SOFTSWISS has launched a second capsule collection with Rubens Barrichello and Sparco. The motorsport-inspired range will debut at SiGMA South America 2026, highlighting the brand\u2019s Latin American expansion.<\/p>\n\n\n\n\n\n\n\n
Press release.- SOFTSWISS<\/a> launched a new limited capsule collection created in collaboration with motorsport legend Rubens Barrichello<\/a> and iconic racing brand Sparco<\/strong>. Following the success of their first capsule released last year, the partners return with the second edition, inspired by the Driven by Ambition concept.<\/p>\n\n\n\n The exclusive presentation of the collection will take place at SiGMA South America 2026, marking a significant milestone for the partnership in the heart of the Latin American market.<\/strong><\/p>\n\n\n\n Barrichello\u2019s racing career, Sparco\u2019s motorsport heritage, and SOFTSWISS\u2019 technology have each been shaped by environments where reliability is critical, and performance is proven under pressure. The second capsule edition carries that into form.<\/p>\n\n\n\n Designed by Brazilian sportswear designer, Denis Romanell<\/strong>, and produced by Sparco Brazil, the collection employs technical fabrics and sharp geometries to evoke the visual trace of a car in motion, balancing tactile comfort with the resilience required on the track. At the core of the visual language is the Velocity Bar, a signature graphic element developed specifically for this collaboration.<\/p>\n\n\n\n Rubens Barrichello<\/strong>, non-executive director in Latin America at SOFTSWISS, commented: \u201cWhen I was racing on the world\u2019s greatest tracks wearing Sparco, I never imagined that one day I would create my own collection with them. Back then, I was focused only on victory, on moving forward, one step at a time. Today, this capsule collection with SOFTSWISS and Sparco is especially meaningful, as it symbolises our common journey. It feels symbolic of the journey we share, a commitment to staying true to your path, respecting hard work, and building something consistent, reliable, and worthy of trust. Just like in motorsport, success comes from dedication, precision, and partners who believe in the same values.\u201d<\/p>\n\n\n\n Diego Lamura<\/strong>, corporate marketing and communication, motorsport and partnerships at Sparco: \u201cAt Sparco, performance has always been about more than speed \u2013 it is about engineering, trust, and long-term partnerships. Working with Rubens is part of our history on the track, and evolving that relationship into a second capsule collection together with SOFTSWISS reflects the natural progression of that legacy. This project brings together motorsport heritage, contemporary design, and the precision mindset that defines both racing and technology. It is not simply a lifestyle collection; it is a collaboration rooted in authenticity, shared standards, and the drive to keep pushing forward.\u201d<\/p>\n\n\n\n Delegates and partners are invited to explore the latest collection at Booths M80 & M85 <\/strong>during SiGMA South America 2026.<\/p>\n","protected":false},"excerpt":{"rendered":" SOFTSWISS has launched a second capsule collection with Rubens Barrichello and Sparco. The motorsport-inspired range will debut at SiGMA South America 2026, highlighting the brand\u2019s Latin American expansion.<\/p>\n","protected":false},"author":176,"featured_media":21821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"SOFTSWISS has unveiled its second limited capsule collection in collaboration with motorsport icon Rubens Barrichello and Sparco, set to debut at SiGMA South America 2026. This strategic brand initiative underscores SOFTSWISS's commitment to expanding its market presence and brand equity within the burgeoning Latin American iGaming sector. The partnership leverages shared values of reliability and performance to enhance market visibility and B2B client engagement.","focusai_entities":"SOFTSWISS, Rubens Barrichello, Sparco, Denis Romanell, Sparco Brazil, SiGMA South America","focusai_location":"Latin America, Brazil","focusai_target_profile":"ceo_executive (0.9), marketing_crm (1.0), investor_analyst (0.8), supplier_vendor (0.7), journalist_researcher (0.8)","focusai_suggestions":[{"label":"LatAm Market Impact","query":"How does this specific brand activation, leveraging motorsport figures, align with SOFTSWISS's broader B2B licensing and operator acquisition strategy within the diverse regulatory landscape of Latin America?"},{"label":"ROI on Brand Partnerships","query":"What are the projected KPIs and ROI metrics SOFTSWISS anticipates from this high-profile brand partnership, particularly concerning B2B client acquisition and brand equity uplift in the Latin American market?"}],"footnotes":""},"categories":[60156,60018],"tags":[60938],"class_list":["post-21820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-articles","category-partner-news","tag-sigma-south-america-2026","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/21820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=21820"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/21820\/revisions"}],"predecessor-version":[{"id":21822,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/21820\/revisions\/21822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/21821"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=21820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=21820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=21820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}