The complaints were aired during a public consultation led by the Gambling Regulatory Authority (GRA)<\/strong>, where draft regulations covering licensing, compliance, advertising and operational standards were reviewed. The framework follows legislation enacted in August 2025 aimed at replacing the existing Betting, Lotteries and Gaming Act <\/strong>with a centralised system for both land-based and online gambling.<\/p>\n\n\n\n Industry representatives pointed to the structure and cost of the proposed licensing regime as a key issue. According to stakeholders, a combination of elevated licence fees, multiple tax layers and increased compliance requirements could drive up operational costs and make it difficult for smaller operators to remain in the market.<\/p>\n\n\n\n Additional criticism focused on proposed tax rates within the draft rules. Some operators described the fiscal measures as excessive, arguing they could reduce profitability and deter future investment. There are also concerns that higher financial pressure may push some players towards unregulated platforms, potentially undermining oversight efforts.<\/p>\n\n\n\n The GRA, however, has said the reforms are designed to strengthen regulatory oversight, improve consumer protection and address the expansion of online gambling. The proposals also include provisions for foreign operators, an appeals framework and the introduction of a government-backed national lottery, all of which could alter competitive dynamics in the sector.<\/p>\n\n\n\n Public participation in the process is ongoing, with stakeholder submissions expected to inform revisions before the proposals are submitted to Parliament. The final outcome will determine the structure of licensing requirements, tax obligations and enforcement measures under the new regime.<\/p>\n\n\n\n If adopted in its current form, the regulations would require operators to adapt to stricter compliance standards and higher financial commitments. Industry stakeholders have continued to call for a more balanced approach that supports regulation without placing excessive strain on the industry.<\/p>\n\n\n\n The consultation process is expected to conclude in mid-April 2026<\/strong>, after which the government will move towards finalising the regulations.<\/p>\n\n\n![\"\"](\"https:\/\/focusgn.com\/africa\/wp-content\/uploads\/sites\/7\/2026\/04\/KENYA-RULES-JC--300x200.jpg\")
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