Published by the National Communications Institute of Mozambique<\/strong> (INCM) on June 2, the regulations require businesses to obtain prior customer authorisation before sending promotional SMS messages, according to the Club of Mozambique.<\/p>\n\n\n\n Mobile operators must also provide subscribers with a free mechanism<\/strong> to block\u00a0promotional SMS messages, giving consumers greater control over the promotional messages they receive.\u00a0Operators have\u00a060 days\u00a0from the regulations’ publication on June 2 to submit implementation plans to the\u00a0INCM, while the new blocking system must be fully operational\u00a0within\u00a0180 days\u00a0of the publication date.\u00a0<\/p>\n\n\n\n The measures are intended to curb the growing use of unsolicited and automated SMS campaigns<\/strong>, including messages that bypass existing controls, while improving consumer privacy, message traceability and regulatory oversight, according to 360 Mozambique. <\/p>\n\n\n\n The regulations state that customers who activate the blocking service<\/strong> will no longer receive promotional messages, including betting-related content. Only messages “strictly related to emergencies, firefighters, hospitals and ambulances” will be permitted, provided they originate from previously identified senders. <\/p>\n\n\n\n The regulations also expressly prohibit “promotional, commercial <\/strong>or betting-related content” from being sent to users who have activated the blocking mechanism. Marketing messages may only be delivered to customers who have opted in through their mobile operator. <\/p>\n\n\n\n Once the blocking service is implemented, it must take effect immediately, or within the shortest technically possible timeframe, after a customer activates it, according to the INCM regulations. As a result, the changes are expected to affect SMS-based customer engagement strategies <\/strong>used by betting operators, including bonus offers, free bets, odds promotions and other betting-related marketing campaigns delivered via text message. <\/p>\n\n\n\n The regulations also introduce tighter oversight<\/strong> of bulk SMS traffic. Mobile operators will be required to detect abusive messaging activity, temporarily block suspicious bulk messages, preserve evidence and notify the owner of the affected number. <\/p>\n\n\n\n Where short codes are misused, operators must suspend or block the service and report the incident to the INCM. Businesses that fail to comply may face administrative measures, including service suspension or restricted access to telecommunications resources. <\/p>\n\n\n\n In addition, Application-to-Person (A2P) SMS traffic, including promotional, transactional, service and one-time password (OTP) authentication messages, must be routed through registered and auditable channels to improve transparency, traceability<\/strong> and compliance across Mozambique’s telecommunications network. <\/p>\n\n\nRegulator tightens SMS controls <\/h2>\n\n\n\n
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