{"id":21779,"date":"2026-03-31T02:13:10","date_gmt":"2026-03-31T05:13:10","guid":{"rendered":"https:\/\/focusgn.com\/africa\/?p=21779"},"modified":"2026-04-19T07:08:11","modified_gmt":"2026-04-19T10:08:11","slug":"olga-resiga-softswiss-has-played-a-key-role-in-shaping-brazils-regulated-market-from-the-early-stages","status":"publish","type":"post","link":"https:\/\/focusgn.com\/africa\/olga-resiga-softswiss-has-played-a-key-role-in-shaping-brazils-regulated-market-from-the-early-stages","title":{"rendered":"Olga Resiga: “SOFTSWISS has played a key role in shaping Brazil\u2019s regulated market from the early stages”"},"content":{"rendered":"\n

Ahead of SiGMA South America, Olga Resiga, Chief Business Development Officer at SOFTSWISS, discussed the country’s regulated market evolution over its first year.<\/p>\n\n\n\n\n\n\n\n

Exclusive interview.-\u00a0SOFTSWISS<\/a>\u00a0is preparing to participate in\u00a0SiGMA South America<\/strong>\u00a0on April 6-9, in S\u00e3o Paulo, Brazil. Ahead of the event, Focus Gaming News spoke to\u00a0Olga Resiga<\/strong>, chief business development officer at SOFTSWISS, about the evolution of the regulated market in Brazil over its first year and the company\u2019s role in the region.<\/p>\n\n\n\n

She also discussed the significance of major sporting events such as the FIFA World Cup for operators, and the main challenges they face.<\/p>\n\n\n\n

SOFTSWISS had a strong year in Brazil in 2025. How has the company been aiding the evolution of the newly regulated market?<\/strong><\/p>\n\n\n\n

SOFTSWISS has played a key role in shaping Brazil\u2019s regulated market<\/strong> from the early stages. The company was among the first to receive certification for its Game Aggregator, setting an early benchmark for compliance and reliability. In its first year, SOFTSWISS secured over 30 agreements, covering a significant share of Brazil\u2019s newly regulated operator landscape. Beyond technology, the focus has also been on helping partners adapt to regulation and promoting responsible gaming as a core part of doing business<\/strong>.<\/p>\n\n\n\n

What\u2019s your take on the first year of regulated online betting in the country?<\/strong><\/p>\n\n\n\n

What stands out most is just how dynamic the market has been. It\u2019s evolving quickly and doesn\u2019t allow anyone to get too comfortable \u2013 the rules, expectations, and player behaviour are all shifting in real time<\/strong>.<\/p>\n\n\n\n

\n

\u201cIn its first year, SOFTSWISS secured over 30 agreements, covering a significant share of Brazil\u2019s newly regulated operator landscape.\u201d<\/p>\n\n\n\n

Olga Resiga, chief business development officer at SOFTSWISS.<\/p>\n<\/blockquote>\n\n\n\n

At the same time, the growth has been quite structured, which is a positive sign. But to keep that momentum, it\u2019s crucial for the industry, operators, and regulators to remain in constant dialogue. This collaboration is what will help the market develop sustainably \u2013 rather than becoming overregulated to the point where players are pushed back towards unlicensed options.<\/p>\n\n\n\n

We\u2019re approaching a major summer season with the FIFA World Cup hosted across America. What does the tournament mean for operators\u2019 tech requirements?<\/strong><\/p>\n\n\n\n

A World Cup is a defining moment for the entire industry. It goes far beyond traffic spikes \u2013 operators need infrastructure that can sustain continuous, high-intensity loads, ensure fast response times, and keep payments and risk systems running flawlessly under pressure. This is where scalable architecture and proven solutions become critical, especially when handling peak concurrency across multiple markets.<\/p>\n\n\n\n

It\u2019s also a global event for which companies prepare their marketing strategies well in advance. For betting operators, this means aligning technology with large-scale campaigns and user acquisition efforts<\/strong>. Success ultimately comes down to preparation \u2013 rigorous testing, optimised user journeys, and ensuring every system performs seamlessly when demand peaks.<\/p>\n\n\n\n

