{"id":27045,"date":"2026-06-18T02:24:37","date_gmt":"2026-06-18T05:24:37","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=27045"},"modified":"2026-06-19T05:53:37","modified_gmt":"2026-06-19T08:53:37","slug":"cote-divoires-national-lottery-expands-field-engagement-through-betting-outlet-visits","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/cote-divoires-national-lottery-expands-field-engagement-through-betting-outlet-visits","title":{"rendered":"C\u00f4te d&#8217;Ivoire&#8217;s\u00a0National\u00a0Lottery expands field engagement through betting outlet visits\u00a0"},"content":{"rendered":"\n<p>LONACI chief tours outlets across Abidjan to gather player feedback and identify operational challenges. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p>The <strong>National Lottery of C\u00f4te d&#8217;Ivoire<\/strong> (LONACI), has expanded its field engagement efforts after Director General Dramane Coulibaly conducted a series of visits to betting outlets across Abidjan to gather player feedback, assess <strong>operations <\/strong>and&nbsp;identify&nbsp;challenges facing sales outlets.&nbsp;<\/p>\n\n\n\n<p>Coulibaly toured several&nbsp;Loto&nbsp;Bonheur sales outlets and PMU (PLR) <strong>betting points<\/strong> in the Abidjan municipalities of&nbsp;Abobo&nbsp;and&nbsp;Yopougon&nbsp;on June 9, with the outreach later extending to&nbsp;Koumassi&nbsp;on June 13. During the tour, he personally placed lottery&nbsp;bets&nbsp;a gesture LONACI said&nbsp;demonstrated&nbsp;its commitment to customer experience and service quality.&nbsp;<\/p>\n\n\n\n<p>The tour enabled management to gather the <strong>concerns and expectations<\/strong> of players, distributors and concessionaires while assessing conditions at retail outlets, according to AIP. Coulibaly said: &#8220;We are here to understand the real problems encountered by our partners and players.&#8221;&nbsp;<\/p>\n\n\n\n<p>The field initiative forms part of the operator&#8217;s broader &#8220;proximity governance&#8221; strategy as it seeks&nbsp;to strengthen ties with <strong>bettors,&nbsp;retailers&nbsp;and sales agents<\/strong> across its network.&nbsp;LONACI said: &#8220;The proximity approach allowed Coulibaly to engage directly with network stakeholders and identify difficulties encountered in the field.&#8221;&nbsp;<\/p>\n\n\n\n<p>The initiative also included surprise visits to betting outlets, aimed at&nbsp;maintaining&nbsp;direct contact with customers and network partners while&nbsp;identifying&nbsp;opportunities to improve service delivery.&nbsp;Management reviewed <strong>player reception conditions<\/strong>, security&nbsp;arrangements&nbsp;and staff&nbsp;mobilisation&nbsp;across the network as part of efforts to improve operational efficiency.&nbsp;<\/p>\n\n\n\n<p>The tour later continued in\u00a0Yopougon\u00a0and\u00a0Koumassi, where Coulibaly was joined by members of LONACI&#8217;s 55th anniversary\u00a0organising\u00a0committee. The visits come during a busy period for the operator, which recently reported that its <a href=\"https:\/\/focusgn.com\/africa\/lonaci-highlights-us43m-social-investment-as-foundation-nears-700-projects\" data-type=\"post\" data-id=\"26856\" target=\"_blank\" rel=\"noreferrer noopener\">foundation had invested CFA2.6bn (US$4.3m)<\/a> in community projects and supported\u00a0nearly 700\u00a0initiatives across C\u00f4te d&#8217;Ivoire.\u00a0<\/p>\n\n\n<div id=\"see-also-container\">\n\t\t\t<span class=\"see-also-label\">See also:<\/span><\/p>\n<div class=\"related-article\">\n\t\t\t\t<img decoding=\"async\" class=\"related-article__thumbnail\" src=\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/06\/LONACI-1-300x200.jpg\" alt=\"\"><\/p>\n<p class=\"related-article__text\">\n\t\t\t\t\t<span class=\"see-also-label-strong\">See also:<\/span> <a href='https:\/\/focusgn.com\/africa\/lonaci-pays-tribute-to-100-retail-partners-as-cote-divoire-lottery-marks-55-years'>LONACI pays tribute to 100 retail partners as C\u00f4te d&#8217;Ivoire lottery marks 55 years<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>LONACI chief tours outlets across Abidjan to gather player feedback and identify operational challenges.<\/p>\n","protected":false},"author":2809,"featured_media":27050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"LONACI's Director General, Dramane Coulibaly, conducted extensive field visits to retail betting outlets across Abidjan to gather player feedback and assess operational challenges. This initiative, part of LONACI's \"proximity governance\" strategy, aims to strengthen ties with network stakeholders and enhance service quality and operational efficiency. The engagement comes as the national lottery operator marks its 55th anniversary and continues significant community investments.","focusai_entities":"LONACI, Dramane Coulibaly","focusai_location":"C\u00f4te d'Ivoire, Abidjan, Abobo, Yopougon, Koumassi","focusai_target_profile":"ceo_executive (0.9), regulator (0.75), compliance_legal (0.7), operator_casino (0.95), product_ux (0.7), marketing_crm (0.8), investor_analyst (0.85), supplier_vendor (0.75), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Impact on GGR\/NGR?","query":"How will LONACI quantify the impact of this 'proximity governance' strategy on its retail network's Gross Gaming Revenue (GGR) or Net Gaming Revenue (NGR)?"},{"label":"Operational Challenges & Solutions?","query":"What specific operational challenges were identified during the field visits, and what B2B technology or service solutions might LONACI consider to address them?"}],"footnotes":""},"categories":[60016,60012],"tags":[61083,74],"class_list":["post-27045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-west-africa","tag-cote-divoire","tag-lottery"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/27045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2809"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=27045"}],"version-history":[{"count":13,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/27045\/revisions"}],"predecessor-version":[{"id":27136,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/27045\/revisions\/27136"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/27050"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=27045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=27045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=27045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}