{"id":21961,"date":"2026-04-01T09:28:58","date_gmt":"2026-04-01T12:28:58","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=21961"},"modified":"2026-04-19T07:01:31","modified_gmt":"2026-04-19T10:01:31","slug":"softswiss-cuts-crm-overhead-with-built-in-no-code-automation","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/softswiss-cuts-crm-overhead-with-built-in-no-code-automation","title":{"rendered":"SOFTSWISS cuts CRM overhead with built-in no-code automation"},"content":{"rendered":"\n

The company has expanded its Casino Platform with Motion, a tool designed for CRM and retention teams.<\/p>\n\n\n\n\n\n\n\n

Press release.- SOFTSWISS<\/a> has expanded its Casino Platform with Motion<\/strong>, a no-code workflow automation tool. Designed for CRM and retention teams, the Motion feature reduces the need for technical involvement in everyday workflows, allowing operators to launch bonus campaigns, manage segmentation, and tag players faster and independently.<\/p>\n\n\n\n

Why manual CRM execution slows operators down<\/h2>\n\n\n\n

Most casino operators face similar operational constraints. Automating scenarios such as bonus issuance, segmentation, or player tagging often requires technical involvement, configuration support, or manual execution. Teams rely on configuration files, Technical Account Manager support, or repetitive back-office actions, which delay campaign launches and increase operational overhead. For CRM and retention teams, this dependency on technical resources means slower execution and less autonomy over day-to-day player engagement.<\/p>\n\n\n\n

How motion works<\/h2>\n\n\n\n

The Motion feature runs on three elements: a trigger, a condition, and an action<\/strong>. Together, they define when a rule fires, who it applies to, and what happens next.<\/p>\n\n\n\n

Operators create workflows through a visual interface by connecting these three elements. A trigger initiates the process, such as player registration, deposit, or a scheduled event. Conditions define which players the rule applies to, for example, based on deposit amount, segment, country, or device. The action determines the automated outcome, such as issuing a bonus, assigning a tag, moving a player to a group, or sending a notification.<\/p>\n\n\n\n

Once activated, these rules run automatically in real time, without manual involvement. Motion does not require additional integrations and can be enabled within one business day for operators already live on the SOFTSWISS Casino Platform<\/a>.<\/p>\n\n\n\n

Suren Vardanyan<\/strong>, head of sales at SOFTSWISS Casino Platform, commented: \u201cMotion addresses a common operational constraint for operators \u2013 the dependency on technical resources for everyday CRM execution. By enabling teams to define and run player logic directly within the platform, it removes delays and manual steps. This allows CRM and retention teams to focus on strategy and player engagement, while supporting a shift towards<\/strong> more autonomous operations, where business teams can act faster and rely less on technical mediation.\u201d<\/p>\n\n\n\n

Operators across more than 130 casino projects are already using Motion to automate bonus mechanics, player tagging, and segmentation workflows across retention and reactivation campaigns. Early results point to faster campaign execution and reduced reliance on back-office support, with teams reporting plans to expand automation across more player lifecycle scenarios.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The company has expanded its Casino Platform with Motion, a tool designed for CRM and retention teams.<\/p>\n","protected":false},"author":176,"featured_media":21962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"SOFTSWISS has enhanced its Casino Platform with \"Motion,\" a no-code workflow automation tool. This feature empowers CRM and retention teams to independently manage bonus campaigns, player segmentation, and tagging, significantly reducing reliance on technical resources and accelerating campaign execution for iGaming operators. The tool aims to improve operational efficiency and player lifetime value across more than 130 casino projects.","focusai_entities":"SOFTSWISS, Suren Vardanyan","focusai_location":"","focusai_target_profile":"ceo_executive (0.9), operator_casino (1.0), product_ux (0.8), tech_data (0.7), marketing_crm (1.0), investor_analyst (0.8), supplier_vendor (0.9), journalist_researcher (0.8)","focusai_suggestions":[{"label":"Motion's ROI for Operators","query":"What is the projected return on investment (ROI) for iGaming operators implementing SOFTSWISS's Motion feature, specifically concerning GGR uplift from enhanced retention and reduction in operational expenditure?"},{"label":"Competitive Landscape Impact","query":"How does the Motion feature differentiate SOFTSWISS's Casino Platform within the competitive B2B iGaming supplier landscape, and what are the implications for other platform providers' product roadmaps?"}],"footnotes":""},"categories":[60018,60011],"tags":[2279],"class_list":["post-21961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partner-news","category-south-africa","tag-softswiss","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/21961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=21961"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/21961\/revisions"}],"predecessor-version":[{"id":21965,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/21961\/revisions\/21965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/21962"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=21961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=21961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=21961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}