{"id":26505,"date":"2026-06-10T08:49:09","date_gmt":"2026-06-10T11:49:09","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=26505"},"modified":"2026-06-10T08:59:49","modified_gmt":"2026-06-10T11:59:49","slug":"softswiss-adds-real-time-segmentation-for-casino-operators","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/softswiss-adds-real-time-segmentation-for-casino-operators","title":{"rendered":"SOFTSWISS adds real-time segmentation for casino operators"},"content":{"rendered":"\n<p>The feature now allows operators to segment players by deposit activity, betting behaviour, loyalty data, tags, payment methods, sportsbook activity, and more.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Press release.- <a href=\"https:\/\/focusgn.com\/africa\/softswiss-products-become-best-at-sigma-europe-and-sigma-asia\" target=\"_blank\" rel=\"noreferrer noopener\">SOFTSWISS<\/a> has expanded its <strong>Casino Platform<\/strong> segmentation feature. Operators can group players to personalise campaigns, automate actions, and improve player engagement in real time.<\/p>\n\n\n\n<p>The feature now allows operators to segment players by deposit activity, betting behaviour, loyalty data, tags, payment methods, sportsbook activity, and more. Multiple filters can be combined to create more detailed player groups for retention and engagement campaigns. Player lists refresh automatically as conditions change, helping brands respond more quickly to player behaviour.<\/p>\n\n\n\n<p>Built as a standalone service rather than part of the platform, the segmentation feature maintains stable performance even under high workloads. According to SOFTSWISS&#8217; internal data, 99.5 per cent of player events are delivered in real time. When a player matches a segment, connected services can trigger actions without manual recalculation or waiting periods.<\/p>\n\n\n\n<p>Operators can use segmentation across multiple <a href=\"https:\/\/focusgn.com\/africa\/softswiss-casino-platform-13-years-of-reliable-performance-in-regulated-markets\" target=\"_blank\" rel=\"noreferrer noopener\">Casino Platform<\/a> tools and workflows, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bonus campaigns<\/li>\n\n\n\n<li>Tournaments and lotteries<\/li>\n\n\n\n<li>Referral systems<\/li>\n\n\n\n<li>Payment scenarios<\/li>\n\n\n\n<li>Motion automation workflows<\/li>\n<\/ul>\n\n\n\n<p>Operators using the SOFTSWISS Sportsbook can apply the same segmentation capabilities to their players. This allows brands to manage casino and sportsbook audiences through a single tool.<\/p>\n\n\n\n<p><strong>Suren Vardanyan<\/strong>, head of sales at SOFTSWISS Casino Platform, comments: \u201cReal-time segmentation is the difference between generic campaigns and personalised experiences. With the segmentor, we build dynamic player groups that automatically adjust to behaviour \u2013 so operators can localise messaging and offers for thousands of players simultaneously. This eliminates delays and transforms campaigns from one-size-fits-all to truly targeted.\u201d<\/p>\n\n\n\n<p><strong>JabulaBets<\/strong>, a South African betting operator, uses the feature across acquisition, marketing, and operations teams. The company applies segmentation to promotional targeting and customer analysis. Fast access to specific player groups helps JabulaBets teams define qualification rules for promotions and analyse first-time depositors by registration date. As a result, they can build more accurate KPI reports based on specific business analysis or use cases.<\/p>\n\n\n\n<p>This Casino Platform update continues the expansion of engagement and automation tools within the SOFTSWISS ecosystem. Earlier this year, the tech provider also introduced the <a href=\"https:\/\/focusgn.com\/africa\/softswiss-launches-fixed-odds-prediction-markets-for-igaming-operators\" target=\"_blank\" rel=\"noreferrer noopener\">Prediction Markets Platform<\/a>, a fixed-odds solution that allows operators to offer event-based wagering on politics, economics, technology, and cultural events.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The feature now allows operators to segment players by deposit activity, betting behaviour, loyalty data, tags, payment methods, sportsbook activity, and more.<\/p>\n","protected":false},"author":176,"featured_media":26506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"SOFTSWISS has significantly enhanced its Casino Platform with an advanced real-time player segmentation feature, enabling operators to dynamically group players based on diverse behavioral and transactional data. This innovation facilitates highly personalized marketing campaigns, automated engagement workflows, and unified audience management across casino and sportsbook verticals. The update aims to significantly improve player retention and operational efficiency for B2B clients, as exemplified by South African operator JabulaBets.","focusai_entities":"SOFTSWISS, Suren Vardanyan, JabulaBets","focusai_location":"South Africa","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.7), operator_casino (1.0), affiliate_publisher (0.7), product_ux (0.8), tech_data (0.8), marketing_crm (1.0), payments_fraud_aml (0.7), investor_analyst (0.9), supplier_vendor (0.9), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Segmentation ROI Metrics","query":"What specific KPIs and ROI metrics are SOFTSWISS's B2B clients observing from the real-time segmentation feature, particularly concerning player LTV and churn reduction?"},{"label":"Regulatory Compliance Impact","query":"How does SOFTSWISS's real-time segmentation feature integrate with existing responsible gambling and data privacy (e.g., GDPR) frameworks to ensure compliant personalized marketing?"}],"footnotes":""},"categories":[60018,60011],"tags":[2279],"class_list":["post-26505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partner-news","category-south-africa","tag-softswiss","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/26505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=26505"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/26505\/revisions"}],"predecessor-version":[{"id":26507,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/26505\/revisions\/26507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/26506"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=26505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=26505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=26505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}