The objective was outlined during the company\u2019s recent General Staff Assembly, where Board Chair Sarah Kpenou met with employees to align teams around LNB\u2019s long-term priorities<\/strong>. The meeting focused on revenue growth, cost optimisation and stronger accountability across the business.<\/p>\n\n\n\n The meeting was held under the theme \u201cCohesion, vision and a course towards 140 billion in 2026\u201d, underlining management\u2019s ambition to improve the company\u2019s market position<\/strong> and ensure employees understood their role in supporting that objective. Kpenou told employees that \u201cthe overall success of LNB is the sum of the individual performances<\/strong> of its people,\u201d stressing that company-wide results depend on discipline, responsibility and execution.<\/p>\n\n\n\n Her message was built around the internal concept \u201cStay united to create impact.\u201d The strategy was structured around three pillars<\/strong>: defining purpose (Why), translating strategy into action (How) and ensuring disciplined execution (What).<\/p>\n\n\n\n Commercial and operations director Charles Tap\u00e9 said the company was working on more attractive products<\/strong> adapted to the expectations of the new generation, while also improving awareness campaigns against scams affecting players.<\/p>\n\n\n\n As discussions moved from strategy to execution, staff raised operational concerns while management responded with updates on product development, anti-fraud awareness and future performance plans.<\/p>\n\n\n\n Deputy General Manager Bridge Gbadago also highlighted integrity, transparency and professionalism<\/strong> as core values for the business, while controller Cr\u00e9tus Adjahlin reviewed historical revenue performance and areas for improvement.<\/p>\n\n\n\n At the close of the meeting, employee representatives backed management\u2019s transformation agenda, with LNB positioning operational efficiency and stronger governance as central to delivering its 2026 strategic objectives.<\/p>\n\n\n![\"\"](\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/04\/LONAB-J1-300x200.png\")
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