{"id":25717,"date":"2026-05-27T11:33:18","date_gmt":"2026-05-27T14:33:18","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=25717"},"modified":"2026-05-27T11:36:17","modified_gmt":"2026-05-27T14:36:17","slug":"softswiss-uses-next-valletta-2026-to-spotlight-products-beyond-its-casino-platform","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/softswiss-uses-next-valletta-2026-to-spotlight-products-beyond-its-casino-platform","title":{"rendered":"SOFTSWISS uses NEXT Valletta 2026 to spotlight products beyond its Casino Platform"},"content":{"rendered":"\n

SOFTSWISS has launched a multichannel campaign at NEXT Valletta 2026 to spotlight its broader product portfolio, including its Sportsbook, Game Aggregator, and Prediction Markets Platform.<\/p>\n\n\n\n\n\n\n\n

Press release.-\u00a0SOFTSWISS<\/a>\u00a0launched a multichannel campaign at\u00a0NEXT Valletta 2026<\/strong>\u00a0to draw attention to products beyond its Casino Platform. The activation focused on the Sportsbook, the Game Aggregator, and the\u00a0Prediction Markets Platform<\/a>\u00a0\u2013 three solutions within the SOFTSWISS portfolio that are often overshadowed by the company\u2019s strongest market association.<\/p>\n\n\n\n

Making the industry take notice<\/h2>\n\n\n\n

The campaign addressed a challenge the company openly acknowledged: while SOFTSWISS has developed a broad product ecosystem, many in the market still associate the brand with the\u00a0Casino Platform<\/a>. The company decided to fix that by rolling out what it called \u201cthe most advanced marketing technology available: people noticing things\u201d.<\/p>\n\n\n\n

With a mix of LinkedIn activity, employee-led content, and an offline activation, the campaign focused on getting the industry to notice its broader product lineup. And it worked. <\/p>\n\n\n

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Starting point: A CMO\u2019s LinkedIn Confession<\/h2>\n\n\n\n

The campaign started with a LinkedIn post from Valentina Bagniya<\/strong>, chief marketing officer at SOFTSWISS. She reflected on how the company had spent years explaining its wider offering through \u201cbrochures, banners, booths, decks, acronyms, acronyms inside decks, and decks explaining the acronyms,\u201d while the market still simplified the story to a single product association. Her takeaway was that SOFTSWISS had been \u201ctoo elegant\u201d about its own product lineup \u2013 marketer\u2019s language for \u201cnot obvious enough.\u201d<\/p>\n\n\n\n

As Bagniya puts it: \u201cFor SOFTSWISS, the Casino Platform is a strong and commercially important association, but it is not the full picture. We wanted to make our wider product lineup more visible in a way that felt simple, human, and memorable. The Sportsbook, Game Aggregator, and Prediction Markets all play an important role in how we support our partners\u2019 growth, and we wanted people to notice them. And they did \u2013 so it worked.\u201d<\/p>\n\n\n\n

Employee content amplified the message<\/h2>\n\n\n\n

The LinkedIn activity quickly expanded beyond a single executive post. Employees across marketing, business development, product, and leadership teams shared photos of themselves holding signs that called for attention to products beyond the Casino Platform. The result was a steady flow of employee-generated content turning an internal marketing point into a public message.<\/p>\n\n\n\n

Offline activation at NEXT Valletta<\/h2>\n\n\n\n

The campaign culminated on May 27 at NEXT Valletta 2026, the conference run by NEXT.io, the world\u2019s igaming community, in Malta. Inside the main hall, more than 50 people held signs highlighting the Sportsbook, the Game Aggregator, and the Prediction Markets Platform. This brought the campaign\u2019s central message into direct contact with attendees.<\/p>\n\n\n

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Pierre Lindh<\/strong>, co-founder and managing director at NEXT.io, adds: \u201cSOFTSWISS brought one of the most memorable activations we\u2019ve seen at NEXT Valletta. Rather than relying on standard exhibition presence, they turned product visibility itself into the campaign and it resonated across the floor. The message captured exactly what smart conference marketing should do: make people stop, smile, and remember. It\u2019s a great example of how brands can use an industry event as a genuine communication platform.\u201d<\/p>\n\n\n\n

SOFTSWISS continues to expand its modular product portfolio with solutions that help operators grow their offering and engage new player segments. In April 2026, the tech provider was the first in the industry to introduce the\u00a0Prediction Markets Platform<\/a>. Built on a fixed-odds principle, this B2B solution allows operators to offer event-based wagering across politics, economics, entertainment, and other categories.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

SOFTSWISS has launched a multichannel campaign at NEXT Valletta 2026 to spotlight its broader product portfolio, including its Sportsbook, Game Aggregator, and Prediction Markets Platform.<\/p>\n","protected":false},"author":176,"featured_media":25718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"SOFTSWISS launched a multichannel campaign at NEXT Valletta 2026 to strategically reposition its brand beyond its dominant Casino Platform, highlighting its Sportsbook, Game Aggregator, and the newly introduced Prediction Markets Platform. This B2B supplier's initiative aimed to broaden market perception of its comprehensive product ecosystem, leveraging executive and employee-led content alongside an impactful offline activation.","focusai_entities":"SOFTSWISS, Valentina Bagniya, NEXT.io, Pierre Lindh","focusai_location":"Valletta, Malta","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.85), affiliate_publisher (0.7), product_ux (0.8), tech_data (0.7), marketing_crm (0.95), investor_analyst (0.9), supplier_vendor (0.95), journalist_researcher (0.9)","focusai_suggestions":[{"label":"B2B Portfolio ROI","query":"What is the anticipated ROI for SOFTSWISS's operator partners integrating the expanded Sportsbook and Prediction Markets Platform, and how does this diversification strategy impact SOFTSWISS's B2B market share and competitive positioning within the iGaming supplier ecosystem?"},{"label":"Prediction Markets Compliance","query":"What specific regulatory compliance considerations, particularly regarding licensing, responsible gambling, and data privacy, are paramount for SOFTSWISS and its operator partners in deploying the new Prediction Markets Platform across diverse jurisdictions?"}],"footnotes":""},"categories":[60014,60018],"tags":[],"class_list":["post-25717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-central-africa","category-partner-news","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/25717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=25717"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/25717\/revisions"}],"predecessor-version":[{"id":25723,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/25717\/revisions\/25723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/25718"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=25717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=25717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=25717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}