Gretta Kockonan<\/strong>, head of business development and partner studios at SOFTSWISS Game Aggregator, says: \u201cWe started preparing for Brazil long before the regulation was finalised. We engaged with test labs and local consultants while the framework was still taking shape. By the time the market opened, our certifications were in place, and the provider portfolio was ready for commercial operations.\u201d<\/p>\n\n\n\nThe same approach has been applied across regulated markets in LatAm, Africa, and Europe.<\/p>\n\n\n\n
Integration takes three weeks after certification<\/h2>\n\n\n\n
When an operator activates a new market through the SOFTSWISS Game Aggregator, they inherit an already-certified, operational infrastructure. What remains on the operator\u2019s side is the technical integration and the initial setup \u2013 and that takes three weeks.<\/p>\n\n\n\n
\u201cThe reaction is usually the same,\u201d Kockonan says of operators hearing the timeline for the first time. \u201cThey assume there must be a catch. Our typical integration timeline is around three weeks<\/strong>: the technical integration and a base game package for operators signing with us for the first time. That is when they go live and start generating Gross Gaming Revenue (GGR). However, how quickly a regulator or test lab processes certification is outside anyone\u2019s control.\u201d<\/p>\n\n\n\nA good example is the Brazilian operator Lottu. With the SOFTSWISS Game Aggregator onboard, the brand started building its casino environment on 5 August and began adding games nine days later. The soft launch came by the end of the month, followed by the official launch in September.<\/p>\n\n\n\n
Three-week timeline covers game content, not market entry<\/h2>\n\n\n\n
The SOFTSWISS Game Aggregator handles the game content and its compliance<\/strong>. It does not replace the rest of what an operator needs to launch in a new regulated market.<\/p>\n\n\n\nDepending on the jurisdiction, obtaining an operator licence can take from several months to over a year, and involves local registration, financial guarantees, and approvals under the responsible gambling framework. They also need to adapt their platform to jurisdiction-specific Know Your Customer (KYC) rules, player protection requirements, tax reporting, and local payment methods. And they localise the product for language and player habits.<\/p>\n\n\n\n
\u201cWe do not remove that work from the operator,\u201d says Kockonan. \u201cIt is real, and it takes time. What we do remove is the game content side of market entry \u2013 the provider agreements, game certifications, and compliance for each title. That is often one of the largest resource drains, and it is the part operators find hardest to scale. We can also help them connect with the right consultants and certification labs for the rest of the process, but the platform-side work stays with them.\u201d<\/p>\n\n\n\n
This refocuses operator effort: they accelerate game launch and redirect resources to operator licensing, localisation, and market strategy.<\/p>\n\n\n\n
What the three weeks include in practice<\/h2>\n\n\n\n
Within its scope, the three-week timeline provides full coverage. A single API integration<\/strong> connects operators to 40,000+ games from 300+ certified studios.<\/p>\n\n\n\nEvery provider in the portfolio has already been integrated, certified, and tested by SOFTSWISS. Operators do not negotiate with studios individually \u2013 they access the entire portfolio through a single commercial relationship and a single technical connection. The compliance layer for 25+ markets is pre-built \u2013 the game content requirements for each market are embedded into the platform.<\/p>\n\n\n\n
The integration works with any existing platform<\/strong>. This is the point Kockonan raises most often in first conversations.<\/p>\n\n\n\n\u201cThere is a widespread misconception that the Game Aggregator requires the SOFTSWISS Casino Platform,\u201d she explains. \u201cIt does not. It never has. It integrates with any stack. Operators keep the platform they have already invested in. They simply add the Game Aggregator on top of it.\u201d<\/p>\n\n\n\n
The process runs in parallel streams: two weeks of integration and configuration, with games connected and documentation processed at the same time, followed by one week of testing and go-live.<\/p>\n\n\n\n
Time saved is reinvested in growth<\/h2>\n\n\n\n
The three-week deployment timeline has an obvious commercial implication. A few months a competitor spends on provider integrations, an operator with a ready game content partner spends on building their business.<\/p>\n\n\n\n
\u201cWhen an operator does not have to spend six months on provider integrations and game compliance, that is six months of commercial and product focus directed elsewhere,\u201d says Kockonan. \u201cBuilding their brand in the market. Optimising player acquisition. Running tournaments and jackpot campaigns. The operators who grow fastest in new markets are not just the first live \u2013 they are the ones who use the time saved to do more while competitors are still getting set up.\u201d<\/p>\n\n\n\n
Tournaments and jackpots are not something operators have to build separately, either. The SOFTSWISS Game Aggregator\u2019s engagement tools are available from launch day. The Tournament Tool delivers an average 22 per cent lift in daily bets from existing players. Jackpot Campaigns drive an average 50 per cent player turnover uplift.<\/p>\n\n\n\n
Three weeks is a proven track record<\/h2>\n\n\n\n
Hundreds of operators are live on the Game Aggregator today. In markets across LatAm, Africa, and the EU, they entered before competitors, activated engagement tools from launch day, and built player bases while others were still integrating.<\/p>\n\n\n\n
The three-week timeline matters most in markets that are already regulated: operators expanding into a new jurisdiction, moving from grey to white, or replacing a slower integration path with one that keeps pace with commercial ambitions.<\/p>\n\n\n\n
Where a market is regulating for the first time, everyone \u2013\u00a0SOFTSWISS<\/a>\u00a0included \u2013 needs\u00a0one to two years of preparation<\/strong>. No integration speed changes that. But once the market opens, operators do not need to start from scratch. With the SOFTSWISS Game Aggregator, they can launch certified game content in weeks rather than months and focus their resources on growth instead of integrations.<\/p>\n","protected":false},"excerpt":{"rendered":"Gretta Kockonan, Head of Business Development and Partner Studios at SOFTSWISS Game Aggregator, shares how being ready for a new regulated market depends on preparation long in advance.<\/p>\n","protected":false},"author":176,"featured_media":27433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"SOFTSWISS Game Aggregator emphasizes the critical role of proactive, long-term preparation for B2B suppliers to enable rapid market entry for iGaming operators in newly regulated jurisdictions. By pre-certifying game portfolios and engaging with regulators early, SOFTSWISS significantly reduces the game content integration timeline to approximately three weeks, allowing operators to accelerate GGR generation. This strategy, exemplified by Brazil's market launch, highlights how B2B readiness provides a strategic advantage, though operators still bear responsibility for their own licensing and platform-level compliance.","focusai_entities":"Gretta Kockonan, SOFTSWISS Game Aggregator, SOFTSWISS, Lottu","focusai_location":"Brazil, LatAm, Africa, Europe","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.9), operator_casino (1.0), product_ux (0.7), tech_data (0.8), payments_fraud_aml (0.7), investor_analyst (0.9), supplier_vendor (1.0), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Supplier Market Entry Impact?","query":"How does SOFTSWISS's pre-certification model impact an operator's overall time-to-market beyond the stated three-week game integration, considering full regulatory compliance?"},{"label":"B2B Regulatory Challenges?","query":"What are the specific challenges for B2B suppliers in anticipating and adapting to diverse regulatory frameworks across emerging and established iGaming jurisdictions?"}],"footnotes":""},"categories":[60616,60018],"tags":[2279],"class_list":["post-27432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emea","category-partner-news","tag-softswiss","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/27432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=27432"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/27432\/revisions"}],"predecessor-version":[{"id":27434,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/27432\/revisions\/27434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/27433"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=27432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=27432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=27432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}