How can operators turn peak betting activity into longer-term retention?<\/strong><\/p>\n\n\n\n

The real challenge begins after the final whistle. A major tournament brings a surge of new users, but the goal is to build lasting relationships with them. This requires a thoughtful approach to communication, personalisation, and product experience beyond the event itself.<\/p>\n\n\n\n

For the industry, it\u2019s crucial not to lose momentum once the tournament ends. Operators that continue engaging players \u2013 through tailored offers, cross-product experiences, and consistent interaction \u2013 are the ones that successfully convert short-term activity into long-term loyalty.<\/p>\n\n\n\n

\n

\u201cA major tournament brings a surge of new users, but the goal is to build lasting relationships with them.\u201d<\/p>\n\n\n\n

Olga Resiga, chief business development officer at SOFTSWISS.<\/p>\n<\/blockquote>\n\n\n\n

What role does the Chief AI Officer play in shaping SOFTSWISS\u2019s AI-driven development going forward?<\/strong><\/p>\n\n\n\n

AI has already been deeply embedded across SOFTSWISS\u2019s products and operations for some time \u2013 from risk management and fraud detection to player behaviour analysis and operational efficiency.<\/p>\n\n\n\n

The appointment of a\u00a0Chief AI Officer<\/a>\u00a0marks the next step in this evolution, bringing greater structure, alignment, and strategic focus to these efforts. Rather than introducing AI as a new direction, it is about\u00a0scaling existing capabilities and ensuring they deliver consistent, measurable impact across the business<\/strong>.<\/p>\n\n\n\n

At the same time, there is a strong emphasis on governance, transparency, and accountability \u2013 ensuring that AI systems are not only effective but also controlled and aligned with business goals.<\/p>\n\n\n\n

Ultimately, AI is not an add-on but a foundational layer of how SOFTSWISS operates, builds products, and continues to scale.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ahead of SiGMA South America, Olga Resiga, Chief Business Development Officer at SOFTSWISS, discussed the country’s regulated market evolution over its first year.<\/p>\n","protected":false},"author":176,"featured_media":21780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":true,"is_opinion":false,"focusai_summary":"SOFTSWISS's Chief Business Development Officer, Olga Resiga, provided an analytical overview of Brazil's regulated iGaming market evolution during its inaugural year, ahead of SiGMA South America. She highlighted SOFTSWISS's strategic role, including early Game Aggregator certification and securing over 30 operator agreements, while emphasizing the critical need for sustained regulatory dialogue and robust technological infrastructure to manage peak demand from major sporting events like the FIFA World Cup and ensure long-term player retention.","focusai_entities":"Olga Resiga, SOFTSWISS, SiGMA South America, Focus Gaming News, FIFA World Cup","focusai_location":"Brazil, S\u00e3o Paulo, America","focusai_target_profile":"ceo_executive (0.95), regulator (0.9), compliance_legal (0.9), operator_casino (0.95), affiliate_publisher (0.7), product_ux (0.75), tech_data (0.95), marketing_crm (0.9), payments_fraud_aml (0.7), investor_analyst (0.9), supplier_vendor (0.95), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Brazil Regulatory Trajectory?","query":"What specific regulatory adjustments or legislative proposals are anticipated in Brazil to ensure sustainable market growth without fostering overregulation or driving players to the grey market, impacting future GGR projections?"},{"label":"Post-World Cup Retention?","query":"Beyond tailored offers and cross-product experiences, what advanced CRM and data analytics strategies are SOFTSWISS and its operator partners deploying to convert peak FIFA World Cup activity into long-term NGR and customer lifetime value?"}],"footnotes":""},"categories":[60301],"tags":[60938,2279],"class_list":["post-21779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","tag-sigma-south-america-2026","tag-softswiss"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/21779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/comments?post=21779"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/21779\/revisions"}],"predecessor-version":[{"id":21781,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/posts\/21779\/revisions\/21781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media\/21780"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/media?parent=21779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/categories?post=21779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/africa\/wp-json\/wp\/v2\/tags?post=21779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}