{"id":25452,"date":"2026-05-22T07:52:13","date_gmt":"2026-05-22T10:52:13","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=25452"},"modified":"2026-05-25T10:59:00","modified_gmt":"2026-05-25T13:59:00","slug":"morocco-highlighted-in-growing-mobile-first-igaming-shift-says-report","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/morocco-highlighted-in-growing-mobile-first-igaming-shift-says-report","title":{"rendered":"Morocco highlighted in growing mobile-first igaming shift, says report"},"content":{"rendered":"\n<p>New study highlights accelerating mobile-first digital behaviour trends across Morocco, Turkey and South Korea markets.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Morocco.- Mobile connectivity and smartphone usage are increasingly shaping how users engage with <strong>online gaming<\/strong> and digital entertainment platforms, with Morocco identified among markets showing strong <strong>mobile-first<\/strong> behaviour trends, according to a new industry report.<\/p>\n\n\n\n<p>CasinoRank, an igaming review and market analysis platform, said in a report published via IssueWire on May 20 that mobile connectivity and smartphone usage continued shaping <strong>digital consumer behaviour<\/strong> across Morocco, Turkey and South Korea.<\/p>\n\n\n\n<p>The analysis combined telecom data, <strong>internet usage reports<\/strong> and tracked digital visibility indicators, including Brand\u2019s Accumulated Power (BAP), Competitive Earning Baseline (CEB) and month-on-month movement metrics, to assess mobile-driven digital engagement trends across the three markets.<\/p>\n\n\n\n<p>Meanwhile, Morocco\u2019s telecom regulator ANRT reported that mobile internet accounted for 90.26 per cent of internet subscriptions at the end of 2025, underlining the country\u2019s strong dependence on mobile connectivity. According to the report, Morocco showed the <strong>highest concentration<\/strong> among tracked brands, while Turkey demonstrated a more fragmented competitive landscape.<\/p>\n\n\n\n<p>The findings also aligned with broader telecom and digital consumer research pointing to smartphones as the leading access point for online entertainment and digital platform activity globally.<\/p>\n\n\n\n<p>South Korea continued ranking among the world\u2019s most mature mobile markets with 97.3 per cent <strong>smartphone<\/strong> ownership and 93.8 per cent mobile internet usage in 2024, while Turkey recorded 75.6 million mobile internet subscribers and a 23 per cent year-on-year rise in mobile internet traffic during the fourth quarter of 2025.<\/p>\n\n\n\n<p>CasinoRank said <strong>operators<\/strong> were increasingly prioritising mobile-optimised platforms, streamlined interfaces and faster payment systems as smartphone-led digital engagement continued expanding.<\/p>\n\n\n\n<p>The report stated that mobile was no longer an alternative channel and was increasingly becoming the primary casino experience for many users. Emily Thompson, digital market analyst, said: \u201cMobile-first behaviour increasingly reflects how consumers discover and engage with digital platforms in <strong>highly connected <\/strong>environments.\u201d<\/p>\n\n\n\n<p>The findings are likely to attract attention across Africa\u2019s gaming sector, where operators continue expanding mobile <strong>betting platforms<\/strong> and digital engagement tools amid rising smartphone usage. While Morocco does not currently operate a fully regulated online casino market, the report suggested demand for mobile gaming experiences continues growing alongside wider digital adoption trends.<\/p>\n\n\n<div id=\"see-also-container\">\n\t\t\t<span class=\"see-also-label\">See also:<\/span><\/p>\n<div class=\"related-article\">\n\t\t\t\t<img decoding=\"async\" class=\"related-article__thumbnail\" src=\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/04\/photo-1513258496099-48168024aec0-300x200.jpg\" alt=\"\"><\/p>\n<p class=\"related-article__text\">\n\t\t\t\t\t<span class=\"see-also-label-strong\">See also:<\/span> <a href='https:\/\/focusgn.com\/africa\/morocco-emerges-as-high-traffic-gambling-market-with-4-7-million-visits'>Morocco emerges as high-traffic gambling market with 4.7 million visits<\/a>\n\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>New study highlights accelerating mobile-first digital behaviour trends across Morocco, Turkey and South Korea markets.<\/p>\n","protected":false},"author":2809,"featured_media":25456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"A new report by CasinoRank highlights accelerating mobile-first digital engagement trends in Morocco, Turkey, and South Korea, driven by high smartphone penetration and mobile internet usage. The study underscores the imperative for iGaming operators to prioritize mobile-optimized platforms and streamlined user experiences to capitalize on evolving consumer behavior in these growth markets. Morocco, despite an unregulated online casino market, shows significant mobile-driven demand.","focusai_entities":"CasinoRank, IssueWire, ANRT, Emily Thompson","focusai_location":"Morocco, Turkey, South Korea, Africa","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.7), operator_casino (1.0), affiliate_publisher (0.8), product_ux (1.0), tech_data (0.8), marketing_crm (0.9), payments_fraud_aml (0.8), investor_analyst (0.9), supplier_vendor (0.9), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Morocco iGaming Regulation?","query":"Given Morocco's high mobile-first engagement and unregulated online casino market, what specific regulatory frameworks are anticipated to emerge, and what impact will they have on B2C licensing and market entry strategies for international operators?"},{"label":"Mobile-First Tech Investment?","query":"How are iGaming operators reallocating capital expenditure and R&D budgets to enhance mobile-first platform scalability, payment system integration, and data analytics capabilities to capitalize on these accelerating trends?"}],"footnotes":""},"categories":[60021,60010],"tags":[60108,61037,61036],"class_list":["post-25452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-igaming-news","category-north-africa","tag-casino","tag-digital-consumer-behavior","tag-mobile-first-behavior"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/25452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/2809"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=25452"}],"version-history":[{"count":11,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/25452\/revisions"}],"predecessor-version":[{"id":25465,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/25452\/revisions\/25465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/25456"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=25452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=25452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=25452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}