Under the agreement, Afrinova will integrate Broadway Platform\u2019s full-service AI-powered product suite <\/strong>as the operator looks to expand its footprint across its home market of Ghana. In a press statement issued on May 11, the company said the platform offering includes casino, payments, customer relationship management (CRM) and risk management solutions.<\/p>\n\n\n\n Broadway Platform, backed by SPRIBE<\/strong>, said Ghana presents \u201csignificant growth opportunities\u201d due to rising internet penetration, a youthful population and increasing familiarity with betting products. The agreement is the latest commercial deal secured by the company, which has recently strengthened its offering through additional strategic partnerships.<\/p>\n\n\n\n Giorgi Samkharadze<\/strong>, director of Broadway Platform, said the deal marked another key step in the company\u2019s growth across regulated African markets. \u201cPartnering with Afrinova is a really exciting moment for us as we strengthen our presence in one of Africa\u2019s most exciting regulated markets<\/strong>. Our commitment to exceptional product delivery is unmatched, and we look forward to powering Afrinova\u2019s market-leading offering for many years to come,\u201d said Samkharadze.<\/p>\n\n\n\n Imad Hawwach<\/strong>, managing director at Afrinova, said the agreement would help Afrinova strengthen its customer offering in Ghana\u2019s growing betting market. \u201cBroadway Platform\u2019s comprehensive back-end offering <\/strong>allows us to seamlessly deliver a best-in-class experience to our customers across Ghana. It\u2019s an extremely exciting partnership for us, and one that allows us to stand apart from our competitors,\u201d said Hawwach.<\/p>\n\n\n![\"\"](\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/04\/photo-1517430816045-df4b7de11d1d-300x200.jpg\")
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