{"id":24214,"date":"2026-05-05T10:39:06","date_gmt":"2026-05-05T13:39:06","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=24214"},"modified":"2026-05-05T10:45:34","modified_gmt":"2026-05-05T13:45:34","slug":"softswiss-live-panel-the-missed-opportunities-of-not-having-a-sportsbook","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/softswiss-live-panel-the-missed-opportunities-of-not-having-a-sportsbook","title":{"rendered":"SOFTSWISS Live Panel: The missed opportunities of not having a sportsbook"},"content":{"rendered":"\n<p>The session brought together experts from esports betting, igaming marketing, data analytics, and technology providers.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Press release.- <a href=\"https:\/\/focusgn.com\/africa\/softswiss-game-aggregator-wins-at-sbc-awards-europe-2026\" data-type=\"link\" data-id=\"https:\/\/focusgn.com\/softswiss-game-aggregator-wins-at-sbc-awards-europe-2026\" target=\"_blank\" rel=\"noreferrer noopener\">SOFTSWISS<\/a> hosted a <strong>LinkedIn Live Panel <\/strong>addressing casino operators on the cost of not having a sportsbook. The session brought together experts from esports betting, igaming marketing, data analytics, and technology providers to understand whether the concerns that stop operators from adding the vertical are justified or a myth.<\/p>\n\n\n\n<p>SOFTSWISS LinkedIn Live Panel, <strong>&#8220;Is Your Casino Missing Revenue? The Cost of Not Having a Sportsbook&#8221;<\/strong>, addressed the most common reasons casino operators hold back from launching a sportsbook, and whether those reasons hold up against operational reality.<\/p>\n\n\n\n<p><strong>The panel explored the topic from five angles:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sportsbook operations covered the expertise question \u2013 trading, risk, and live betting are different from the casino. Managed services let operators outsource the complexity while keeping product control.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Audience strategy highlighted areas of overlap. Casino players already engage with sports around major events. The operator&#8217;s task is to identify and activate that overlap rather than create demand from scratch.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Player monetisation reframed bettor value \u2013 sportsbook users can appear low-value when measured against casino LTV. With the right retention playbook, betting and casino products reinforce each other.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Financial management addressed margin volatility, which is real but manageable. Modern risk tools and disciplined pricing keep unit economics under control from day one.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Platform integration tackled the technical lift. Adding a sportsbook used to be complex, but API-first and turnkey solutions have reduced it to a predictable time-bound project.<\/li>\n<\/ul>\n\n\n\n<p>Moderated by <strong>Iren Kuznietsova<\/strong>, head of partner success at SOFTSWISS Sportsbook, the panel included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Victor Sekushenko<\/strong>, head of sales at SOFTSWISS Sportsbook.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tigran Sharafyan<\/strong>, senior business development manager at Oddin.gg, a B2B provider of esports betting solutions.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nicky Bonello Ghio<\/strong>, founder at Bambi Data, a data and analytics company for igaming.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Barb Tasci<\/strong>, co-founder at Revpanda, a marketing and growth agency for igaming brands.<\/li>\n<\/ul>\n\n\n\n<p>Victor Sekushenko, head of sales at SOFTSWISS Sportsbook, commented: &#8220;What often looks like complexity or risk in a sportsbook can become a real opportunity if approached in the right way and with the right partner. We put this panel together deliberately \u2013 each speaker brings a different part of the picture, and together they cover the full reality of what a sportsbook expansion involves. If you have never seriously considered launching one, this recording may change that because it gives you a practical checklist and step-by-step answers to take back to your team.&#8221;<\/p>\n\n\n\n<p>The full panel discussion is available on the SOFTSWISS LinkedIn page. To explore what a sportsbook could add to the casino, the <a href=\"https:\/\/focusgn.com\/africa\/softswiss-launches-tech-race-summit-2026-to-address-high-load-infrastructure-challenges\" data-type=\"link\" data-id=\"https:\/\/focusgn.com\/softswiss-launches-tech-race-summit-2026-to-address-high-load-infrastructure-challenges\" target=\"_blank\" rel=\"noreferrer noopener\">SOFTSWISS<\/a> team is available via the Sportsbook product page.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The session brought together experts from esports betting, igaming marketing, data analytics, and technology providers.<\/p>\n","protected":false},"author":176,"featured_media":24215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"SOFTSWISS hosted a LinkedIn Live Panel addressing casino operators on the strategic and financial implications of not integrating a sportsbook vertical. The discussion, featuring experts from B2B esports betting, data analytics, and iGaming marketing, debunked common concerns regarding operational complexity, player monetization, and platform integration. The panel concluded that with modern solutions and strategic partnerships, a sportsbook can significantly enhance an operator's revenue streams and player lifetime value.","focusai_entities":"SOFTSWISS, Oddin.gg, Bambi Data, Revpanda, Iren Kuznietsova, Victor Sekushenko, Tigran Sharafyan, Nicky Bonello Ghio, Barb Tasci","focusai_location":"","focusai_target_profile":"ceo_executive (0.95), operator_casino (1.0), affiliate_publisher (0.75), product_ux (0.8), tech_data (0.9), marketing_crm (0.9), investor_analyst (0.9), supplier_vendor (1.0), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Sportsbook Integration ROI","query":"What specific KPIs and financial models should casino operators prioritize when evaluating the ROI of integrating a sportsbook, considering both direct revenue and cross-vertical LTV uplift?"},{"label":"Mitigating Operational Risk","query":"Beyond managed services, what advanced risk management tools and governance frameworks are essential for casino operators to effectively mitigate margin volatility and operational complexities inherent in sportsbook trading?"}],"footnotes":""},"categories":[60616,60018],"tags":[2279],"class_list":["post-24214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emea","category-partner-news","tag-softswiss","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/24214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=24214"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/24214\/revisions"}],"predecessor-version":[{"id":24216,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/24214\/revisions\/24216"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/24215"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=24214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=24214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=24214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}