 with Double Chance launch<\/a>\n\t\t\t\t<\/p>\n<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

LNB is combining retail activations with online gambling to drive awareness of its expanded lottery and betting portfolio.<\/p>\n","protected":false},"author":2809,"featured_media":7911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The National Lottery of Benin (LNB) is advancing its digital expansion strategy through a nationwide campaign promoting its revamped Loto 5\/90 and new online gambling platform, LNB Pari. This initiative, part of a broader modernization program, combines retail activations with digital demonstrations to drive awareness and adoption of its expanded gaming portfolio, including sports betting, casino games, and virtuals. The campaign follows the appointment of Director General Marius Adanzounon, who prioritizes digital transformation.","focusai_entities":"LNB, National Lottery of Benin, Marius Adanzounon","focusai_location":"Benin, Natitingou, Abomey, Bohicon, Cotonou, Porto-Novo, Parakou","focusai_target_profile":"ceo_executive (0.95), regulator (0.9), compliance_legal (0.85), operator_casino (0.88), product_ux (0.8), tech_data (0.75), marketing_crm (0.9), payments_fraud_aml (0.7), investor_analyst (0.92), supplier_vendor (0.85), journalist_researcher (0.9)","focusai_suggestions":[{"label":"LNB Digital Strategy Impact?","query":"What are the projected GGR and NGR impacts of LNB's digital expansion and diversification into new gaming verticals on its overall revenue portfolio?"},{"label":"Regulatory Compliance Frameworks?","query":"What specific B2C licensing and regulatory compliance frameworks has LNB implemented to support its new online gambling platform, LNB Pari, across sports betting and casino verticals?"}],"footnotes":""},"categories":[60021,60012],"tags":[60297,74,45],"class_list":["post-28298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-igaming-news","category-west-africa","tag-digital-transformation","tag-lottery","tag-online-gambling"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/28298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2809"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=28298"}],"version-history":[{"count":13,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/28298\/revisions"}],"predecessor-version":[{"id":28428,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/28298\/revisions\/28428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/7911"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=28298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=28298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=28298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}