{"id":22118,"date":"2026-04-06T08:59:22","date_gmt":"2026-04-06T11:59:22","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=22118"},"modified":"2026-04-19T06:56:41","modified_gmt":"2026-04-19T09:56:41","slug":"softswiss-launches-fixed-odds-prediction-markets-for-igaming-operators","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/softswiss-launches-fixed-odds-prediction-markets-for-igaming-operators","title":{"rendered":"SOFTSWISS launches fixed-odds Prediction Markets for igaming operators"},"content":{"rendered":"\n<p>SOFTSWISS Prediction Markets is a new fixed-odds B2B solution that allows igaming operators to offer wagering on real-world events such as politics, economics and culture.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Press release.-\u00a0<a href=\"https:\/\/focusgn.com\/africa\/softswiss-cuts-crm-overhead-with-built-in-no-code-automation\" target=\"_blank\" rel=\"noreferrer noopener\">SOFTSWISS<\/a>\u00a0has launched\u00a0<strong>SOFTSWISS Prediction Markets<\/strong>, a new B2B solution that enables online casino and sportsbook operators to enter the fast-growing category of event-based wagering. Built on a\u00a0<strong>fixed-odds model<\/strong>, the solution enables operators to reach audiences beyond traditional sportsbook behaviour without the complexity of peer-to-peer (P2P) exchange mechanics.<\/p>\n\n\n\n<p>SOFTSWISS Prediction Markets allows players to wager on the binary outcomes of real-world events, encompassing&nbsp;<strong>politics, economics, technology, and culture<\/strong>. The product is available as a standalone&nbsp;<strong>iFrame widget<\/strong>&nbsp;or as a direct integration within the&nbsp;<strong>SOFTSWISS Sportsbook<\/strong>, with launch timelines of two to three days for current partners and around three weeks for new operators looking to expand their offering.<\/p>\n\n\n\n<p>Prediction markets have scaled quickly, fuelled by sustained user activity around elections, macro trends, and major public narratives. Annualised trading volume in the United States alone expanded from roughly 300 million US dollars in 2024 to an estimated 40 billion to 50 billion US dollars in 2025. While platforms like Polymarket and Kalshi have processed billions in trading volume, traditional igaming operators have largely remained on the sidelines of this market opportunity.<\/p>\n\n\n\n<p><strong>Olga Resiga<\/strong>, chief business development officer at SOFTSWISS, said: \u201cWe are seeing a growing player segment. Prediction markets are not just an extension of sportsbooks \u2013 they introduce entirely new audiences who have never engaged with traditional betting products. The motivation is different: users are driven by their understanding of global events rather than fandom. Combined with the continuous flow of news and public narratives, this creates a more persistent engagement layer. Operators that underestimate this shift risk missing not only demand, but a new generation of players entering the market.\u201d<\/p>\n\n\n\n<p>Unlike peer-driven prediction market models, which rely on external liquidity and market-based pricing, the SOFTSWISS approach is built on a fixed-odds framework. This gives operators greater control over pricing and margins, while allowing them to manage risk within familiar sportsbook structures.<\/p>\n\n\n\n<p>By aligning with existing operational and compliance frameworks, the model enables a more straightforward integration into current product environments. The SOFTSWISS Prediction Markets product is already live with selected partners, supporting early-stage adoption and testing.<\/p>\n\n\n\n<p><strong>Alexander Kamenetskyi<\/strong>, head of operations at\u00a0SOFTSWISS Sportsbook, explained: \u201cFor most operators, the real question is not whether prediction markets are interesting, but how to bring them into an existing stack without rebuilding everything around exchange mechanics. A fixed-odds model makes that much more practical. It gives operators a way to test this demand within familiar risk and compliance frameworks, while also opening the door to audiences that do not necessarily begin with traditional sportsbook behaviour.\u201d<\/p>\n\n\n\n<p>The SOFTSWISS team will present Prediction Markets and discuss integration scenarios with operators at the upcoming\u00a0<a href=\"https:\/\/focusgn.com\/africa\/softswiss-drops-second-barrichello-and-sparco-capsule-for-sigma-south-america-2026\" target=\"_blank\" rel=\"noreferrer noopener\">SiGMA South America<\/a>\u00a0exhibition in S\u00e3o Paulo at\u00a0<strong>stands M80 and M85<\/strong>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SOFTSWISS Prediction Markets is a new fixed-odds B2B solution that allows igaming operators to offer wagering on real-world events such as politics, economics and culture.<\/p>\n","protected":false},"author":176,"featured_media":22119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"SOFTSWISS has launched Prediction Markets, a new B2B fixed-odds solution enabling iGaming operators to offer wagering on real-world events like politics and economics. This product aims to attract new player segments beyond traditional sports bettors, providing operators with greater control over risk and margins within existing compliance frameworks. The solution positions operators to capitalize on the rapidly expanding prediction market vertical, which has seen significant growth in trading volumes.","focusai_entities":"SOFTSWISS, Polymarket, Kalshi, Olga Resiga, Alexander Kamenetskyi, SOFTSWISS Sportsbook, SiGMA South America","focusai_location":"United States, S\u00e3o Paulo, South America","focusai_target_profile":"ceo_executive (0.95), regulator (0.75), compliance_legal (0.9), operator_casino (1.0), affiliate_publisher (0.7), product_ux (0.9), tech_data (0.85), marketing_crm (0.9), payments_fraud_aml (0.7), investor_analyst (1.0), supplier_vendor (1.0), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Regulatory Hurdles?","query":"What specific regulatory compliance challenges might operators face when integrating fixed-odds prediction markets, particularly in jurisdictions with evolving iGaming frameworks?"},{"label":"Market Share Impact?","query":"How is SOFTSWISS projecting this fixed-odds prediction market solution will impact its B2B market share and the GGR\/NGR of its operator partners in the next 12-24 months?"}],"footnotes":""},"categories":[60018,60011],"tags":[2279],"class_list":["post-22118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partner-news","category-south-africa","tag-softswiss","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/22118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=22118"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/22118\/revisions"}],"predecessor-version":[{"id":22120,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/22118\/revisions\/22120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/22119"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=22118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=22118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=22118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}